CollectionsJan 31, 2025
Piece of the Week: Lalaounis’ Good Luck Charm for 2025CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ Charm
From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.
One can never have enough good luck, which makes this “Ladybird” charm from Jade Trau the perfect accessory.
Ladybirds, also known as ladybugs, are often viewed as bearers of good fortune with the ability to ward off negative energy.
That is why receiving a visit from a ladybug is considered special and designer Jade Trau tends to have them pop up at just the right moments in her life.
“When my dad passed away this summer, they seemed to surround me. They landed on me while I was sitting on the beach. I kept finding the same red one with two spots in my bathroom … or at least I told myself it was the same one,” said Trau, the founder and designer of her eponymous brand.
She said she chose the British English name of the bug in honor of her father, who was born and raised in Liverpool.
“In my grieving, and even now, I’m convinced it was my dad’s spirit surrounding me. I told my sister about it and the next day, she sent me a picture of a ladybird who landed on her while she was lying in bed.”
Ladybugs have become one of Trau’s lucky symbols, so it was necessary for her to include them as one of her eight newly released large-scale charms.
Related stories will be right here …
Ladybirds, also known as ladybugs, are often viewed as bearers of good fortune with the ability to ward off negative energy.
That is why receiving a visit from a ladybug is considered special and designer Jade Trau tends to have them pop up at just the right moments in her life.
“When my dad passed away this summer, they seemed to surround me. They landed on me while I was sitting on the beach. I kept finding the same red one with two spots in my bathroom … or at least I told myself it was the same one,” said Trau, the founder and designer of her eponymous brand.
She said she chose the British English name of the bug in honor of her father, who was born and raised in Liverpool.
“In my grieving, and even now, I’m convinced it was my dad’s spirit surrounding me. I told my sister about it and the next day, she sent me a picture of a ladybird who landed on her while she was lying in bed.”
Ladybugs have become one of Trau’s lucky symbols, so it was necessary for her to include them as one of her eight newly released large-scale charms.
The “Ladybird” charm features an 18-karat yellow gold head and wings that cover a body of pavé-set diamonds totaling 0.97 carats.
Its pavé body is Trau’s “Frankie” design, which debuted at Couture last year, featuring graduating round, pear, and marquise-cut diamonds.
“Ladybird” and the seven other new charms mix contemporary design elements like the “Frankie” with cross-cultural symbols that have provided positivity and good luck to generations, said the brand.
The other charms in the collection include a horseshoe, four-leaf clover, scarab, elephant with tusks up, heart, hamsa, and star, all in 18-karat yellow gold with diamonds.
The “Ladybird” charm retails for $10,100.
It launched to retailers at the Melee show in New York City on Saturday and will be available soon on the Jade Trau website.
Editors' Picks
Sponsored by
More on Collections
The Latest
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
Weekly QuizMay 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is BackThe partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry SaleLed by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account ExecutiveIn his new role, sales specialist Billy Welshoff will focus on the eastern United States.
WatchesMay 07, 2026
Chrono24 Names New CEOJosé Gaztelu has been promoted to the role, which has been vacant since last year.
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship ProgramIt has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Closer to ApprovalThe retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
