IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
Events & AwardsSep 27, 2018
4 Vicenzaoro Trend Takeaways
A panel of industry experts at the jewelry trade show weighed in on what role trends should play in a retailer’s buy.
Jewelry industry experts led an insightful discussion on trends at the Vicenzaoro September show. From left to right: Lauren Kulchinsky Levison, vice president of retailer Mayfair Rocks; Jamie Freed, Farfetch’s global vice president, private clients; Paola De Luca, creative director and founder of Trendvision; Marco Carniello, Italian Exhibition Group’s jewelry and fashion division director; Alessia Crivelli, marketing manager at Crivelli Gioielli; and designer Alessio Boschi of AB Jewels.
Vicenza, Italy—At the September edition of Vicenzaoro, a panel of experts weighed in on what role trends should play in a retailer’s buy, and the answer was surprising.
Moderator Lauren Kulchinsky Levison, vice president of East Hampton, New York store Mayfair Rocks, led the discussion with Marco Carniello, Italian Exhibition Group’s jewelry and fashion division director; Paola De Luca, creative director and founder of forecasting company Trendvision; Jamie Freed, Farfetch’s global vice president, private clients; designer Alessio Boschi of AB Jewels; and Alessia Crivelli, marketing manager at Crivelli Gioielli, participating.
Here are four interesting points gleaned from the panel, which veered far and wide from the trend subject matter.
1. Omnichannel Has No Limits.
Freed, who joined the panel right after news broke of Farfetch’s initial public offering, in which the company was valued at $885 million, said that online shopping isn’t limited to low price points for fine jewelry.
Farfetch presents consumers with a uniform shopping platform that aggregates items from boutiques around the world, and the high-touch shopping experience has garnered consumer trust.
There are different levels of jewelry buys, with some consumers shopping in the $500 to $2,000 range and others in the up to $20,000 category. But, to Freed’s surprise, over the years another customer has emerged—one who is willing to spend upwards of $20,000 on fine jewelry online. The highest fine jewelry purchase at Farfetch to date is about $100,000, she shared.
Retailers should continue to invest their resources in omnichannel, to make the shopping experience the best it can be on every platform because customers are willing to evolve and meet them there.
2. Know Your Customer.
De Luca, who shares specific trend insights during her popular presentation each edition of Vicenzaoro, said that ultimately, knowing your customer is more important than following trends.
Don’t buy based on what’s hot now; buy based on what has historically proven to be a good investment in your store, the panel concluded.
For a store like Mayfair Rocks, that might be a one-of-a-kind elaborate pair of earrings by Lydia Courteille. For most stores in America, that will likely mean solitaire diamond stud earrings. Regardless, it’s important to buy based on the clients you’re already serving.
3. Everything Should Be Unique.
Rather than chasing trends, stores and brands should embrace their heritage and what makes them special, the panel said.
For designer Boschi, that means sticking to the innovation that drives him as
Editors' Picks
Sponsored by
a designer. His work incorporates literal interpretations of Italian history—think a ring that’s a mini-sculpture of the Roman Colosseum—with elements of surprise, like movement and multifunctionality.
There’s nothing trendy about Boschi’s work, but judging by his buzzing booth in The Design Room section of the show, it resonates with a specific section of the market.
4. Find Your Own Way to Tell Stories.
Italian Exhibition Group’s Carniello said that more than just connecting retailers with brands, Vicenzaoro is designed to provide inspiration for stores to figure out how to provide a unique experience.
Consumers can find any information they want online, he elaborated, so they no longer have to consult a store for jewelry expertise. If they enjoy shopping somewhere, however, that will keep them coming back.
Stores should create their own trends and tell their own story so that they have value as a brand unto themselves.
“Every corner (of your store) should be an inspiration,” Carniello concluded.
There’s nothing trendy about Boschi’s work, but judging by his buzzing booth in The Design Room section of the show, it resonates with a specific section of the market.
4. Find Your Own Way to Tell Stories.
Italian Exhibition Group’s Carniello said that more than just connecting retailers with brands, Vicenzaoro is designed to provide inspiration for stores to figure out how to provide a unique experience.
Consumers can find any information they want online, he elaborated, so they no longer have to consult a store for jewelry expertise. If they enjoy shopping somewhere, however, that will keep them coming back.
Stores should create their own trends and tell their own story so that they have value as a brand unto themselves.
“Every corner (of your store) should be an inspiration,” Carniello concluded.
More on Events & Awards
The Latest
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
