Events & AwardsJan 23, 2025
Plumb Club Announces Speaker Lineup for Symposium ‘25Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York City
The showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Pictured is a selection of rings from Swedish jewelry brand Hargreaves Stockholm, one of several NouvelleBox brands exhibiting at the platform’s showcase next week in New York City.
New York—Virtual jewelry marketplace NouvelleBox is bringing its showroom back to New York for a second year.
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Related stories will be right here …
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Van Gelder Jewellery CEO Noëlle Viguurs-van Gelder said last year’s United States show attracted high-caliber buyers from across the country, including those the brand wouldn’t typically see at the Paris showcase.
“Darren is so gifted at bringing people together,” she added.
Hildrow is also regarded for his keen eye for individuality and newness, said Bella Neyman, independent curator and founder of NYC Jewelry Week.
“I am always intrigued by the designers who are represented at these presentations; all of them are dedicated to lending a new perspective to jewelry either through their background, materials, or technique,” Neyman said.
Last year’s New York event saw the attendance of retailers such as Bergdorf Goodman, Stanley Korshak, Ylang 23, and Twist, as well as several press attendees, according to NouvelleBox.
“Word is getting out about our global offering and reach,” said Hildrow.
“I want the buyer to find something different and for each brand to have their own unique point of view.”
This year’s event will be open from Feb. 2 to 4 from 9:30 a.m. to 6:30 p.m., with Feb. 3 being a dedicated press day hosted by Francesca Simons Consulting.
Press inquiries can be directed to Francesca.Simons@FrancescaSimons.com or 917-319-4621.
More on Events & Awards
The Latest
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
