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Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
MajorsApr 15, 2015
Pandora campaign focuses on everyday style
Pandora is launching a marketing campaign close to Mother’s Day that is “designed to inspire women to embrace the self-creator within.”
“The campaign does a beautiful job of illustrating all of the unique, high-quality, hand-finished pieces Pandora has to offer,” Chief Marketing Officer Charisse Ford said.
Baltimore--Pandora is launching a marketing campaign close to Mother’s Day that is “designed to inspire women to embrace the self-creator within,” or help women choose jewelry that complements their daily style.
Called “The Art of You,” the campaign will be seen across various marketing channels in the United States and Canada, including TV, print and digital advertising, public relations, social media and in-store activations, Pandora said.
The campaign asks women, “Who will you create today?”-- a reference to their personal jewelry style--and will highlight the brand’s rings, earrings, necklaces, pendants and charm bracelets, in 14-karat gold and sterling silver with gemstones, cultured pearls, Murano glass and enamel.
“We believe ‘The Art of You’ message will resonate with all women as jewelry has become much more than jewelry--it is an essential part of a woman’s ever-expanding desire to express her individuality and curate her authentic style,” said Charisse Ford, chief marketing officer for Pandora Americas.
Pandora said the new campaign is a “true reflection” of the brand’s mission of offering women high-quality jewelry products at affordable prices.
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