Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
EditorsJun 02, 2012
Jewelry of the 'Shadows'
When my first son was very young and very sick and spending too much time in operating rooms and intensive care, I sought a diversion to distract him from what was happening. Portable DVD players were just becoming available. So...
When my first son was very young and very sick and spending too much time in operating rooms and intensive care, I sought a diversion to distract him from what was happening. Portable DVD players were just becoming available. So what we landed on was watching movies--specifically, the classic monster movies by Universal: Frankenstein, Dracula, the Hunchback, The Mummy, the Wolf Man and so on. Lying together on his gurney in those rooms, we screened film after film. We bought matching action figure collectables. We tuned out all the negativity going on around us.
An unintended side effect was--after we had gotten past those hard times--that we had turned our son into a horror genre junkie. Several years later, then, we embarked on an associated journey that has lasted years now.
In the late 1960s and early 1970s, television produced a soap opera that centered on the supernatural. "Dark Shadows" had begun as a somewhat normal soap with a Gothic-romantic theme. But when it attracted only limited audiences and faced cancellation, producer Dan Curtis took a leap that could only have been broached in those early days of television. He introduced a vampire, who quickly captured the imagination of, predominantly, America's youth and went on to become the main character, resuscitating the show in the process. As months passed, vampire Barnabas Collins was joined by a closet-full of ghosts, werewolves, witches, zombies, warlocks, demons and other creatures of the night--a child's lurid delight!
Now, Dark Shadows' legacy has been revitalized by Tim Burton's Hollywood feature starring Johnny Depp (who, by the way, started his career with a supporting role in the horror classic "Nightmare on Elm Street" and is a self-avowed Dark Shadows fan).
What's exceptional for our business is the starring role played in Dark Shadows by fine jewelry. In fact, jewelry was the very plot element used to usher the vampire into the show. Willie Loomis, a con man living in the Victorian Maine mansion of the wealthy Collins family, learned that family ancestors had historically embraced the practice of being buried with their jewelry. His next step, of course, was to break into the Collins mausoleum and begin prying open coffins. Two centuries earlier, the vampire had been locked and chained in a coffin in a secret room by his father. When Loomis raised that lid, out came Barnabas and his fury.
Over
Editors' Picks
Sponsored by
subsequent episodes (1225 in total, all of which my son and I have personally viewed, many twice--Dark Shadows enjoys the status of having been the only soap opera ever to have had every single episode recorded), jewelry continued to take center stage--pendants and amulets, silver pentagrams; the vampire's ring itself was of such notoriety it launched an early version of targeted children's novelties marketing.
The show's plot regularly hinged on elements such as misplaced earrings. Overall, fine jewelry was key in defining the leading family's societal position of power and authority--a model for American royalty and a supporting statement of the substantial importance of luxury accessories for the affluent.
The vampire's ring, in 9-carat rose gold and onyx.
Needless to say, I was thrilled to learn that British designer Stephen Einhorn was unveiling a bespoke collection for Burton's film. Einhorn created pieces for the vampire's love-nemesis, Angelique the witch, as well as the vampire himself, among others.
"I had to make two different sized rings for Johnny Depp's character, as Tim Burton and Johnny Depp liked it so much they wanted it to be worn throughout the film--one for his extended finger and one to wear over his gloves," he explains.
Popular culture reference is critical in establishing and defining the meaning of our product. Four decades ago, there was no question as to the desirability of fine jewelry and its position in the cultural mindset as a symbol of elite status. Royalty and captains of industry naturally embraced it as core to their lifestyles and images. Today, we are the stewards of this heritage and must keep a keen eye toward supplying anything that may sully its image with a strategically placed stake to the heart.
More on Editors
The Latest
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
