Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
JSA Says There’s Been a Spike in Distraction Thefts
The Jewelers’ Security Alliance also offered tips for preventing such thefts in a recent email alert about the uptick.
New York—The Jewelers’ Security Alliance has noticed, and is tracking, an uptick in the number of distraction thefts at jewelry stores.
An email alert sent out Thursday by JSA noted several such incidences across the country, starting in early August.
The New York Police Department is attempting to identify and apprehend the suspect.
The following month, a male suspect entered a jewelry store in Atlantic City, New Jersey on Sept. 30 carrying a few plastic bags, according to JSA.
He placed the bags on a showcase and walked around the store. When he saw a tray of jewelry left out on a back counter, he moved his bags to that area and circled the store again.
He then rearranged and spread out the bags before reaching over for the tray, sliding it into a bag, and leaving the store.
About a week later, on Oct. 8, a man and a woman carrying a large shopping bag entered a mall jewelry store in Philadelphia.
The woman placed the bag on the counter next to the merchandise she wanted to see, while the man positioned himself so the bag was between him and the sales associate.
The showcase was left open during the sales presentation, and he reached into it twice and took merchandise.
The suspects were in the store for a total of three minutes.
The male suspect is described as about 35 years old, 6 feet tall and 170 pounds with glasses. The female is described as a being around the same age, 5 feet 5 inches tall and 180 pounds with long hair.
Finally, on Oct. 18, a couple (pictured at right) with a small child asked to see various diamonds rings at a mall jewelry store in Little Rock, Arkansas.
While being shown multiple men’s diamond rings, the male suspect placed items in his partner’s purse just before she left the store. The man denied having any rings and quickly left as well.
Those with more information about any of these incidents or the suspects are asked to contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
In its email alert noting the rise in distraction thefts, JSA offered the following tips to jewelers.
1. Keep
2. Beware of packages, coats and handbags left on the counter that block the view of a sales associate.
3. Keep an eye on customers wandering aimlessly—they might be looking for unlocked showcases or product left out.
4. Show only one item at a time.
5. Be aware that some thieves use small children to distract and try to show they aren’t a risk.
The JSA recently alerted the industry on increases in other jewelry crimes, including grab-and-run thefts and heists pulled off by “professional” burglars, meaning they involve more sophisticated tools and know-how, like rooftop burglaries.
The Latest

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

The new show will take place Jan. 23-25, 2026.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.


The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

Sponsored by Digital Monitoring Products

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Winners will receive free registration and lodging for its fourth annual event in Detroit.





















