CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
SurveysFeb 05, 2019
Which Brands Were the Most ‘Buzzed’ About Last Year?
Taking the No. 1 spot was everyone’s favorite streaming platform, which went all in on original content in 2018.
Netflix was ranked No. 1 in terms of positive buzz among U.S. consumers in 2018, according to YouGov’s latest Buzz Rankings.
New York—YouGov released its list of brands that generated the most positive buzz among U.S. consumers in 2018, and No. 1 probably won’t surprise anyone given how much activity the company had last year.
YouGov’s 2018 Buzz Rankings position 1,991 brands using the “Buzz score,” which is determined by asking consumers if they’ve heard anything about a specific brand in the last two weeks through advertising, news or word of mouth, and, if so, was it positive or negative?
Scores are calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand; the Buzz Rankings show the brands with the highest average scores between January and December 2018.
For the past five years, Amazon has earned the top spot, but in 2018, the company was overtaken by Netflix.
This hardly seems surprising when one considers Netflix’s activity in 2018; the streaming platform not only added and rotated content at a feverish pace, but also went all in on developing its own original programming.
In fact, according to one article, the video giant put out almost 90,000 minutes—or about 1,500 hours—of original series, movies and other content last year.
Amazon didn’t lose much ground, coming in at No. 2, followed by its subscription service Amazon Prime.
Prime also took the No. 3 spot in last year’s list, and it’s no coincidence it continues to hang out up top: This year’s “Prime Day” was again the company’s biggest shopping event in history, with the e-commerce giant reporting that more than 100 million products were purchased by members during the 36-hour event and more new members added than ever before.
At No. 4 was electronics and appliance brand Samsung, followed by YouTube at No. 5, Dawn at No. 6, and Toyota at No. 7.
The list of 10 most buzzed about brands was rounded out by M&Ms at No. 8, Home Depot at No. 9 and Chick-fil-a at No. 10.
YouGov also ranked the best Buzz Improvers—brands with the highest increase in Buzz scores between 2017 and 2018.
It included United Airlines, which took a hit in 2017 when a video spread of officers forcing a passenger off an overbooked flight; Ring, which makes video doorbells and security cameras for smartphones; Samsung and American Airlines.
It also included Chick-fil-a, Uber, Pepsi, Hulu—which also has been upping its original content game—Goldman Sachs and Target.
More on Surveys
The Latest
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
