The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.
Female Consumer Perception of Signet Down, Survey Says
Pandora has moved ahead of the retailer in terms of both sentiment and purchase consideration, according to the YouGov Brand Index.

New York--The buzz around Signet’s brands is falling among female shoppers, according to YouGov Brand Index.
A recent survey by the company shows that Jared, Kay and Zales are seeing decreases in two key metrics among female consumers compared with a year ago: their perception of the stores is down, as is their purchase consideration.
YouGov Brand Index measured perception of the jewelry brands using its Buzz score, which asks respondents: “If you've heard anything about the brand in the last two weeks, through advertising, news or word-of-mouth, was it positive or negative?” A score can range from -100 to 100, with a zero score indicating neutral feelings.
With the downturn in sentiment, Pandora has moved ahead of the specialty jeweler in both of those metrics this holiday season.
According to the survey, 8 percent of women would consider buying jewelry at Pandora next time, compared with 7 percent at Zales and Kay and 5 percent at Jared.
(It’s worth noting that YouGov just started tracking Pandora on June 1.)
YouGov speculated in its survey results release that the downturn for Signet came as a result of the news covering allegations of sexual harassment and gender discrimination at the company earlier this year, especially given that sentiment started turning more negative around January-February.
It added that Pandora’s achievement is also notable given the brand has the lowest Ad Awareness by women among these four brands. (Ad Awareness is calculated by asking survey-takers, “Which of the following brands have you seen an advertisement for in the past two weeks?”)
Kay Jewelers was tops in Ad Awareness among with four, with 17 percent of women saying they had seen an ad for the jewelry store in the past two weeks.
The Latest

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.


The rough on offer was recovered from a newer area at the Montepuez mine.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.

The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.

Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.