AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
IndependentsSep 11, 2019
Online Retailer The Last Line Opens Pop-Up Shop in LA
The jewelry e-tailer’s shop features a piercing station with a gold glitter chair.
The Last Line opened a pop-up shop in Westfield Century City in Los Angeles that will remain open until Oct.9. (Photo courtesy of The Last Line/Teddy Sanders)
Los Angeles—The Last Line opened a pop-up shop Monday, making it the most recent jewelry e-tailer to branch out into brick-and-mortar following James Allen, Blue Nile, Brilliant Earth, and Mejuri.
The Los Angeles-based company opened its shop in its hometown, in the Westfield Century City shopping center.
“We have always done things differently, from our drop model to how we shoot and style the pieces, so having a space where people can see the pieces and try them on in person is super-exciting to me,” founder Shelley Sanders said in an email to National Jeweler Tuesday. “I always want people to experience the brand as we envision it and see the quality and design in person.”
Sanders studied fine arts at Parsons School of Design in New York then headed to San Francisco to train with master jewelers, going onto to work as a designer and creative director for several jewelry brands.
Previously, The Last Line partnered with New York-based retailers Jenni Kayne, Reformation, and WGACA for in-store trunk shows.
With its pop-up shop, the e-tailer wants to “rewrite the rules of mall piercings,” inviting shoppers to take a seat in a gold glitter chair at its piercing station, open all day Thursday to Sunday, and choose from 15 styles of jewelry.
The space is designed to feel like “an extension of your home,” The Last Line said, complete with couches stacked with embroidered pillows and bookshelves organized by color.
“With the pop-up, we’re touching on the nostalgia of discovering jewelry in a mall and completely elevating the experience, so it feels appropriate no matter your age,” Sanders said in her email.
The space will host events as well, including “Babe Bingo,” tequila tastings, and styling sessions with Sanders.
Actress Busy Philipps attended the opening, posting her visit on her Instagram Stories.
Philipps told her nearly 2 million followers that her “rainbow necklace everyone always asks about” was designed by Sanders.
Founded in July 2017, The Last Line’s name hints it wants to be “the last” jewelry line a customer will ever need, selling pieces “without crazy retail markups,” according to its website.
The e-commerce site carries jewelry in a variety of price points, from a simple 14-karat yellow gold stud for $85 up to a 14-karat yellow gold and diamond cocktail ring for $21,065.
Its
“Latest Drop” section showcases its newest on-trend offerings, from yellow gold chain link necklaces to enamel pendants.
The company has nearly 120,000 followers on Instagram, posting not only photos of its jewelry but videos of its founder sharing the process behind the pieces.
Followers can trace a piece from sketch phase to finished product, including watching Sanders show them how to style the pieces.
Its L.A. pop-up shop will close Oct. 9 but the brand is planning to do another in New York City in time for the holiday season.
The company has nearly 120,000 followers on Instagram, posting not only photos of its jewelry but videos of its founder sharing the process behind the pieces.
View this post on InstagramA post shared by The Last Line (@thelastlinela) on Aug 5, 2019 at 6:15pm PDT
Followers can trace a piece from sketch phase to finished product, including watching Sanders show them how to style the pieces.
Its L.A. pop-up shop will close Oct. 9 but the brand is planning to do another in New York City in time for the holiday season.
More on Independents
The Latest
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
