Events & AwardsJan 23, 2025
Plumb Club Announces Speaker Lineup for Symposium ‘25Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York City
The showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Pictured is a selection of rings from Swedish jewelry brand Hargreaves Stockholm, one of several NouvelleBox brands exhibiting at the platform’s showcase next week in New York City.
New York—Virtual jewelry marketplace NouvelleBox is bringing its showroom back to New York for a second year.
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Related stories will be right here …
The three-day event, slated for Feb. 2 to 4, will take place at Lavan Chelsea at 541 West 25th Street in New York City.
It will feature more than 20 international jewelry brands, with some exhibitors returning from last year’s inaugural event, such as Netherlands-operated Van Gelder Jewellery, and new brands including Mazarin Paris, Kismet by Milka from Turkey, Lebanese bench jeweler Andre Marcha, and London-based brand Roxanne First.
NouvelleBox, a platform designed to connect jewelry brands with the global market, was founded in 2021 by Darren Hildrow, who previously worked as jewelry director for London and New York City showroom Rainbowwave.
The company’s curated showcase also exhibits at Paris Fashion Week.
Organizers of the upcoming Chelsea show said the event is modeled after its Paris showcase. It’s a shorter, smaller-scale exhibition set in an intimate, elevated environment.
Van Gelder Jewellery CEO Noëlle Viguurs-van Gelder said last year’s United States show attracted high-caliber buyers from across the country, including those the brand wouldn’t typically see at the Paris showcase.
“Darren is so gifted at bringing people together,” she added.
Hildrow is also regarded for his keen eye for individuality and newness, said Bella Neyman, independent curator and founder of NYC Jewelry Week.
“I am always intrigued by the designers who are represented at these presentations; all of them are dedicated to lending a new perspective to jewelry either through their background, materials, or technique,” Neyman said.
Last year’s New York event saw the attendance of retailers such as Bergdorf Goodman, Stanley Korshak, Ylang 23, and Twist, as well as several press attendees, according to NouvelleBox.
“Word is getting out about our global offering and reach,” said Hildrow.
“I want the buyer to find something different and for each brand to have their own unique point of view.”
This year’s event will be open from Feb. 2 to 4 from 9:30 a.m. to 6:30 p.m., with Feb. 3 being a dedicated press day hosted by Francesca Simons Consulting.
Press inquiries can be directed to Francesca.Simons@FrancescaSimons.com or 917-319-4621.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
