Sourcing

Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology

SourcingJan 09, 2025

Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology

The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.

Diamond Trails Reena Ahluwalia
Reena Ahluwalia’s new project “Diamond Trails” comprises five stories, each with a painting depicting the spirit of the narrative. Proceeds from the sales will benefit charities.
Mumbai, India—Jewelry designer and artist Reena Ahluwalia has announced the launch of her new project, “Diamond Trails.”

It is an anthology of visual art and written stories centered around natural diamonds and journeys.

The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.

It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective. 

Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.

Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”

Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging. 

The five works are for sale, with proceeds supporting charities.  

 Related stories will be right here … 

The project took more than a year to complete, with the paintings alone requiring 1,000 hours. 

Ahluwalia said that every year, she makes time to create art that supports charities, but she was looking to do something more meaningful and enduring for the industry.  

“By co-creating and highlighting the incredible people of our industry whose work should be celebrated, I founded the project to inspire our industry to embrace new ways to contribute to the greater good,” she said. 

Ahluwalia said she sourced her collaborators from the industry’s pool of journalistic talent. 

“I sought contributors who have proven their mettle through years of exceptional work, making immense contributions to our industry,” she said.  

“They are not only respected but also have an ability to dig deep and understand the nuances of the diamond industry. Most importantly, they demonstrated the generosity of spirit and a willingness to always extend themselves in support of our industry. These are the traits that define the Diamond Trails Collective." 

For Mobley, the jewelry and watch editor of Only Natural Diamonds, and Soltani, the former editor-in- chief at Rapaport, it was the first time they had the “challenge” of writing fiction. 

Krawitz also said participating in the project pushed his creative boundaries. 

“We constantly speak about the compelling story that diamonds can tell; their journey below and above ground, the lives they touch, and the joy they bring. That typically translates to a marketing script. What an exciting prospect this was then to tell the diamond story in such an innovative way,” Krawitz said.  

The stories “illuminate the multifaceted journey of life,” said Ahluwalia, and each reflects a new angle of existence, much like diamonds themselves.  

“The Diamond Trail initiative celebrates the unity of art, storytelling, and philanthropy of natural diamonds in a unique way,” said Vipul Shah, GJEPC chairman.  

“The council is proud to support Reena Ahluwalia’s ‘Diamond Trails’ project, which highlights the timeless beauty of natural diamonds while supporting charitable causes. This initiative reflects our ongoing commitment to collaboration and creating positive change within the gem and jewelry industry.”   
 

The Latest

Brilliant Earth Jolie Mosaics engagement ring
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales Rise

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

Jewellers for Hope charity event
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of Fundraising

The organization has raised more than $1.3 million for charity since its inception.

Rahaminov Diamonds Emerald-Cut Diamond Bezel Bangle
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel Bangle

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Black and white photo of Tony Bennett near a microphone
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony Bennett

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

Weekly QuizAug 08, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Sapphire page in Chatham’s “Ultimate Lab-Grown Catalog”
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown Gemstones

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

Rembrandt Blue Jay, Hummingbird, Cardinal Bird Charms
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird Charms

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Shipping containers on a ship
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says

An additional 25 percent tariff has been added to the previously announced 25 percent.

Claire’s storefront
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy Again

The jewelry and accessories retailer plans to close 18 stores as part of the proceedings.

Smith & Son Jewelers storefront Springfield Massachusetts
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

Zahn-Z Beluga Spout Grey Spinel Ring and Beluga Spout Mandarin Garnet Ring
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ Collection

Designer Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.

Paola De Luca presenting Trendbook 2026+ at Vicenzaoro
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Omar Roy mugshot
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami Jeweler

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Mignon Faget Beyond Katrina Pendant and Beyond Katrina Pin
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane Katrina

The New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.

National Jeweler columnist Lilian Raji
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of Coverage

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Jewelers of America Logo
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship Winners

The organization has awarded a total of $42,000 through its scholarship programs this year.

2026 Gem Awards logo
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging Designers

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

Marlo Laz peridot and diamond Alexandra earrings
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright Baubles

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Surveillance image of Watch King robbery suspect
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in Queens

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities Manager

Xavier Dibbrell brings more than a decade of experience to the role.

Signet Jewelers logo
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet Jewelers

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

Mike Alexander
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

Hernsdorf Tears of Aphrodite Necklace
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ Necklace

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy