Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Designer Offers Holiday Sales Incentive Trip to Vietnam
It’s a 10-day “trip of a lifetime” for one top performing Nina Nguyen Designs sales associate.

Denver—To encourage sales associates to go above and beyond in reaching their holiday sales goals, Nina Nguyen Designs has come up with a truly motivating reward.
The Denver, Colorado-based jewelry company announced this week it will reward one top performing sales associate with an all-expenses-paid 10-day trip to Vietnam.
“I am thrilled to offer the chance to experience my native country as a holiday sales incentive,” the company’s namesake designer said in a statement. “I grew up in Vietnam, and the country is a big part of our brand’s DNA.
“I am constantly traveling back and forth to our design and production studio in Ho Chi Minh City, and one day got the idea that I wanted to share this part of my heritage, and a place that continues to be very inspiring and special to me, with one of our top-performing brand advocates.”
This month, sales associates at any of Nguyen’s 80 retail partners can log their sales in a special online system. The highest earner and contest winner will be announced on Jan. 10.
The 10-day trip, scheduled for March 2020, will show the winning sales associate the best that Vietnam has to offer.
The trip will start in Ho Chi Minh City with visits to temples, gardens and parks plus plenty of changes to sample the local cuisine, including world-renowned street food, with Nguyen herself as the winner’s guide.
Then it’s on to Hoi An and Da Nang, with visits to beautiful beaches, UNESCO world heritage sites and national parks, plus a stay at five-star resort Furama Resort Danang.
The last stop is Hanoi, full of cultural attractions, with a day trip to UNESCO world heritage site Hue Imperial Palace.
“I figured after the holidays, they’re really going to need a relaxing, fun-filled vacation,” Nguyen said.
Interested sales associates at Nguyen’s partner retailers can contact the designer’s team here for more information.
The Latest

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Bring a cool tone to your summer jewelry with these white metal pieces.


The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.


























