MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JATechnologyJun 18, 2025
Alex Brown Named President of Smithee Group
Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
Alex Brown is the new president of The Smithee Group.
Dallas—Digital strategy and brand growth agency The Smithee Group (TSG) has announced that Alex Brown has been promoted to president.
Brown has been with the company for more than eight years and previously held the role of vice president of operations at TSG, according to her LinkedIn.
She has played a pivotal role in shaping the agency’s culture, operational excellence, and client success, the company said, and her promotion reflects both her demonstrated leadership, as well as the agency’s commitment to long-term growth, sustainability, and team development.
As president, Brown will oversee the agency’s operations, team leadership, and client partnerships, while continuing to scale the company’s impact in the digital and brand strategy space, said TSG.
“It’s an honor to step into this role and lead such a talented, values-driven team,” said Brown.
“TSG has always been about more than marketing—it’s about helping brands make meaningful impact. I’m excited to carry that mission forward and continue building on the foundation Ben and the team have laid.”
Related stories will be right here …
Brown has been with the company for more than eight years and previously held the role of vice president of operations at TSG, according to her LinkedIn.
She has played a pivotal role in shaping the agency’s culture, operational excellence, and client success, the company said, and her promotion reflects both her demonstrated leadership, as well as the agency’s commitment to long-term growth, sustainability, and team development.
As president, Brown will oversee the agency’s operations, team leadership, and client partnerships, while continuing to scale the company’s impact in the digital and brand strategy space, said TSG.
“It’s an honor to step into this role and lead such a talented, values-driven team,” said Brown.
“TSG has always been about more than marketing—it’s about helping brands make meaningful impact. I’m excited to carry that mission forward and continue building on the foundation Ben and the team have laid.”
“Alex has been the heartbeat of this agency for years,” said founder Ben Smithee.
“She’s led with excellence, humility, and strength—and this new role simply formalizes what many of our clients and team members already know. She’s the right leader for the next chapter.”
Smithee, the agency’s longtime CEO, will transition into the role of founding partner and strategic advisor. He will remain actively involved in vision, strategy, and key initiatives under his new title.
He will focus on thought leadership, client innovation, and mentoring the agency’s executive team, the company said.
“This is not a departure—it’s a deepening of our structure to allow for greater impact,” Smithee said.
“I’m incredibly proud of what we’ve built and even more excited about where Alex and the team will take it.”
The agency also announced a plan to rebrand.
TSG said the refresh, slated to be revealed later this year, will reflect the agency’s expanded capabilities and bold vision for the future.
More on Technology
The Latest
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
