Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
Events & AwardsFeb 04, 2021
The Couture Show Is Moving to August As Well
The upscale jewelry trade show is scheduled for Aug. 24-26 at the Wynn Las Vegas.
Designer Alice Cicolini at her booth at Couture 2019, the last time the show took place. The 2021 show is scheduled for Aug. 24 to 26 in the new event space at the Wynn Las Vegas. (Photo credit: Sandro Art + Photography)
New York—Another jewelry trade show is placing its bet on August in Las Vegas.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
The new Couture dates overlap with the dates for JCK Las Vegas 2021, which is now scheduled for late August as well.
“Making sure that Market Week is convenient for our industry is always very much top of mind for us, and we do communicate with JCK in general,” the show spokesperson noted when asked if Couture and JCK consulted each other regarding the August date changes this year.
“That said, it is merely coincidental that we are both moving to a similar date pattern this year.”
More on Events & Awards
The Latest
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From YepremThe brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
