Sponsored by Clientbook
For the First Time, JSA Issues Bulletin on Active Shooters
The Jewelers’ Security Alliance shared recommendations from the U.S. Department of Homeland Security following the mass shootings over the weekend that left 31 dead.
New York—For the first time in its 136-year history, the Jewelers’ Security Alliance has issued a bulletin providing recommendations for jewelers on what to do if their store or shopping plaza becomes the scene of a mass shooting.
JSA President John J. Kennedy told National Jeweler Tuesday that every time there has been a mass shooting in the United States in recent years, JSA has gotten a small number of inquires from members, calling up to ask: What do I do if this happens at my place of business?
That happened again this past Monday, after gunmen opened fire over the weekend in El Paso, Texas and Dayton, Ohio, leaving a total of 31 dead and dozens wounded.
“This pair of incidents included the site of a retailer, so we viewed it as especially relevant,” Kennedy said.
The mass shooting in Dayton took place on a street in the city’s popular nightlife area, the Oregon District, in the early-morning hours of Sunday, but the El Paso shooting happened in the middle of the day at a Walmart store crowded with shoppers.
JSA said the recommendations it is sharing were reprinted verbatim from a reference guide issued by the U.S. Department of Homeland Security. It said jewelry industry employers should share the DHS’s recommendations with employees so everyone knows how to respond.
When there is an active shooter, the DHS says, there are three options: run, hide or fight, which is the least recommended and only to be resorted to “when your life is in imminent danger.”
Those who chose to run should:
Have an escape route and plan in mind;
Leave their belongings behind;
Go, regardless of whether others agree to follow;
Help others escape, if possible;
Prevent others from entering the area where the active shooter is or may be;
Avoid attempting to move anyone who’s wounded;
Keep their hands visible; and
Call 911 when they are safe.
If individuals chose to hide, they should:
Pick an area out of the shooter’s view;
Lock the door or block the entry to their hiding place;
Silence their cell phones (including turning off vibrate mode); and
Remain quiet.
Fighting is a “last resort,” DHS said, and those who chose to do so should:
Attempt to incapacitate the shooter;
Act with as much physical aggression as possible;
Improvise weapons or throw items at the active shooter; and
Commit to their actions, understanding their lives depend on it.
The DHS said the first officers to arrive on the scene will not stop to help anybody who is injured; that will be handled by rescue teams who follow the initial officers.
When law enforcement arrives, survivors are advised to:
Remain calm, follow instructions and do not ask questions when being evacuated;
Drop anything in their hands, raise their hands and spread their fingers;
Keep hands visible at all times; and
Avoid quick movements toward officers as well as pointing, yelling or screaming.
It added that those who survive a mass shooting will likely be held in an area by law enforcement until the situation is under control, and all witnesses identified and questioned. They should not leave until they are told they can.
For more information, it is recommended employers contact their local law enforcement authorities or FBI field office.
The Latest


It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.


The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”