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MajorsOct 21, 2016
Coffee talk: Retailer responds to Starbucks ring ban
California retailer Robbins Brothers is using the hashtag #MakeLoveNotCoffee on Facebook and Instagram to engage the public in conversation about Starbucks’ new jewelry rules for baristas.
Los Angeles--Over the past few days, there has been a flurry of discussion about Starbucks’ decision to no longer allow its baristas to wear their engagement rings while on the clock.
Watches, bracelets and wristbands also are prohibited, and necklaces are only allowed if they are worn under clothes. Earrings are restricted to “small or moderately sized, and no more than two per ear.”
In response to the much-talked-about changes in jewelry rules by the giant coffee house chain, California retailer Robbins Brothers took to social media Monday to start a lighthearted, informal campaign designed to engage customers in a conversation about something topical.
The #MakeLoveNotCoffee campaign is meant to be a fun way to communicate the significant symbolism of someone’s engagement ring and wedding band--the constant reminder that the ring provides of the commitment that they share with their loved one--according to a company spokesperson.
Robbins Brothers said it knows firsthand from its customers that many people don’t like being without their rings, no matter how long the time period, so it can only imagine how hard it must be for the Starbucks baristas working long shifts, even as they understand that Starbucks made the decision for various reasons.
So the retailer posted photos on both its Instagram and its Facebook accounts, asking those who “feel coffee shop employees should be allowed to wear a symbol of their love and vows” to share the post using the hashtag #MakeLoveNotCoffee.
Robbins Brothers also is using the posts as a place to invite followers and users to comment with their viewpoints on Starbucks’ recent decision.
The Azusa, Calif.-based retailer currently operates 14 stores throughout southern California, Texas and Washington state.
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