IndependentsMay 20, 2025
Luis Morais Opens Flagship, Launches Collection Celebrating 25 YearsIndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 Years
The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Jorge Adeler, seen here with his daughters Wendy and Valentina Adeler, founded Adeler Jewelers alongside his wife Graciela Adeler 50 years ago.
Great Falls, Va.—Adeler Jewelers in Great Falls, Virginia, is celebrating its 50th anniversary.
The family-owned and operated jeweler was founded in 1975 by Jorge Adeler and his wife Graciela Adeler, who immigrated from Argentina to the United States in 1973.
In 1980, the jeweler opened its flagship store in Great Falls.
At one point, the jeweler operated seven locations across the East Coast but switched gears in 2001 to focus on its flagship, according to its website.
Adeler Jewelers plans to celebrate its milestone anniversary all year long, hosting special events and guest speakers.
It will also debut exclusive designs that honor its five decades of artistry and heritage, said the jeweler.
The company founded the Jorge Adeler brand in 2012, which is available at retailers across the country.
"Often it begins with the gemstones, and then I start sketching. When the client begins to share their vision, and I can help guide them with mine, that's when the magic happens," said Jorge, who serves as the store’s master designer.
Jorge's designs have been worn by a number of celebrities on the red carpets of the Academy Awards and the Grammys, including Oprah, Meryl Streep, and Halle Berry.
Related stories will be right here …
The family-owned and operated jeweler was founded in 1975 by Jorge Adeler and his wife Graciela Adeler, who immigrated from Argentina to the United States in 1973.
In 1980, the jeweler opened its flagship store in Great Falls.
At one point, the jeweler operated seven locations across the East Coast but switched gears in 2001 to focus on its flagship, according to its website.
Adeler Jewelers opened its flagship store in Great Falls, Virginia, in 1980.
Adeler Jewelers plans to celebrate its milestone anniversary all year long, hosting special events and guest speakers.
It will also debut exclusive designs that honor its five decades of artistry and heritage, said the jeweler.
The company founded the Jorge Adeler brand in 2012, which is available at retailers across the country.
"Often it begins with the gemstones, and then I start sketching. When the client begins to share their vision, and I can help guide them with mine, that's when the magic happens," said Jorge, who serves as the store’s master designer.
Jorge's designs have been worn by a number of celebrities on the red carpets of the Academy Awards and the Grammys, including Oprah, Meryl Streep, and Halle Berry.
In addition to its design capabilities, the retailer said it prides itself on its ethical sourcing practices and community involvement.
Jorge now works alongside his daughters, Wendy and Valentina, and said his business will be in trusted hands in the future.
There are three generations of his family working in the business as his five grandchildren are beginning to learn the trade.
"My family is my legacy. Everything else is just icing on the cake," said Jorge.
More on Independents
The Latest
Events & AwardsOct 17, 2025
An Edit of Italian Jewels Is Coming to NYCThe new showcase dedicated to Italian jewelry design is set for Oct. 29-30.
TrendsOct 17, 2025
Piece of the Week: Judi Powers Jewelry’s ‘Stella’ EarringsTake a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.
AuctionsOct 16, 2025
Sotheby’s Introduces Custom Jewelry ServiceThe new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsOct 16, 2025
Oscar Heyman’s Holiday Catalog Is Out, and It’s SpectacularThe holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 16, 2025
Foundrae Adds To ‘United in Love’ CollectionThe brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.
IndependentsOct 15, 2025
Retailer Hall of Fame 2025: Kathy CoreyCorey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CrimeOct 15, 2025
Men Receive Lengthy Prison Sentences for 2023 Murder of Colorado JewelerCharles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.
Events & AwardsOct 15, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
Events & AwardsOct 15, 2025
JCK, Luxury to Debut New Watch Section in Vegas Next YearTimepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.
AuctionsOct 15, 2025
Christie's Announces New Jewelry Department LeadershipThe auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom DixonAs chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper FlaggThe parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.
SourcingOct 14, 2025
Pragnell Debuts Kitulo Garnet Jewelry The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.
MajorsOct 10, 2025
Frederick Goldman Names New VP of SalesJewelry industry veteran Alisa Bunger has taken on the role.
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
