Adeler Jewelers Celebrates 50 Years
The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The family-owned and operated jeweler was founded in 1975 by Jorge Adeler and his wife Graciela Adeler, who immigrated from Argentina to the United States in 1973.
In 1980, the jeweler opened its flagship store in Great Falls.
At one point, the jeweler operated seven locations across the East Coast but switched gears in 2001 to focus on its flagship, according to its website.

Adeler Jewelers plans to celebrate its milestone anniversary all year long, hosting special events and guest speakers.
It will also debut exclusive designs that honor its five decades of artistry and heritage, said the jeweler.
The company founded the Jorge Adeler brand in 2012, which is available at retailers across the country.
"Often it begins with the gemstones, and then I start sketching. When the client begins to share their vision, and I can help guide them with mine, that's when the magic happens," said Jorge, who serves as the store’s master designer.
Jorge's designs have been worn by a number of celebrities on the red carpets of the Academy Awards and the Grammys, including Oprah, Meryl Streep, and Halle Berry.
In addition to its design capabilities, the retailer said it prides itself on its ethical sourcing practices and community involvement.
Jorge now works alongside his daughters, Wendy and Valentina, and said his business will be in trusted hands in the future.
There are three generations of his family working in the business as his five grandchildren are beginning to learn the trade.
"My family is my legacy. Everything else is just icing on the cake," said Jorge.
The Latest

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.


“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.

It's one of the “Gresham grasshopper” rings English financier Sir Thomas Gresham was known to gift to acquaintances or business associates.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.

As Loudr’s new account manager, Johansen will partner with clients to craft and execute marketing strategies.

Designers were recognized in 12 categories, from platinum to pearls, before the evening ended with a new, retail-focused award.

The rare turquoise and diamond jewel was the top lot at Bonhams’ June jewelry sale.

This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.

The deadline to submit is June 16.

The diamond wholesaler is working with the insurance provider to seamlessly offer personal jewelry insurance to RDI retailers’ clients.

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.

The entrepreneur and “Shark Tank” star will share his top tips for success.

Two existing executives have been given new roles.

Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.