MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
Events & AwardsFeb 04, 2021
The Couture Show Is Moving to August As Well
The upscale jewelry trade show is scheduled for Aug. 24-26 at the Wynn Las Vegas.
Designer Alice Cicolini at her booth at Couture 2019, the last time the show took place. The 2021 show is scheduled for Aug. 24 to 26 in the new event space at the Wynn Las Vegas. (Photo credit: Sandro Art + Photography)
New York—Another jewelry trade show is placing its bet on August in Las Vegas.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
The new Couture dates overlap with the dates for JCK Las Vegas 2021, which is now scheduled for late August as well.
“Making sure that Market Week is convenient for our industry is always very much top of mind for us, and we do communicate with JCK in general,” the show spokesperson noted when asked if Couture and JCK consulted each other regarding the August date changes this year.
“That said, it is merely coincidental that we are both moving to a similar date pattern this year.”
More on Events & Awards
The Latest
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and GrabsNine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.
IndependentsSep 16, 2026
Bromberg & Co. Names New PresidentMarlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal CatalogThe new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday SeasonThe program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the HolidaysHilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
