Adeler Jewelers Celebrates 50 Years
The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The family-owned and operated jeweler was founded in 1975 by Jorge Adeler and his wife Graciela Adeler, who immigrated from Argentina to the United States in 1973.
In 1980, the jeweler opened its flagship store in Great Falls.
At one point, the jeweler operated seven locations across the East Coast but switched gears in 2001 to focus on its flagship, according to its website.
Adeler Jewelers plans to celebrate its milestone anniversary all year long, hosting special events and guest speakers.
It will also debut exclusive designs that honor its five decades of artistry and heritage, said the jeweler.
The company founded the Jorge Adeler brand in 2012, which is available at retailers across the country.
"Often it begins with the gemstones, and then I start sketching. When the client begins to share their vision, and I can help guide them with mine, that's when the magic happens," said Jorge, who serves as the store’s master designer.
Jorge's designs have been worn by a number of celebrities on the red carpets of the Academy Awards and the Grammys, including Oprah, Meryl Streep, and Halle Berry.
In addition to its design capabilities, the retailer said it prides itself on its ethical sourcing practices and community involvement.
Jorge now works alongside his daughters, Wendy and Valentina, and said his business will be in trusted hands in the future.
There are three generations of his family working in the business as his five grandchildren are beginning to learn the trade.
"My family is my legacy. Everything else is just icing on the cake," said Jorge.
The Latest

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.


Dallow will lead the International Colored Gemstone Association, effective July 6.

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

The week-long event in Geneva is slated for April 2027.

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja has been appointed to the role.

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.























