Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
SurveysJan 04, 2021
Online Jewelry Sales Up 46% This Holiday Season, Mastercard Says
It was a bright spot for the category, where overall retail sales were down 4 percent between Oct. 11-Dec. 24.
Though overall jewelry retail sales were down this holiday season, e-commerce sales boomed, rising 44.6 percent, according to Mastercard SpendingPulse. Pictured here are diamond and platinum engagement rings from the Forevermark x Micaela collection.
New York—Online sales provided a bright spot this holiday season in many categories while overall retail sales saw mixed results, according to insights from Mastercard.
According to Mastercard SpendingPulse, holiday sales excluding automotive and gas were up 3 percent during the extended holiday period, from Oct. 11 to Dec. 24 (measured as such because consumers started shopping earlier this year).
Within that, online sales powered ahead 49 percent compared with 2019.
SpendingPulse measures overall retail spending trends across all payment types.
During the traditional holiday period—Nov. 1 to Dec. 24—retail sales were up by 2.4 percent and e-commerce was up 47.2 percent compared with 2019.
“American consumers turned the holiday season on its head, redefining ‘home for the holidays’ in a uniquely 2020 way. They shopped from home for the home, leading to record e-commerce growth,” said Steve Sadove, senior advisor for Mastercard and former CEO and Chairman of Saks Incorporated.
E-commerce sales comprised 19.7 percent of overall retail sales, the firm said, up from 13.4 percent last year.
When looking at overall spending during the expanded holiday season, home furniture and furnishings saw the strongest growth of any sector when compared with last year’s holiday season, up 16.2 percent; the category grew 31 percent online specifically.
Home improvement was also up, growing 14.1 percent with e-commerce sales up 79.7 percent.
Meanwhile, jewelry was down 4.3 percent but up 44.6 percent online.
Apparel saw a decline of about 19.1 percent year-over-year but was up 15.7 percent online, while electronics and appliances were up 6 percent overall.
Department stores saw overall sales decline 10.2 percent while online sales were up 3.3 percent, reinforcing the importance of omnichannel this year; buy online, pick up in store as well as features like contactless services were key for retailers this season.
Luxury goods, excluding jewelry, were down 21.1 percent overall.
Not surprisingly, given that retailers started their holiday advertising and promotions earlier this year, there were fewer last-minute shoppers this year than 2019.
This can be shown by the season’s biggest shopping days.
Though Black Friday shopping was down 16.1 percent, it was still the top spending day of the 2020 holiday season, according to Mastercard SpendingPulse.
At No. 2 was the day after Black Friday, known as Small Business Saturday, whereas in 2019 the No. 2 day was the Saturday before Christmas, or Super Saturday.
At No. 3 this year was Saturday,
Dec. 12, compared to last year’s No. 3—Dec. 23.
No. 4 this year was Dec. 11, followed by Nov. 30 and then Nov. 25.
No. 4 this year was Dec. 11, followed by Nov. 30 and then Nov. 25.
More on Surveys
The Latest
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
