Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
The U.S. Population Is Becoming More Racially Diverse
The Census Bureau said the population of all race and ethnic groups, except for “non-Hispanic white alone,” grew between July 2016 and July 2017.
Washington, D.C.—The U.S. population is becoming more racially diverse and older, the U.S. Census Bureau said.
According to newly released 2017 demographic estimates, the population of all race and ethnic groups, with the exception of the “non-Hispanic white alone” group, grew between July 1, 2016, and July 1, 2017.
The Hispanic population increased 2.1 percent to 58.9 million, making up 18 percent of the nation’s total population last year, primarily due to “natural increase”--the difference between births and deaths.
The black or African-American population was up slightly, increasing 1.2 percent to 47.4 million in 2017, while the American Indian or Alaska Native population increased 1.3 percent to 6.8 million, and the Native Hawaiian or Other Pacific Islander population increased 2.1 percent to 1.6 million.
But the fastest-growing racial group in the nation was the Asian population, due primarily to net migration, the Census Bureau said. Overall, the Asian population increased 3.1 percent to 22.2 million.
Even so, there was only one state where the Asian population represented a majority: Hawaii, with 57 percent.
The population of those identifying as two or more races increased 2.9 percent to 8.7 million, making it the second-fastest growing race group in the nation, which the Census Bureau also attributes to natural increase. This group also had the youngest median age of any other age group at 20.4 years.
Meanwhile, the white alone-or-in-combination population rose by only 0.5 percent to 257.4 million, growing the slowest of all the groups.
And the non-Hispanic white alone population declined by .02 percent to 197.8 million, making it the only race group to see population decrease between 2016 and 2017. The U.S. Census Bureau also noted that this group is expected to continue aging and declining in number.
These changing demographics and how jewelers respond to them was part of what Signet CEO Gina Drosos addressed in a keynote speech given during the JCK Las Vegas jewelry trade show this year.
She said a part of growing a business and gaining consumer trust has to do with understanding how the population is changing and adapting to create new opportunities.
With the Hispanic community driving population growth and possessing $1.7 trillion in purchasing power, she asked attendees: “What are we doing as
In addition to changing races and ethnicities, the U.S. Census Bureau’s new numbers also indicate that the U.S. population is aging. As a whole, it experienced a median age increase from 37.2 to 38.0 years between 2010 and 2017.
“Baby boomers, and millennials alike, are responsible for this trend in increased aging,” said Molly Cromwell, a demographer at the U.S. Census Bureau. “Boomers continue to age and are slowly outnumbering children as the birth rate has declined steadily over the last decade.”
The Latest

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.


Dhaval Raja has been appointed to the role.

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.























