EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
IndependentsMay 24, 2019
Jeweler Offers Refunds if the Bucks Win NBA Championship
Robert Haack Diamonds in Milwaukee will reimburse customers up to $5,000 if the city’s team can net the ultimate victory.
Customers who make a purchase at Robert Haack Diamonds in Milwaukee will be eligible for a refund if the Milwaukee Bucks win the NBA championship.
Milwaukee, Wisc.—Sales draw savvy shoppers into stores regularly, but Robert Haack Diamonds in Milwaukee is trying a different type of promotion this spring.
The store has pledged to reimburse customers for purchases up to $5,000 if the Milwaukee Bucks win the NBA Championship next month.
The store has seen an uptick in foot traffic since starting the promotion, President Bret Eulberg told National Jeweler in an interview Wednesday, especially among customers in search of engagement rings.
“[They think], might as well take a chance if it might be free,” he said.
Customers who buy jewelry and pay in full by May 25 are eligible for the promotion.
Under the terms of the promotion, sales tax and a $10 paperwork processing fee will not be refunded, though, as of press time, it looks like Robert Haack customers might not be getting anything back.
The Milwaukee Bucks lost to the Toronto Raptors 105 to 99 in game five of the NBA Finals Thursday night, the team’s third consecutive loss. The best-of-seven series is now 3 to 2 in favor of the Raptors.
“The Bucks could still have two chances to redeem themselves, although the odds are stacked completely against them,” Adam McGee wrote in his game analysis for fan site Behind the Buck Pass.
If the Bucks defeat the Raptors, the team will move onto a more formidable challenge—they will face the Golden State Warriors in the NBA Championship.
“We are super-confident the Bucks are going to win,” said Eulberg, though he conceded the Golden State Warriors, the team that has taken the NBA title the last two years, will be a tough team to beat.
He did note the NBA Championship would take place at the Fiserv Forum arena in Milwaukee, giving the Bucks homefield advantage.
The store held a similar promotion last October, offering to refunds up to $3,000 if the Milwaukee Brewers won the World Series. The team got knocked out of the playoffs by the Los Angeles Dodgers.
If the Bucks can clinch a victory, the store won’t have to empty the registers to refund customers.
Insurance companies offer prize indemnity insurance, meaning stores can pay a premium to an insurance company to cover these prizes. The premium is decided based on the prize value and the odds of winning.
So far, the sales have outweighed what the store spent on insurance, Eulberg said.
Robert Haack Diamonds has offered a slew of other sports-related promotions, including a free
Editors' Picks
Sponsored by
Aaron Rodgers (Green Bay Packers quarterback) jersey with a $250 purchase and bobbleheads depicting the Lakeshore Chinooks, a local collegiate summer baseball league.
Sports-related events have been held to draw fans into the store, including meet-and-greets with stars such as Geronimo Allison, wide receiver for the Green Bay Packers, and pictures with Roscoe Cupid, the team mascot for the Milwaukee Admirals.
Sports-related events have been held to draw fans into the store, including meet-and-greets with stars such as Geronimo Allison, wide receiver for the Green Bay Packers, and pictures with Roscoe Cupid, the team mascot for the Milwaukee Admirals.
More on Independents
The Latest
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
