The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.
5 Things That Are New from Tacori
They include simple rings, small styles and pops of color.

Las Vegas—Color. Stacking. Simplicity.
These are three jewelry trends seen all over the trade show floors in Las Vegas and in the Luxury by JCK ballroom occupied by Tacori, the Los Angeles-based brand best known for its bridal and easy-to-wear fashion jewelry.
Tacori expanded on its “blooms” (aka halos) at this year’s show, bringing in the “Inflori,” a halo that makes a 1-carat round diamond look like a larger pear-, oval- or marquise-shaped stone, and added a “bloom” to a best-selling RoyalT style.
But the company also introduced quite a few simple engagement rings and introduced smaller versions of some of its top-selling fashion pieces.
Read on to see what was new from Tacori at the Luxury show, which wrapped up June 3 at The Venetian in Las Vegas.
1. The “Founder’s Special”
Company Chairman Haig Tacorian, who co-founded his eponymous jewelry company with his wife, Gilda, in 1969, made a ring that debuted at Luxury this year, a simple style with the brand’s signature crescent at the bottom.
The “Founder’s Special,” pictured above, is available in platinum as well as 18-karat rose and yellow gold.
2. More simple rings
Tacori introduced plenty of new halo styles at the jewelry trade show, including the aforementioned “Inflori.”
But what a lot of engagement ring customers want is a strong, simple solitaire on a skinny band, and that is what the Los-Angeles based delivered with the Truly Tacori “T” in the Simply Tacori collection.

3. Color, please
Tacori added color to its best-selling “Sculpted Crescent” band.
The “Rainbow Rings” are available with blue sapphire, pink sapphire (pictured below), ruby, black diamonds and emerald.

4. Small for stacking and layering
They were spotted all over the jewelry trade shows in Las Vegas this year: petite necklaces, bracelets and rings designed to be worn in pairs (or in threes or fours).
Tacori was not missing this jewelry trend, introducing “Petite Additions” (pictured below) to its Crescent Crown collection of 14-karat gold colored gemstone fashion rings and a line of smaller colored gemstone-set bracelets and necklaces.

Stones available for the petite Crescent Crown rings are: rose and purple amethyst, London Blue topaz, sky-blue topaz, black onyx and prasiolite (the gemstone formerly—and incorrectly, per the Federal Trade Commission—referred to by some in the trade as “green amethyst”).
The stones are 5 mm in size and prices range from $400 to $590 retail.
Prices for the “Petite Gemstones” bracelets and necklaces open at $150 (for turquoise and silver) and range to $790 (for London Blue topaz and gold versions).
5. Initial it
Tacori ventured into personalization at Luxury this year, introducing “Love Letters,” a line of simple script initial pendants in silver or 14-karat rose or yellow gold set with tiny diamonds.

The Love Letter pendants retail for $240 (price includes the necklace; additional charms are $190 each) in silver and $990 in 14-karat gold ($300 for the chain, and $690 for each charm).
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