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Kay Jewelers joins a ‘Force’ for good
The retailer is slated to hold an event next month in New York showcasing fashion designers’ creations for the Star Wars-inspired “Force 4 Fashion” initiative.
Glendale, Calif.--As the anticipation for Star Wars: The Force Awakens builds, the fashion and jewelry industries are finding ways to get in on the hype while also helping to do good.
Ahead of the release of the movie, Disney Consumer Products and Bloomingdale’s are partnering with a number of well-known fashion designers for a new fundraising initiative called “Force 4 Fashion.”
Cynthia Rowley, Diane von Furstenberg, Giles Deacon, Halston, Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland and Todd Snyder each will create an outfit inspired by characters from the iconic film franchise, and a major retail jewelry chain will help to launch the looks.
Kay Jewelers is scheduled to debut the designer creations at a “Force 4 Fashion” event scheduled for Dec. 2 at Manhattan’s Skylight Modern. According to a company spokesperson, Kay will have a display of select pieces of jewelry from its new Star Wars collection at the event, as well as a special jewelry pieces inspired by one of the characters from the new film designed exclusively for Force 4 Fashion.
The pieces will go on display in the windows at Bloomingdale’s flagship store in New York the following day.
The outfits will be auctioned off between Dec. 2 and 18 by Bloomingdale’s on CharityBuzz.com. Proceeds from the sale will go to the retailer’s holiday charity partner, Child Mind Institute, a nonprofit organization dedicated to transforming mental health care for children.
Kay’s parent company, Signet Jewelers, announced during its second quarter earnings report that it would be one of select jewelers to carry jewelry and beads based on the popular movie franchise this holiday season.
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