Foundrae Adds To ‘United in Love’ Collection
The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

United in Love was created to be a visual reminder of love’s lasting bond, said the brand, reimagining the meaning of commitment jewelry beyond engagement rings and wedding bands.
Designer Beth Hutchens strived to celebrate love in all its forms, as she said, “We’re united in the only way that matters—heart to heart.”
The addition to the collection includes eight new pieces ranging from medallions to “Rivière” chains, a “Heart Beat” bead, and a diamond solitaire ring.
“This season, United in Love introduces even more ways to tell your story. Each piece is a symbol of connection and devotion—a modern heirloom that marks the way love transforms us,” said Hutchens.
“Our new Lovestruck Pierced Round Solitaire Ring features a bezel inlaid with tiny beads, a nod to the marks left when one’s heart is struck by Cupid’s arrow—because a heart pierced by love is forever changed.”
The expansion also includes medallions engraved with messages that, Hutchens said, honor lasting bonds, intention, and the infinite forms love can take.
These pieces were designed as symbols of devotion, commitment, and love stories and continue the collection’s “True Love” tenet, which is characterized by motifs of the true love knot, hearts, stars, sparks, and the number seven.
These pieces mark a proposal, lifetime promise, or the celebration of love that has stood the test of time.
The United in Love collection of 18-karat gold and diamond jewelry ranges from $2,300 to $65,000.
The second installment debuted earlier this week and is available in-store and on the Foundrae website.
The Latest

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.


The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.























