ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
Events & AwardsFeb 04, 2021
The Couture Show Is Moving to August As Well
The upscale jewelry trade show is scheduled for Aug. 24-26 at the Wynn Las Vegas.
Designer Alice Cicolini at her booth at Couture 2019, the last time the show took place. The 2021 show is scheduled for Aug. 24 to 26 in the new event space at the Wynn Las Vegas. (Photo credit: Sandro Art + Photography)
New York—Another jewelry trade show is placing its bet on August in Las Vegas.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
On Wednesday, the organizers of Couture announced the show will take place Tuesday, Aug. 24 through Thursday, Aug. 26 at the Wynn Las Vegas, with a preview event scheduled for the evening of Aug. 23.
That is three months later, and a couple days shorter, than usual, which organizers hope will be enough time for national and international travel restrictions to ease, and for more people to be vaccinated and feel comfortable gathering.
In a news release announcing the change, Couture said it has been closely monitoring the pandemic and has been in discussion with Wynn officials for months about alternatives to the original June show dates.
It made the decision to move the show to late August based on feedback from exhibitors and attendees.
“We are delighted that we were able to secure August dates in our new event space at the Wynn Las Vegas,” Couture Director and Emerald Vice President Gannon Brousseau said in a release announcing the date change.
“Unique to Las Vegas properties, the Wynn provides us with the opportunity to utilize ample indoor and outdoor event spaces, and we look forward to taking advantage of the entire property during our upcoming show.”
Brousseau said in the coming months, show organizers will be working with the Wynn to ensure the show is implementing the highest health and safety measures recommended by health officials and government agencies.
In addition to being later in the year, there is another change for Couture 2021.
The jewelry trade show is moving into the new convention and meeting space in the Wynn, which opened in early 2020.
Meanwhile, the Las Vegas Antique Jewelry & Watch Show, which is also owned and operated by Emerald, is migrating from the Las Vegas Convention Center to the space formerly occupied by Couture.
The antique show will be held in the Wynn’s Lafite and Latour ballrooms this year.
It will be a temporary change, a show spokesperson confirmed, with the trade-only show expected to return to the convention center in 2022.
“The temporary move means attendees to both events can experience Las Vegas Market Week in one venue, thereby limiting exposure to those outside of the immediate community,” said the release.
For more information about Couture 2021 or to obtain press credentials, contact Michelle Orman. Orman can be reached at Michelle@LastWordComm.com or 646-302-5521.
The new Couture dates overlap with the dates for JCK Las Vegas 2021, which is now scheduled for late August as well.
“Making sure that Market Week is convenient for our industry is always very much top of mind for us, and we do communicate with JCK in general,” the show spokesperson noted when asked if Couture and JCK consulted each other regarding the August date changes this year.
“That said, it is merely coincidental that we are both moving to a similar date pattern this year.”
More on Events & Awards
The Latest
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
