Crime

JSA Says There’s Been a Spike in Distraction Thefts

CrimeOct 27, 2020

JSA Says There’s Been a Spike in Distraction Thefts

The Jewelers’ Security Alliance also offered tips for preventing such thefts in a recent email alert about the uptick.

New York—The Jewelers’ Security Alliance has noticed, and is tracking, an uptick in the number of distraction thefts at jewelry stores.

An email alert sent out Thursday by JSA noted several such incidences across the country, starting in early August.

On Aug. 6, JSA said the suspect pictured at left was shopping in a jewelry store in New York City when he concealed a ring in the front pocket of his pants.

The New York Police Department is attempting to identify and apprehend the suspect.

The following month, a male suspect entered a jewelry store in Atlantic City, New Jersey on Sept. 30 carrying a few plastic bags, according to JSA.

He placed the bags on a showcase and walked around the store. When he saw a tray of jewelry left out on a back counter, he moved his bags to that area and circled the store again.

He then rearranged and spread out the bags before reaching over for the tray, sliding it into a bag, and leaving the store.

About a week later, on Oct. 8, a man and a woman carrying a large shopping bag entered a mall jewelry store in Philadelphia.

The woman placed the bag on the counter next to the merchandise she wanted to see, while the man positioned himself so the bag was between him and the sales associate.

The showcase was left open during the sales presentation, and he reached into it twice and took merchandise.

The suspects were in the store for a total of three minutes.

The male suspect is described as about 35 years old, 6 feet tall and 170 pounds with glasses. The female is described as a being around the same age, 5 feet 5 inches tall and 180 pounds with long hair.

Finally, on Oct. 18, a couple (pictured at right) with a small child asked to see various diamonds rings at a mall jewelry store in Little Rock, Arkansas.

While being shown multiple men’s diamond rings, the male suspect placed items in his partner’s purse just before she left the store. The man denied having any rings and quickly left as well.

Those with more information about any of these incidents or the suspects are asked to contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.

In its email alert noting the rise in distraction thefts, JSA offered the following tips to jewelers.

1. Keep
showcases locked and merchandise put away, except when taking out or returning an item.

2. Beware of packages, coats and handbags left on the counter that block the view of a sales associate.

3. Keep an eye on customers wandering aimlessly—they might be looking for unlocked showcases or product left out.

4. Show only one item at a time.

5. Be aware that some thieves use small children to distract and try to show they aren’t a risk.

The JSA recently alerted the industry on increases in other jewelry crimes, including grab-and-run thefts and heists pulled off by “professional” burglars, meaning they involve more sophisticated tools and know-how, like rooftop burglaries.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Weekly QuizJun 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
NeverNot Feel The Rhythm Boombox Pendant
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Engineer Master II Snoopy Flying Ace Ball watch
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball Watch

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Former Patek Philippe President Philippe Stern
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

James Avery Schertz Texas storefront
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail Experience

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

Seattle Seahawks Championship Ring by Jason of Beverly Hills
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical Craftsmanship

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive Director

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

NBA Larry O'Brien Trophy
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship Trophy

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Lionheart Cactus Pendant
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White Metals

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

Alicia Arnold
MajorsJun 16, 2026
Sasha Primak Hires New Design Director

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

Boulle family in hard hats
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas Flagship

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

G Shock Coca Cola
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired Watch

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

Buddha Mama earrings
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are Trending

Here are 13 small charms to inspire your layered looks this summer.

16th century flower cluster hogback diamond ring
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in London

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Chouette Designs Margaux Ring
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of Love

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy