It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Take a picture, it'll last longer
Let me start off this blog post with my general impressions from the Couture and JCK shows in Las Vegas. As you might have read elsewhere, the shows were better than expected, although both were being measured against some pretty...
Let me start off this blog post with my general impressions from the Couture and JCK shows in Las Vegas.
As you might have read elsewhere, the shows were better than expected, although both were being measured against some pretty low expectations, given the state of the worldwide economy.
Still, having an above-average show in this terrible economy is better than meeting, or falling below, already low expectations.
A number of issues came up during the show.
The two that stuck out most in my mind were the power of social networking--the time is now to get on the Facebook, Twitter, etc., bandwagon--and the fact that the industry's memo system is in need of a serious overhaul.
I'll be writing about these topics in future issues of National Jeweler so, for now, I wanted to share with you the outcome of an appointment I previewed in a blog post titled "Are diamonds ready for their close-up?" just before the show.
On Monday (rescheduled from Saturday due to my directionally challenged nature; sorry again Gemory!) I met with the founder and CEO of Newark, Calif.-based Gemory, Erwan Le Roy, and Gemory's head of strategic partnerships, Richard Lucquet.
These are the guys of "Smile, you're on a diamond" fame.
The company's system, called DiamondPure, takes photos that have been uploaded to Gemory.com, shrinks them into microscopic but still-viewable images, and then embeds those images onto a diamond.
The picture is then viewed using GemmaView, a small, telescope-like object developed by Gemory.
As I learned during my visit to the EGL USA booth in Las Vegas on Monday (EGL USA is the lab that grades the photographically-altered diamonds), a video-equipped ring box is included with this special photography package.
It looks like any other "I'm-about-to-open-this-and-propose-hoping-you-won't-reject-me" ring box,
except for the inside of the top lid, where there is a tiny little screen.
Just plug the unsuspecting-looking box into a computer and download 100 megabytes of whatever you like: logos, a video, a picture.
The cost for the photo-embedded diamond (not including the cost of the stone, of course, which has already been bought and paid for by this point), the GemmaView and the box is $2,000, according to the guys from Gemory.
The picture on the diamond idea is, technologically speaking, a very cool concept.
Le Roy and Lucquet said that so far, two stores are offering the Gemory program. And
As for how many consumers will actually buy into it, I guess we'll have to wait and see.
The Latest

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Her new role is director of strategic initiatives.


The entrepreneur and “Shark Tank” star will share his top tips for success.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.