SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
MajorsMay 06, 2015
Borsheims’ golden diamond still up for grabs
The Omaha retailer has moved many stones during Berkshire Hathaway’s shareholders event but the 50.02-carat fancy yellow remains in stock.
This 50.02-carat fancy yellow diamond, shown here in the case at Borsheims, is a modified cushion-cut diamond of I1 clarity. Created by Rahaminov Diamonds, the stone’s size and color are a fit for Berkshire Hathaway’s golden jubilee.
Omaha, Neb.--Borsheims has moved many diamonds during Berkshire Hathaway’s shareholders event so far this year, but one very important stone remains in stock.
A 50.02-carat fancy yellow diamond ring by Rahaminov Diamonds brought in in honor of Berkshire Hathaway’s 50th, or golden, anniversary was still with the Omaha retailer as of Wednesday afternoon, said Adrienne Fay, Borsheims director of marketing.
Though a popular draw for selfies and other social media posts--Borsheims streamed posts that used the hashtag #BRK50 on screens in the store and in the atrium of the mall where it’s located--and discounted from $2.3 to $1.7 million, the diamond ring didn’t sell.
“Maybe they’ll go back home and think about it,” Fay said of the shareholders. “Nobody made it a permanent souvenir as of yet.”
She declined to say if Borsheims bought the diamond or acquired it on consignment, and she said it is unknown where the fancy yellow will go once the shareholders discount period concludes.
Berkshire Hathaway, the Warren Buffett-headed conglomerate that owns Borsheims along with Ben Bridge Jeweler and Helzberg Diamonds, held its annual shareholders meeting over the weekend in Omaha.
Known as the “Woodstock for Capitalists,” the event gives shareholders a chance to hear from and see Buffett in person.
Though the billionaire investor didn’t get behind the counter at Borsheims this year, he did play ping-pong with Bill Gates and Olympian table tennis player Ariel Hsing. And, as usual, Borsheims offered a shareholder discount for those who were ready to shop for jewelry.
In addition to the marked down 50.02-carat fancy yellow diamond, Borsheims brought in the Forevermark Exceptional Diamond Collection, comprised of stones between 5 and 18 carats in size--none of which sold--as well as 40 diamonds ranging in size from three-quarters of a carat to 5.28 carats with Buffett’s signature on the girdle.
Fay said the Buffett-signed diamonds were all Canadian stones and were also all Borsheims Signature diamonds, a cut that’s exclusive to the retailer.
Of the 40 in stock, 36 have sold, and few more may move out the door in the next couple days. Fay said the shareholder discount is good through Saturday.
She said this year, the shareholders event was “exceptional” though they won’t be doing year-over-year foot traffic and sales comparisons until the special pricing period officially ends this weekend.
More on Majors
The Latest
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
IndependentsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in ArkansasThey discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.
