Events & AwardsJan 23, 2025
Plumb Club Announces Speaker Lineup for Symposium ‘25Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York City
The showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Pictured is a selection of rings from Swedish jewelry brand Hargreaves Stockholm, one of several NouvelleBox brands exhibiting at the platform’s showcase next week in New York City.
New York—Virtual jewelry marketplace NouvelleBox is bringing its showroom back to New York for a second year.
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Related stories will be right here …
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Van Gelder Jewellery CEO Noëlle Viguurs-van Gelder said last year’s United States show attracted high-caliber buyers from across the country, including those the brand wouldn’t typically see at the Paris showcase.
“Darren is so gifted at bringing people together,” she added.
Hildrow is also regarded for his keen eye for individuality and newness, said Bella Neyman, independent curator and founder of NYC Jewelry Week.
“I am always intrigued by the designers who are represented at these presentations; all of them are dedicated to lending a new perspective to jewelry either through their background, materials, or technique,” Neyman said.
Last year’s New York event saw the attendance of retailers such as Bergdorf Goodman, Stanley Korshak, Ylang 23, and Twist, as well as several press attendees, according to NouvelleBox.
“Word is getting out about our global offering and reach,” said Hildrow.
“I want the buyer to find something different and for each brand to have their own unique point of view.”
This year’s event will be open from Feb. 2 to 4 from 9:30 a.m. to 6:30 p.m., with Feb. 3 being a dedicated press day hosted by Francesca Simons Consulting.
Press inquiries can be directed to Francesca.Simons@FrancescaSimons.com or 917-319-4621.
More on Events & Awards
The Latest
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
