The company plans to raise the prices of select watches to offset the impact of tariffs.
Tacori Promotes Paul Tacorian to CEO
The Tacorian family’s next generation is now heading the jewelry company.

Los Angeles--Tacori has promoted Paul Tacorian to chief executive officer and Nadine Tacorian Arzerounian to chief operating officer, marking the passage of the jewelry company to the next generation.
Paul and Nadine Tacorian are the children of founder Haig Tacorian, who has stepped into the role of chairman, and will continue to serve on the company’s board.
“This is a natural evolution in our company, and the result of diligent succession planning and execution of our mission and vision,” said Haig Tacorian. “I couldn’t be more proud of my children, Paul and Nadine. With their individual strengths, they are impressive; as a team, they are unstoppable.
Haig Tacorian founded Tacori with wife Gilda in 1969 upon moving to California from Europe.
Paul Tacorian joined the company as director of marketing in 1997. In this position, he helped to promote Tacori on various television shows, including “The Today Show” and “The Bachelor.”
“Paul is a champion of the Tacori culture and has an incredible ability to inspire, energize and connect with employees, partners, customers and global leaders,” said Haig Tacorian. “He knows every Tacori partner, product and employee. I have every confidence that he will move the company forward in a success-oriented mindset to capitalize on the opportunities in front of us, and will ensure future relevance, credibility and profitability.”
Nadine Tacorian joined the company in 1999, working as the director of production.
“Nadine has impeccable taste for today’s modern customer, and her company knowledge and insights are unmatched across all operational aspects,” Haig Tacorian said. “Nadine’s long-range vision will ensure proper operational controls, and her collaborative mindset uniquely positions her to effectively grow the organization and to ensure financial strength and efficiency for the company.”
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