Events & AwardsJan 23, 2025
Plumb Club Announces Speaker Lineup for Symposium ‘25Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York City
The showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Pictured is a selection of rings from Swedish jewelry brand Hargreaves Stockholm, one of several NouvelleBox brands exhibiting at the platform’s showcase next week in New York City.
New York—Virtual jewelry marketplace NouvelleBox is bringing its showroom back to New York for a second year.
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Related stories will be right here …
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Van Gelder Jewellery CEO Noëlle Viguurs-van Gelder said last year’s United States show attracted high-caliber buyers from across the country, including those the brand wouldn’t typically see at the Paris showcase.
“Darren is so gifted at bringing people together,” she added.
Hildrow is also regarded for his keen eye for individuality and newness, said Bella Neyman, independent curator and founder of NYC Jewelry Week.
“I am always intrigued by the designers who are represented at these presentations; all of them are dedicated to lending a new perspective to jewelry either through their background, materials, or technique,” Neyman said.
Last year’s New York event saw the attendance of retailers such as Bergdorf Goodman, Stanley Korshak, Ylang 23, and Twist, as well as several press attendees, according to NouvelleBox.
“Word is getting out about our global offering and reach,” said Hildrow.
“I want the buyer to find something different and for each brand to have their own unique point of view.”
This year’s event will be open from Feb. 2 to 4 from 9:30 a.m. to 6:30 p.m., with Feb. 3 being a dedicated press day hosted by Francesca Simons Consulting.
Press inquiries can be directed to Francesca.Simons@FrancescaSimons.com or 917-319-4621.
More on Events & Awards
The Latest
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
