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Target Corp. is launching an extended return policy for certain store-branded items to increase the focus on its own brands and increase consumer ease, the retailer said.
Minneapolis--Target Corp. is launching an extended return policy for certain store-branded items to increase the focus on its own brands and increase consumer ease, the retailer said.
The new policy extends the return window to one full year for all of the retailer’s 32 owned and exclusive brands, which includes the Cherokee, Mossimo and C9 by Champion clothing lines, Archer Farms packaged goods and more.
Effective now, customers can bring their owned and exclusive brand items back with a receipt for up to one year after the date of purchase, far longer than the previous policy of a 90-day limit. The new policy also ensures a one-year return guarantee for guests that use Target’s baby, college, or wedding gift registry, with the return period beginning on the event date.
In addition, Target is driving their loyalty program by adding an additional 30 days for returns or exchanges for guests who make purchases with their Target RedCard.
“At Target, we’re putting our guests first and are committed to offering a shopping experience that’s inspiring and rooted in ease,” said Kathee Tesija, chief merchandising and supply chain officer at Target. “Our enhanced return policy offers our guests convenience we think they’ll appreciate, while providing additional assurance of the quality of owned and exclusive brands found only at Target.”
Retailers have been focusing on both return and shipping policies lately to remain competitive as customers have come to expect ease and simplicity when it comes to both.
The new return policy for Target is one of the most competitive among the major retailers today, and also comes just a month after the retailer announced that it would lower the minimum for free shipping for online orders from $50 to $25.
It also follows on the heels of the retailer releasing news that it would lay off some 1,700 employees, mostly from its headquarters in Minneapolis, as well as leave an additional 1,400 open positions unfilled as part of its restructuring.
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