Here Are the 2025 Retailer Hall of Fame Inductees
This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.

They are as follows.
Single-Store Independent
Tom Dixon of Schwanke-Kasten Jewelers
Multi-Store Independent
Kathy Corey of Day’s Jewelers
Multi-Store Independent
Jeffrey Zimmer of Reeds Jewelers
Tom Dixon is president at Schwanke-Kasten Jewelers in Milwaukee, Wisconsin.
The family-owned and operated jewelry and gift store opened in 1899 and was purchased by Dixon’s father in the ‘80s.
Around that time, Dixon graduated from the University of Wisconsin–Madison with a degree in business administration.
After a stint in Chicago to gain buying experience, he returned to Milwaukee to take over as president in 1989.
Over the course of the next three decades, he turned the small shop into a major Midwest watch and jewelry retailer.
In 2000, he purchased a larger building that has been home to Schwanke-Kasten Jewelers ever since.
In 2021, Dixon decided to add a second floor as a lounge area for customers to design custom pieces or sip cocktails while perusing the products—a new-to-Milwaukee offering designed to leave clients with an unforgettable retail experience.
Though his son, Charlie Dixon, is taking on the role of president, Tom is still actively involved in Schwanke-Kasten Jewelers.
Kathy Corey serves on the board of Day’s Jewelers, the Waterville, Maine based retail chain that she and her husband, Jeff Corey, owned and operated for decades before transferring ownership of the business to their employees in 2021.
The company, founded in Portland, Maine, in 1914 by the Davidson family, has been family-owned and operated for more than 110 years.
The Corey family purchased the jeweler in 1988 and began to rebuild the company, eventually expanding the business to eight locations across New England (with another coming soon).
Kathy received the Women’s Jewelry Association Award for Excellence in the “Retail, Fewer Than 15 Stores” category in 2009, and is the current president of Diamonds Do Good.
A former nurse, Kathy also is active in her community, serving as a board member for several organizations in Maine. In 2018, the Mid-Maine Chamber of Commerce awarded her the Distinguished Community Service Award.
Jeffrey Zimmer is president and CEO of Reeds Jewelers.
The family-owned company was founded in 1912 in Niagara Falls, New York.
Today, the Zimmer family operates five stores, four along the thruway between Buffalo, New York, and Syracuse, New York, and one in Duxbury, Massachusetts.
The retailer specializes in curated gemstones and diamonds, prestige brands, and luxury timepieces.
Zimmer joined his family business after graduating from Northeastern University in Boston and completing an in-resident program at the Gemological Institute of America. He has been active in developing relationships with Reeds’ suppliers and the clients in the communities the retailer serves.
He volunteers both his time and resources with numerous charitable initiatives and academic institutions in the Western New York area.
Zimmer is proud to have followed in the footsteps of his grandfather Samuel and his father Arnold, and is elated that his daughter Rachel has chosen the same path.
“From the Midwest to upstate New York to New England, each of this year’s three inductees has a unique perspective on jewelry retailing. They’ve learned how to evolve to meet their customers’ needs, and in doing so, have allowed longstanding family businesses to survive for another generation,” National Jeweler Editor-in-Chief Michelle Graff said.
“We look forward to sharing their stories in the Retailer Hall of Fame issue, which will be out this fall.”
The Latest

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.


Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

























