CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
MajorsSep 13, 2016
Report: Amazon to Open Dozens More Mall Pop-Up Shops
The e-tailer is purportedly in the midst of opening a host of pop-ups in U.S. shopping malls that will be focused on selling devices, like Kindles and Echo speakers.
By next year, a source estimates that Amazon could have as many as 100 pop-up shops nationwide. Currently, Amazon has 21.
Seattle--Amazon is expected to drastically expand its network of shopping mall pop-up stores over the next year, a source revealed to Business Insider.
The e-commerce giant currently operates 21 pop-ups across American malls in 12 states, according to the company’s website. Six of these are in California, with two in Amazon’s home state of Washington.
Business Insider’s source estimated that Amazon would have as many as 100 pop-up locations nationwide next year.
While Amazon has yet to confirm or deny these rumors to the media and did not respond to National Jeweler’s request for comment, job listings indicate that Amazon is searching for retail associates for device-based pop-ups in cities from San Antonio, Texas to West Hartford, Conn.
Amazon began instituting the temporary retail spaces in 2014.
The pop-ups fall under Amazon’s devices and services department and tout the company’s products like the Kindle e-reader and Echo home speakers.
Amazon has been merging into brick-and-mortar territory in multiple ways. The company opened its first permanent retail location last year, called Amazon Books, and plans to open another soon in San Diego, then in the Washington Square Mall in Portland, Ore., the same mall that is home to the first West Coast Blue Nile “web room.”
Amazon is also reportedly working on “Project X” in San Francisco and Seattle, which various media sources have identified as retail grocery spaces where customers can order groceries online and pick them up in person.
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