Events & AwardsJan 23, 2025
Plumb Club Announces Speaker Lineup for Symposium ‘25Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York City
The showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Pictured is a selection of rings from Swedish jewelry brand Hargreaves Stockholm, one of several NouvelleBox brands exhibiting at the platform’s showcase next week in New York City.
New York—Virtual jewelry marketplace NouvelleBox is bringing its showroom back to New York for a second year.
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Related stories will be right here …
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Van Gelder Jewellery CEO Noëlle Viguurs-van Gelder said last year’s United States show attracted high-caliber buyers from across the country, including those the brand wouldn’t typically see at the Paris showcase.
“Darren is so gifted at bringing people together,” she added.
Hildrow is also regarded for his keen eye for individuality and newness, said Bella Neyman, independent curator and founder of NYC Jewelry Week.
“I am always intrigued by the designers who are represented at these presentations; all of them are dedicated to lending a new perspective to jewelry either through their background, materials, or technique,” Neyman said.
Last year’s New York event saw the attendance of retailers such as Bergdorf Goodman, Stanley Korshak, Ylang 23, and Twist, as well as several press attendees, according to NouvelleBox.
“Word is getting out about our global offering and reach,” said Hildrow.
“I want the buyer to find something different and for each brand to have their own unique point of view.”
This year’s event will be open from Feb. 2 to 4 from 9:30 a.m. to 6:30 p.m., with Feb. 3 being a dedicated press day hosted by Francesca Simons Consulting.
Press inquiries can be directed to Francesca.Simons@FrancescaSimons.com or 917-319-4621.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
Weekly QuizMay 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry SaleLed by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account ExecutiveIn his new role, sales specialist Billy Welshoff will focus on the eastern United States.
WatchesMay 07, 2026
Chrono24 Names New CEOJosé Gaztelu has been promoted to the role, which has been vacant since last year.
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship ProgramIt has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Closer to ApprovalThe retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
