CollectionsJan 31, 2025
Piece of the Week: Lalaounis’ Good Luck Charm for 2025CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ Charm
From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.
One can never have enough good luck, which makes this “Ladybird” charm from Jade Trau the perfect accessory.
Ladybirds, also known as ladybugs, are often viewed as bearers of good fortune with the ability to ward off negative energy.
That is why receiving a visit from a ladybug is considered special and designer Jade Trau tends to have them pop up at just the right moments in her life.
“When my dad passed away this summer, they seemed to surround me. They landed on me while I was sitting on the beach. I kept finding the same red one with two spots in my bathroom … or at least I told myself it was the same one,” said Trau, the founder and designer of her eponymous brand.
She said she chose the British English name of the bug in honor of her father, who was born and raised in Liverpool.
“In my grieving, and even now, I’m convinced it was my dad’s spirit surrounding me. I told my sister about it and the next day, she sent me a picture of a ladybird who landed on her while she was lying in bed.”
Ladybugs have become one of Trau’s lucky symbols, so it was necessary for her to include them as one of her eight newly released large-scale charms.
Related stories will be right here …
Ladybirds, also known as ladybugs, are often viewed as bearers of good fortune with the ability to ward off negative energy.
That is why receiving a visit from a ladybug is considered special and designer Jade Trau tends to have them pop up at just the right moments in her life.
“When my dad passed away this summer, they seemed to surround me. They landed on me while I was sitting on the beach. I kept finding the same red one with two spots in my bathroom … or at least I told myself it was the same one,” said Trau, the founder and designer of her eponymous brand.
She said she chose the British English name of the bug in honor of her father, who was born and raised in Liverpool.
“In my grieving, and even now, I’m convinced it was my dad’s spirit surrounding me. I told my sister about it and the next day, she sent me a picture of a ladybird who landed on her while she was lying in bed.”
Ladybugs have become one of Trau’s lucky symbols, so it was necessary for her to include them as one of her eight newly released large-scale charms.
The “Ladybird” charm features an 18-karat yellow gold head and wings that cover a body of pavé-set diamonds totaling 0.97 carats.
Its pavé body is Trau’s “Frankie” design, which debuted at Couture last year, featuring graduating round, pear, and marquise-cut diamonds.
“Ladybird” and the seven other new charms mix contemporary design elements like the “Frankie” with cross-cultural symbols that have provided positivity and good luck to generations, said the brand.
The other charms in the collection include a horseshoe, four-leaf clover, scarab, elephant with tusks up, heart, hamsa, and star, all in 18-karat yellow gold with diamonds.
The “Ladybird” charm retails for $10,100.
It launched to retailers at the Melee show in New York City on Saturday and will be available soon on the Jade Trau website.
More on Collections
The Latest
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Weekly QuizSep 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
