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For Future Reference Opens a Store
The fine jewelry sales and public relations firm is getting into retail, with a storefront in Hudson, New York.
For Future Reference opened a brick-and-mortar store by the same name in Hudson, New York this week.
Hudson, N.Y.--Fine jewelry sales and public relations firm For Future Reference is now in the retail business.
The emerging brand-centric company opened a store by the same name in Hudson, New York this week. The town is a popular destination for city-dwellers looking to escape the hustle and bustle of New York City for a weekend.
For Future Reference is located on Warren Street, Hudson’s main street of shops, galleries, restaurants and boutique hotels.
The store will sell jewelry from FFR clients like Brent Neale, Retrouvai, Sarah Hendler, Sorrelina and ARK, as well as a selection of other brands, such as Jane Taylor and Anthony Lent. 
The bi-coastal company (Flynn is New York-based while Molofsky resides in Los Angeles) will also debut their own custom scents, “East and “West,” in the form of perfumes and candles.
Flynn, head of FFR sales and part-time Hudson resident, explained of the decision to expand into retail: “Since sales is in my blood, I’ve always wanted to be able to connect on an even closer level with our retail clients, while creating a one-of-a-kind selection of merchandise that will hopefully speak to a fun-loving, fashion-conscious customer.”
Molofsky, head of the public relations side, added, “The shop was born from the idea that we wanted to provide our exceptionally talented jewelry designers an additional point of sale, but we also wanted it to be extremely authentic and offer a different vibe from the retail partners we already work with.
“Our goal is to create another community, like our FFR agency, that connects people, highlights beautiful things, and hopefully brings a fun, offbeat sensibility to a serious world.”
Molofsky told National Jeweler that e-commerce would launch later in the year and focus on store-exclusive items.
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