SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology
The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
Reena Ahluwalia’s new project “Diamond Trails” comprises five stories, each with a painting depicting the spirit of the narrative. Proceeds from the sales will benefit charities.
Mumbai, India—Jewelry designer and artist Reena Ahluwalia has announced the launch of her new project, “Diamond Trails.”
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
Related stories will be right here …
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
The project took more than a year to complete, with the paintings alone requiring 1,000 hours.
Ahluwalia said that every year, she makes time to create art that supports charities, but she was looking to do something more meaningful and enduring for the industry.
“By co-creating and highlighting the incredible people of our industry whose work should be celebrated, I founded the project to inspire our industry to embrace new ways to contribute to the greater good,” she said.
Ahluwalia said she sourced her collaborators from the industry’s pool of journalistic talent.
“I sought contributors who have proven their mettle through years of exceptional work, making immense contributions to our industry,” she said.
“They are not only respected but also have an ability to dig deep and understand the nuances of the diamond industry. Most importantly, they demonstrated the generosity of spirit and a willingness to always extend themselves in support of our industry. These are the traits that define the Diamond Trails Collective."
For Mobley, the jewelry and watch editor of Only Natural Diamonds, and Soltani, the former editor-in- chief at Rapaport, it was the first time they had the “challenge” of writing fiction.
Krawitz also said participating in the project pushed his creative boundaries.
“We constantly speak about the compelling story that diamonds can tell; their journey below and above ground, the lives they touch, and the joy they bring. That typically translates to a marketing script. What an exciting prospect this was then to tell the diamond story in such an innovative way,” Krawitz said.
The stories “illuminate the multifaceted journey of life,” said Ahluwalia, and each reflects a new angle of existence, much like diamonds themselves.
“The Diamond Trail initiative celebrates the unity of art, storytelling, and philanthropy of natural diamonds in a unique way,” said Vipul Shah, GJEPC chairman.
“The council is proud to support Reena Ahluwalia’s ‘Diamond Trails’ project, which highlights the timeless beauty of natural diamonds while supporting charitable causes. This initiative reflects our ongoing commitment to collaboration and creating positive change within the gem and jewelry industry.”
Editors' Picks
Sponsored by
More on Sourcing
The Latest
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
