SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology
The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
Reena Ahluwalia’s new project “Diamond Trails” comprises five stories, each with a painting depicting the spirit of the narrative. Proceeds from the sales will benefit charities.
Mumbai, India—Jewelry designer and artist Reena Ahluwalia has announced the launch of her new project, “Diamond Trails.”
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
Related stories will be right here …
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
The project took more than a year to complete, with the paintings alone requiring 1,000 hours.
Ahluwalia said that every year, she makes time to create art that supports charities, but she was looking to do something more meaningful and enduring for the industry.
“By co-creating and highlighting the incredible people of our industry whose work should be celebrated, I founded the project to inspire our industry to embrace new ways to contribute to the greater good,” she said.
Ahluwalia said she sourced her collaborators from the industry’s pool of journalistic talent.
“I sought contributors who have proven their mettle through years of exceptional work, making immense contributions to our industry,” she said.
“They are not only respected but also have an ability to dig deep and understand the nuances of the diamond industry. Most importantly, they demonstrated the generosity of spirit and a willingness to always extend themselves in support of our industry. These are the traits that define the Diamond Trails Collective."
For Mobley, the jewelry and watch editor of Only Natural Diamonds, and Soltani, the former editor-in- chief at Rapaport, it was the first time they had the “challenge” of writing fiction.
Krawitz also said participating in the project pushed his creative boundaries.
“We constantly speak about the compelling story that diamonds can tell; their journey below and above ground, the lives they touch, and the joy they bring. That typically translates to a marketing script. What an exciting prospect this was then to tell the diamond story in such an innovative way,” Krawitz said.
The stories “illuminate the multifaceted journey of life,” said Ahluwalia, and each reflects a new angle of existence, much like diamonds themselves.
“The Diamond Trail initiative celebrates the unity of art, storytelling, and philanthropy of natural diamonds in a unique way,” said Vipul Shah, GJEPC chairman.
“The council is proud to support Reena Ahluwalia’s ‘Diamond Trails’ project, which highlights the timeless beauty of natural diamonds while supporting charitable causes. This initiative reflects our ongoing commitment to collaboration and creating positive change within the gem and jewelry industry.”
Editors' Picks
Sponsored by
More on Sourcing
The Latest
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
