Independents

Feel-Good Friday: A Passion Turned Passion Project

IndependentsAug 18, 2017

Feel-Good Friday: A Passion Turned Passion Project

Adwar Casting’s Keith Adwar started cycling after being diagnosed with diabetes but has since turned it into an opportunity to raise money to find a cure.

20170818_Adwar-header.jpg
Team Adwar-Newman at a 2014 biking event to raise money for diabetes research

Southampton, N.Y.--It started as a way to stay healthy after a diabetes diagnosis and has turned into an event that raises thousands to find a cure for the disease.

In 2009, just as he was celebrating his 44th birthday, Adwar Casting Chief Financial Officer Keith Adwar was diagnosed with Type II diabetes. His doctor recommended finding a workout routine that would help him keep his blood sugar level down while also taking medication.

Enter two of Adwar’s close friends--David Newman and Steven Garten, cyclists who talked him into taking up their hobby and buying a road bike.

The friends’ shared passion soon led them to the realization that they should ride to help raise money for a good cause; he and his friends first decided to bike around Manhattan to raise money for multiple sclerosis research.

After raising about $6,000 that first year without too much effort, Adwar said, they decided to ride for something a little more personal. In 2011, they switched to raising money for diabetes research, and Team Adwar was born.

Acting as co-chair for the American Diabetes Association’s Tour de Cure Bike ride in Long Island, Adwar, through all teams, helped raise more than $1.2 million dollars between 2011 and 2014.

His team’s name became Team Adwar-Newman when Newman’s son was diagnosed with Type 1 diabetes at the age of 15.

Over the years, Adwar-Newman has grown to include neighbors, customers, family and friends, and has included more than 100 different bikers who have raised some $225,000 for diabetes research.

“Cycling has helped a lot in my fight to stay healthy, and I’m really grateful for it,” Adwar said. “I’m happy to be able to raise money to find a cure through that.”

But Adwar grew unhappy with the way funds were being spent by the ADA, and he left in search of another way to help raise money for the cause.  

He came upon the Diabetes Research Institute at the Miller School of Medicine at the University of Miami. (Adwar and his brother, Gregg, are University of Miami alumni.) The institute’s foundation raises funds that go toward finding a cure for diabetes, with a very small percentage going to administrative costs, Adwar said.


Keith Adwar and David Newman at a diabetes ride
He approached the institute about holding a ride to raise money for them, a first of its kind, in Long Island.

Last year

was the first official Empire Ride for the DRI, raising about $22,000 by riding time.

The second Empire Ride is scheduled to take place next month.

Adwar said he doesn’t have a specific monetary goal in mind for the event this year, as they’re still working on building it and adding riders. Ideally, though, he’d like to have the event be a million-dollar ride within the next four to five years.

And though he says he’s generally hesitant to ask people for money, they have run radio ads and social media posts to garner attention for it and raise funds. The DRI also has created a video for the efforts.

For Adwar, it’s not about his name or the company’s name, it’s about raising the money and also advocating for the healthy lifestyle he has adopted.

“I’ve motivated a lot of people. That’s where I’m proud,” he said.

The 2017 Empire Ride will take place on Sept. 24, offering riders four route options: 25 miles, 50 miles, 70 miles and 100 miles.

Anyone interested in donating or starting their own team can reach out to Adwar at kadwar@adwar.com or visit the Empire Ride’s website.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Screenshot of Taylor Swift's "Elizabeth Taylor" music video
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and Center

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

Neiman Marcus store in Fort Worth, Texas
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This Summer

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

NouvelleBox logo
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer Ballroom

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Buddha Mama Moon Locket
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To Dallas

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

Weekly QuizApr 02, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Pandora distribution facility Canada
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff Concerns

The new facility was also designed to better serve its growing customer base in Canada.

Michelle Yeoh Mikimoto
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

GIA President and CEO Pritesh Patel at GIA Taiwan campus
GradingApr 02, 2026
GIA Debuts New Campus in Taiwan

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

DCA Second Spark Workforce Initiative Graphic
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce Initiative

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

Michael Angelo
MajorsApr 02, 2026
Hoover & Strong Names New National Sales Representative

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Pandora and Foundrae medallion jewelry
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion Designs

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

John Jacob Astor IV's Patek Philippe for Tiffany & Co., Battin & Co. pencil case
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to Auction

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

Stock image of a Shell gas station
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in March

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

Accredited Gemologists Association Logo
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant Applications

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

National Jeweler columnist and Smart Age founder and CEO Emmanuel Raheb
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri Puzzle Collection Campaign Imagery
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ Collection

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

Ashley Longshore in Buddha Mama jewelry
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in Dallas

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Natural Diamond Council world diamond day
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Jillian Wolk, the new CEO of Tracr
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Tom Moses examining the “Motswedi” diamond
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Oscar Heyman Spring Catalog Aquamarine and Diamond Necklace and Platinum Opal, Sapphire, Emerald, Diamond Bracelet
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring Catalog

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Diavik Diamond Mine winter aerial shot
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from Diavik

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

Tanishq Westborough Massachusetts store
MajorsMar 30, 2026
Tanishq Opens First New England Location

The store opening marks the 10th United States location for the India-based jewelry retailer.

Saks Fifth Avenue door sign
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 Stores

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

Itä Yari Whirl Ring Tesoro
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the Story

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Citizen Watch America President Jeffrey Cohen
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th Anniversary

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy