Birks CEO Jean-Christophe Bédos Steps Down
Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The change, which was effective Friday, comes amid a company repositioning for stability and long-term growth.
Bédos will continue to support the company in an advisory capacity during the leadership transition, and a search for a new president and CEO will take place “in due course,” the company said.
In the meantime, Niccolò Rossi di Montelera will serve as interim CEO, a role he will take on in addition to his current position as executive chairman of the board.
Montelera was elected to Birks’ board of directors in September 2010. He served as vice chairman of the board from June 2015 until January 2017, when he was appointed executive chairman.
Board member Davide Barberis Canonico will serve as the retailer’s interim president and chief operating officer and will assume day-to-day leadership responsibilities.
Canonico has 12 years of service on the board, as well as extensive leadership experience, having held CEO roles at several companies, Birks said.
Montelera thanked Bédos for his leadership and dedication during his tenure.
“Under Jean-Christophe’s leadership, the company developed the Birks product brand, developed partnerships with renowned global brands, and was able to navigate through some difficult times, including the COVID-19 pandemic,” he said.
“A leadership transition is an important step as we refocus the company’s priorities.”
He also acknowledged Bédos’ decision to stay on as an advisor.
“This continuity will help ensure a smooth transition and allow the company to move forward with confidence and clarity,” said Montelera.
“It has been an honor to serve as president and CEO of Birks Group. I would like to thank the Rossi di Montelera family, as well as the board of directors and every employee of the company for their trust and their support over the last 13 years,” Bédos said.
“Leading Birks Group through both successes and challenges has been a deeply meaningful experience. I am proud of the team’s commitment and resilience and what the team has accomplished over the last 13 years, including during some challenging periods. I remain confident in the team’s ability to steer the company toward a stronger future.”
Bédos, who was inducted into National Jeweler’s Retailer Hall of Fame in 2017, held other executive roles before joining Birks.
He spent more than a decade at Cartier and its parent company, Compagnie Financière Richemont SA, before moving to Boucheron International, where he served as president and CEO for seven years.
He said he believes the time is right for a leadership transition at Birks Group.
“While Birks Group has faced important industry challenges and softer-than-expected performance in recent years, the company remains committed to operational discipline, excellent client service, and value creation for its shareholders,” he said.
Canonico said he is honored and grateful for his new role.
“I look forward to working closely with our teams to drive improved performance through a disciplined focus on operational excellence and delivering exceptional value to our clients,” he said.
Founded in 1879, Birks Group is a designer and retailer of fine jewelry, timepieces, and gifts. It operates 17 stores across Canada.
The Latest

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.


The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

Entries for the jewelry design competition will be accepted through March 20.

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.























