Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
TechnologyFeb 12, 2016
New Diamond Search App Launches
The Virtual Diamond Boutique is an app for smartphones and tablets that allows retailers to virtually source diamonds by price, availability and all four Cs.
New York--There is a new app called the Virtual Diamond Boutique that allows retailers to virtually source diamonds by price, availability and all four Cs.
Designed with the consumer in mind, the app starts the process with budget and goes from there, navigating through desired shape, size, color, and clarity, among other factors.
Each diamond featured on the app is listed with the relevant diamond grading reports as well as each stone’s unique GemPrint, or optical “fingerprint,” to strengthen consumer confidence. Stone availability is updated instantly via the vendor’s inventory software systems.
The app also gives the option of data saving, sharing, and reminder options so that sales associates have the ability to save customers’ favorite stones and share or remind them via email or social media channels.
For a fee, retailers also can opt to add their own inventory to the application so that their stones can be made available to other retailers to increase turnover and overall volume of sales.
Virtual Diamond Boutique also said that the app could serve as a training tool, with the visual imagery making it easy for new sales associates to learn standard diamond technology and information.
The app currently is available in the App store for iPhones and iPads or at the Google Play store for Android users. Training videos, imagery and text are available on the Virtual Diamond Boutique website.
A number of upgrades and developments already have been planned for the app, including enhancements to the user experience, such as additional save and share options, cloud marketing to allow retailers the ability to digitally reach customers online, and the addition of mountings.
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