Foundrae also accused the jewelry giant of copying its mood board style of marketing.
4 Safety Tips For Jewelers This Hurricane Season
Jewelers Mutual shares tips on what retailers should put in their emergency kits, how they can protect their showcases, and more.

New York— The U.S. Environmental Protection Agency noted last week that the first of June marked the official beginning of Atlantic hurricane season.
Last year, two major hurricanes hit the United States—Hurricane Florence, which made landfall in September and caused widespread property damage in the Carolinas, and Hurricane Michael, which obliterated entire towns along the Florida Panhandle.
And the devastation caused by Hurricanes Irma and Maria in 2017 left lasting marks, particularly in Puerto Rico and the U.S. Virgin Islands, where recovery efforts continue two years later.
“With hurricane season running June 1-Nov. 30, it’s never too early for jewelers to start planning and preparing,” said Jessica VandenHouten, brand communication manager at Jewelers Mutual Insurance Group.
The insurance company has compiled a Hurricane Preparedness Guide, sharing tips and tricks with jewelers about how to best protect their stores and themselves.
1. Put together an emergency kit, including hard-to-replace, important documents.
A first aid kit is a must-have in an emergency. The same goes for flashlights, extra batteries, a battery-powered radio, and a generator.
The emergency kit should also have copies of important documents jewelers may need for insurance claims, including current income tax records, monthly or quarterly sales tax returns, and sales records, all going back at least two years.
RELATED CONTENT: Lessons Learned from the Fire on Chicago’s Jewelers Row
Jewelers should make note of their physical inventory as well, including items such as showcases, desks, chairs, and computers, and keep a copy in a safe place.
For electronic files, back up the computer system using external storage or a cloud service so that files are accessible even if physical machines are damaged.
2. Reinforce windows and showcases.
Even a Category One hurricane could mean winds up to nearly 100 miles per hour, according to the National Hurricane Service, posing a serious threat to homes and businesses.
Jewelers Mutual suggests retailers reinforce show windows or showcase glass with a plastic or polyester film.
The company notes that the proper application of the film to a window is crucial, so be sure to follow the instructions from the manufacturer.
If remodeling is in the cards, the insurer advises business owners to consider replacing traditional windows with impact-resistant window systems.
3. Keep communication lines open.
Keeping in touch during a natural disaster can be challenging, but it’s even harder if retailers don’t have contact information readily available because all
Have contact information for employees and vendors on hand, especially shipping companies that may need to re-route deliveries.
Keep a customer list with phone numbers and addresses, including a separate list of customers who brought in jewelry for repair or consignment or have jewelry on layaway.
Jewelers Mutual also advises doing some research beforehand to choose a cleaning service or contractor; having their contact information on-hand before they are needed can speed up the process.
4. Don’t forget the basics.
The calm before the storm is rarely calm as jewelers prepare their stores for a storm, but Jewelers Mutual warns retailers not to overlook the most basic precautions.
It’s important for retailers to keep in touch with their employees and note where they are, but only use your cell phone for emergency calls to conserve battery life.
It can be tempting for retailers to check on their stores as soon as possible, but be mindful of road conditions and don’t return until it’s safe to do so.
Once the storm has passed, Jewelers Mutual recommends retailers give their insurance adviser a call.
For more information about hurricane safety, visit the National Weather Service website.
The Latest

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.


These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”





















