CollectionsJan 31, 2025
Piece of the Week: Lalaounis’ Good Luck Charm for 2025CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ Charm
From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.
One can never have enough good luck, which makes this “Ladybird” charm from Jade Trau the perfect accessory.
Ladybirds, also known as ladybugs, are often viewed as bearers of good fortune with the ability to ward off negative energy.
That is why receiving a visit from a ladybug is considered special and designer Jade Trau tends to have them pop up at just the right moments in her life.
“When my dad passed away this summer, they seemed to surround me. They landed on me while I was sitting on the beach. I kept finding the same red one with two spots in my bathroom … or at least I told myself it was the same one,” said Trau, the founder and designer of her eponymous brand.
She said she chose the British English name of the bug in honor of her father, who was born and raised in Liverpool.
“In my grieving, and even now, I’m convinced it was my dad’s spirit surrounding me. I told my sister about it and the next day, she sent me a picture of a ladybird who landed on her while she was lying in bed.”
Ladybugs have become one of Trau’s lucky symbols, so it was necessary for her to include them as one of her eight newly released large-scale charms.
Related stories will be right here …
Ladybirds, also known as ladybugs, are often viewed as bearers of good fortune with the ability to ward off negative energy.
That is why receiving a visit from a ladybug is considered special and designer Jade Trau tends to have them pop up at just the right moments in her life.
“When my dad passed away this summer, they seemed to surround me. They landed on me while I was sitting on the beach. I kept finding the same red one with two spots in my bathroom … or at least I told myself it was the same one,” said Trau, the founder and designer of her eponymous brand.
She said she chose the British English name of the bug in honor of her father, who was born and raised in Liverpool.
“In my grieving, and even now, I’m convinced it was my dad’s spirit surrounding me. I told my sister about it and the next day, she sent me a picture of a ladybird who landed on her while she was lying in bed.”
Ladybugs have become one of Trau’s lucky symbols, so it was necessary for her to include them as one of her eight newly released large-scale charms.
The “Ladybird” charm features an 18-karat yellow gold head and wings that cover a body of pavé-set diamonds totaling 0.97 carats.
Its pavé body is Trau’s “Frankie” design, which debuted at Couture last year, featuring graduating round, pear, and marquise-cut diamonds.
“Ladybird” and the seven other new charms mix contemporary design elements like the “Frankie” with cross-cultural symbols that have provided positivity and good luck to generations, said the brand.
The other charms in the collection include a horseshoe, four-leaf clover, scarab, elephant with tusks up, heart, hamsa, and star, all in 18-karat yellow gold with diamonds.
The “Ladybird” charm retails for $10,100.
It launched to retailers at the Melee show in New York City on Saturday and will be available soon on the Jade Trau website.
Editors' Picks
Sponsored by
More on Collections
The Latest
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner Collab on Bridal Earrings GiveawayThe jeweler has partnered with Jenner’s 818 Tequila brand to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
