The New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.
JSA Says There’s Been a Spike in Distraction Thefts
The Jewelers’ Security Alliance also offered tips for preventing such thefts in a recent email alert about the uptick.
New York—The Jewelers’ Security Alliance has noticed, and is tracking, an uptick in the number of distraction thefts at jewelry stores.
An email alert sent out Thursday by JSA noted several such incidences across the country, starting in early August.
The New York Police Department is attempting to identify and apprehend the suspect.
The following month, a male suspect entered a jewelry store in Atlantic City, New Jersey on Sept. 30 carrying a few plastic bags, according to JSA.
He placed the bags on a showcase and walked around the store. When he saw a tray of jewelry left out on a back counter, he moved his bags to that area and circled the store again.
He then rearranged and spread out the bags before reaching over for the tray, sliding it into a bag, and leaving the store.
About a week later, on Oct. 8, a man and a woman carrying a large shopping bag entered a mall jewelry store in Philadelphia.
The woman placed the bag on the counter next to the merchandise she wanted to see, while the man positioned himself so the bag was between him and the sales associate.
The showcase was left open during the sales presentation, and he reached into it twice and took merchandise.
The suspects were in the store for a total of three minutes.
The male suspect is described as about 35 years old, 6 feet tall and 170 pounds with glasses. The female is described as a being around the same age, 5 feet 5 inches tall and 180 pounds with long hair.
Finally, on Oct. 18, a couple (pictured at right) with a small child asked to see various diamonds rings at a mall jewelry store in Little Rock, Arkansas.
While being shown multiple men’s diamond rings, the male suspect placed items in his partner’s purse just before she left the store. The man denied having any rings and quickly left as well.
Those with more information about any of these incidents or the suspects are asked to contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
In its email alert noting the rise in distraction thefts, JSA offered the following tips to jewelers.
1. Keep
2. Beware of packages, coats and handbags left on the counter that block the view of a sales associate.
3. Keep an eye on customers wandering aimlessly—they might be looking for unlocked showcases or product left out.
4. Show only one item at a time.
5. Be aware that some thieves use small children to distract and try to show they aren’t a risk.
The JSA recently alerted the industry on increases in other jewelry crimes, including grab-and-run thefts and heists pulled off by “professional” burglars, meaning they involve more sophisticated tools and know-how, like rooftop burglaries.
The Latest

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

These long, fluid drop earrings are sure to catch the eye.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”


The designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

AGS also announced the recipient of its “Women in Leadership” scholarship.

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.


























