MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
IndependentsSep 11, 2019
Online Retailer The Last Line Opens Pop-Up Shop in LA
The jewelry e-tailer’s shop features a piercing station with a gold glitter chair.
The Last Line opened a pop-up shop in Westfield Century City in Los Angeles that will remain open until Oct.9. (Photo courtesy of The Last Line/Teddy Sanders)
Los Angeles—The Last Line opened a pop-up shop Monday, making it the most recent jewelry e-tailer to branch out into brick-and-mortar following James Allen, Blue Nile, Brilliant Earth, and Mejuri.
The Los Angeles-based company opened its shop in its hometown, in the Westfield Century City shopping center.
“We have always done things differently, from our drop model to how we shoot and style the pieces, so having a space where people can see the pieces and try them on in person is super-exciting to me,” founder Shelley Sanders said in an email to National Jeweler Tuesday. “I always want people to experience the brand as we envision it and see the quality and design in person.”
Sanders studied fine arts at Parsons School of Design in New York then headed to San Francisco to train with master jewelers, going onto to work as a designer and creative director for several jewelry brands.
Previously, The Last Line partnered with New York-based retailers Jenni Kayne, Reformation, and WGACA for in-store trunk shows.
With its pop-up shop, the e-tailer wants to “rewrite the rules of mall piercings,” inviting shoppers to take a seat in a gold glitter chair at its piercing station, open all day Thursday to Sunday, and choose from 15 styles of jewelry.
The space is designed to feel like “an extension of your home,” The Last Line said, complete with couches stacked with embroidered pillows and bookshelves organized by color.
“With the pop-up, we’re touching on the nostalgia of discovering jewelry in a mall and completely elevating the experience, so it feels appropriate no matter your age,” Sanders said in her email.
The space will host events as well, including “Babe Bingo,” tequila tastings, and styling sessions with Sanders.
Actress Busy Philipps attended the opening, posting her visit on her Instagram Stories.
Philipps told her nearly 2 million followers that her “rainbow necklace everyone always asks about” was designed by Sanders.
Founded in July 2017, The Last Line’s name hints it wants to be “the last” jewelry line a customer will ever need, selling pieces “without crazy retail markups,” according to its website.
The e-commerce site carries jewelry in a variety of price points, from a simple 14-karat yellow gold stud for $85 up to a 14-karat yellow gold and diamond cocktail ring for $21,065.
Its
“Latest Drop” section showcases its newest on-trend offerings, from yellow gold chain link necklaces to enamel pendants.
The company has nearly 120,000 followers on Instagram, posting not only photos of its jewelry but videos of its founder sharing the process behind the pieces.
Followers can trace a piece from sketch phase to finished product, including watching Sanders show them how to style the pieces.
Its L.A. pop-up shop will close Oct. 9 but the brand is planning to do another in New York City in time for the holiday season.
The company has nearly 120,000 followers on Instagram, posting not only photos of its jewelry but videos of its founder sharing the process behind the pieces.
View this post on InstagramA post shared by The Last Line (@thelastlinela) on Aug 5, 2019 at 6:15pm PDT
Followers can trace a piece from sketch phase to finished product, including watching Sanders show them how to style the pieces.
Its L.A. pop-up shop will close Oct. 9 but the brand is planning to do another in New York City in time for the holiday season.
More on Independents
The Latest
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
