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EditorsDec 04, 2007
Revving up holiday revenue
Retailers trying to maximize their holiday sales can take a few tips from small-business Web site Business Know-How. These ideas, along with suggestions I added to make the site's strategies relevant to the jewelry industry, might do more than increase...
Retailers trying to maximize their holiday sales can take a few tips from small-business Web site Business Know-How. These ideas, along with suggestions I added to make the site's strategies relevant to the jewelry industry, might do more than increase your bottom line: They'll give your customers a festive shopping experience that's likely to generate repeat business.
1. Have a parent-free day when children can shop for mom or dad without them standing a few feet away.
2. Host an event where women can select pieces for their holiday wish list. Afterwards, the men in their lives can visit the store and purchase the items. Bear in mind that more couples get engaged during the holiday season than at any other time of year, so have a wide selection of engagement rings on hand.
3. Throw a preferred-customer holiday party where patrons can shop for themselves and support a local charity. For jewelers, donating a portion of the proceeds from purchases made during the event might be more appropriate.
4. Partner with a local clothing store and host an event showcasing holiday fashions. Give customers head-to-toe style suggestions for all the holiday parties they're sure to attend.
5. Send out a postcard offering a free gift with purchase.
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