Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
The Smart Age: SEO Trends of 2020
Smart Age Solutions’ Emmanuel Raheb talks intent matching, and the importance of good content and mobile in his first column of the new year.

In my columns last year, I explored artificial intelligence, paid search and online reviews, among other topics.
In this first column of the new year, I want to look at SEO.
SEO, as I am sure the majority of you are already aware, stands for search engine optimization, the methods used to make your store or brand rise to the top in online searches.
Here are three trends in SEO I expect to emerge in 2020.
1. Intent Matching Over String Matching
One of the biggest achievements bringing us into 2020 is Google’s development of BERT (Bidirectional Encoder Representations from Transformers), a technique for natural language processing, or NLP.
Simply put, NLP is the process of programming computers, like chatbots, to sound more like humans when they “talk” to us.
Instead of using various NLP solutions that all cater to a specific niche, Google’s BERT acts as an all-purpose solution.
While BERT is far from being able to understand language and context like the human brain can, it’s effect on the relationship between words is here to stay.
BERT’s revolution is its comprehension of intent, of having the ability to look at a random compilation of words and understand context in search queries. As BERT develops, it’s expected that search engines will drift away from keywords and closer to understanding intent.
Partly because you cannot optimize for BERT, ranking will be dependent on the quality of the content, which leads us in to No. 2.
2. Emphasis on Content
As we get closer to formatting our search engines to understand us and the context of our searches, more emphasis will need to be placed on a company’s understanding of their users.
This is where quality content comes into play, as that is the only true need of a user.
Companies will need to also understand the intent of their users and provide them with the content to do so to assure that they still match up to Google’s new understanding of search queries.
As Google comes to rely more on context than keyword, it will increasingly be the case that the route to higher ranking is based off the relationship between customer and company, and the mutual understanding of customer need and company offering.
3. Mobile SEO
With the wide introduction of 5G (the fifth generation of wireless technology) this past month and its revolution in mobile connectivity, the increase in network performance is also expected to create an increase in mobile usage.
This, in turn, will generation a higher amount of mobile searching.
Making sure your site is mobile friendly and mobile-optimized is key to starting 2020 up to par.
The Latest

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The jeweler’s largest store yet is set to open in Little Rock next fall.


Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.