MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JATechnologyJun 18, 2025
Alex Brown Named President of Smithee Group
Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
Alex Brown is the new president of The Smithee Group.
Dallas—Digital strategy and brand growth agency The Smithee Group (TSG) has announced that Alex Brown has been promoted to president.
Brown has been with the company for more than eight years and previously held the role of vice president of operations at TSG, according to her LinkedIn.
She has played a pivotal role in shaping the agency’s culture, operational excellence, and client success, the company said, and her promotion reflects both her demonstrated leadership, as well as the agency’s commitment to long-term growth, sustainability, and team development.
As president, Brown will oversee the agency’s operations, team leadership, and client partnerships, while continuing to scale the company’s impact in the digital and brand strategy space, said TSG.
“It’s an honor to step into this role and lead such a talented, values-driven team,” said Brown.
“TSG has always been about more than marketing—it’s about helping brands make meaningful impact. I’m excited to carry that mission forward and continue building on the foundation Ben and the team have laid.”
Related stories will be right here …
Brown has been with the company for more than eight years and previously held the role of vice president of operations at TSG, according to her LinkedIn.
She has played a pivotal role in shaping the agency’s culture, operational excellence, and client success, the company said, and her promotion reflects both her demonstrated leadership, as well as the agency’s commitment to long-term growth, sustainability, and team development.
As president, Brown will oversee the agency’s operations, team leadership, and client partnerships, while continuing to scale the company’s impact in the digital and brand strategy space, said TSG.
“It’s an honor to step into this role and lead such a talented, values-driven team,” said Brown.
“TSG has always been about more than marketing—it’s about helping brands make meaningful impact. I’m excited to carry that mission forward and continue building on the foundation Ben and the team have laid.”
“Alex has been the heartbeat of this agency for years,” said founder Ben Smithee.
“She’s led with excellence, humility, and strength—and this new role simply formalizes what many of our clients and team members already know. She’s the right leader for the next chapter.”
Smithee, the agency’s longtime CEO, will transition into the role of founding partner and strategic advisor. He will remain actively involved in vision, strategy, and key initiatives under his new title.
He will focus on thought leadership, client innovation, and mentoring the agency’s executive team, the company said.
“This is not a departure—it’s a deepening of our structure to allow for greater impact,” Smithee said.
“I’m incredibly proud of what we’ve built and even more excited about where Alex and the team will take it.”
The agency also announced a plan to rebrand.
TSG said the refresh, slated to be revealed later this year, will reflect the agency’s expanded capabilities and bold vision for the future.
Editors' Picks
Sponsored by
More on Technology
The Latest
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
