CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
CrimeApr 10, 2019
Live from Conclave: Expert Tips and Tricks to Secure Your Jewelry Store
From staff training to camera placement, Jason Johnson of Jewelers Mutual Insurance Group outlined how jewelry store owners can better protect their businesses.
Seattle—A robbery is every jeweler’s worst nightmare, having their lives and livelihoods put in jeopardy.
At American Gem Society’s annual Conclave conference, which concludes today in Seattle, Jason Johnson, a loss prevention account manager at Jewelers Mutual Group, informed attendees how they could mitigate that risk.
Held on April 8, Johnson’s panel, “Retail Jewelry Crime in Context” provided jewelers an overview of common retail crimes, and how to assess their own risk management strategies.
Here are the highlights.
Train Your Sales Associates
Over the course of the session, Johnson shared a few videos of jewelry store thefts and highlighted where proper training could have prevented an incident, particularly in cases of sneak thefts and burglary.
“A lot of it comes down to the training of the sales associates,” said Scott Guginsky, vice president of Jewelers' Security Alliance, who was sitting in on the session.
Johnson recommended always having at least two sales associates on the floor at all times, which can be especially handy when thieves are attempting to distract.
Be sure employees remember to lock the showcases and put the keys in a safe at the end of the day. Also, refrain from showing a customer too many pieces at a time.
Be Mindful of Inventory
Johnson advised attendees to not only keep careful count of their inventory but to be strategic about where it’s placed.
Switch up the layout as much as you can so that all of the higher-end merchandise isn’t in a single case.
If possible, set up showcases in a maze-like fashion rather than a straight line to slow down a thief, as the average robber, Johnson estimated, is over in three minutes.
He recommended reinforcing showcases with burglar-resistant glass, which can significantly hinder a thief from getting into a display.
Watch Out For Casing Behavior
Johnson outlined a few things that jewelers will want to keep an eye out for when a customer enters the store.
Out-of-season clothing, like a puffer jacket in the middle of summer, may be a red flag.
If a customer asks a question, but doesn’t seem interested in the answer, it may be a distraction technique.
If a customer seems suspicious, one may be able to throw them off by saying that they look familiar or offering them a glass of water. A thief wouldn’t want to leave fingerprints on the glass and certainly wouldn’t want to be recognized.
Know Your Security Equipment
In the event of a robbery, security cameras won’t be of much use if they haven’t been set up properly.
Johnson recommended using HD-quality cameras set up at eye-level near entrances to capture the most useful footage. It is also crucial to know how to retrieve the footage and share it with law enforcement, so get familiar with the technology.
Connect with Local Police
Johnson noted that, because of the value of their merchandise, jewelers have a unique risk, and advised reaching out to local police for training on what to do should a robbery occur, both during and after the event.
If a jeweler has identified casing behavior, he recommended keeping a log of that information and contacting law enforcement to send a squad car to the store to deter potential robbers.
Break Up Your Routine
We’re all creatures of habit, but it may be in a jeweler’s best interest to switch up their routine.
Johnson suggested taking a different route home now and then, or alternating which days bank drops occur to throw potential followers off the trail and make it harder for them to detect a pattern of behavior.
Share Less
Networking and social media are both key elements for growing a business, but Johnson warned about oversharing.
It can be tempting to post vacation pictures and it can seem harmless to tell a friend about a new shipment, but one could be putting their security at risk.
For more information on store safety, Johnson recommended reaching out to Jewelers’ Security Alliance.
More on Crime
The Latest
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
Weekly QuizJul 25, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio CharactersThe “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHoCreative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in AugustThe wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.
MajorsJul 21, 2025
Rio Grande Expands Personalization OfferingsAs demand for custom jewelry grows, the company is expanding its services to support retailers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
