Foundrae Adds To ‘United in Love’ Collection
The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

United in Love was created to be a visual reminder of love’s lasting bond, said the brand, reimagining the meaning of commitment jewelry beyond engagement rings and wedding bands.
Designer Beth Hutchens strived to celebrate love in all its forms, as she said, “We’re united in the only way that matters—heart to heart.”
The addition to the collection includes eight new pieces ranging from medallions to “Rivière” chains, a “Heart Beat” bead, and a diamond solitaire ring.
“This season, United in Love introduces even more ways to tell your story. Each piece is a symbol of connection and devotion—a modern heirloom that marks the way love transforms us,” said Hutchens.
“Our new Lovestruck Pierced Round Solitaire Ring features a bezel inlaid with tiny beads, a nod to the marks left when one’s heart is struck by Cupid’s arrow—because a heart pierced by love is forever changed.”
The expansion also includes medallions engraved with messages that, Hutchens said, honor lasting bonds, intention, and the infinite forms love can take.
These pieces were designed as symbols of devotion, commitment, and love stories and continue the collection’s “True Love” tenet, which is characterized by motifs of the true love knot, hearts, stars, sparks, and the number seven.
These pieces mark a proposal, lifetime promise, or the celebration of love that has stood the test of time.
The United in Love collection of 18-karat gold and diamond jewelry ranges from $2,300 to $65,000.
The second installment debuted earlier this week and is available in-store and on the Foundrae website.
The Latest

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”


The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.


























