SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology
The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
Reena Ahluwalia’s new project “Diamond Trails” comprises five stories, each with a painting depicting the spirit of the narrative. Proceeds from the sales will benefit charities.
Mumbai, India—Jewelry designer and artist Reena Ahluwalia has announced the launch of her new project, “Diamond Trails.”
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
Related stories will be right here …
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
The project took more than a year to complete, with the paintings alone requiring 1,000 hours.
Ahluwalia said that every year, she makes time to create art that supports charities, but she was looking to do something more meaningful and enduring for the industry.
“By co-creating and highlighting the incredible people of our industry whose work should be celebrated, I founded the project to inspire our industry to embrace new ways to contribute to the greater good,” she said.
Ahluwalia said she sourced her collaborators from the industry’s pool of journalistic talent.
“I sought contributors who have proven their mettle through years of exceptional work, making immense contributions to our industry,” she said.
“They are not only respected but also have an ability to dig deep and understand the nuances of the diamond industry. Most importantly, they demonstrated the generosity of spirit and a willingness to always extend themselves in support of our industry. These are the traits that define the Diamond Trails Collective."
For Mobley, the jewelry and watch editor of Only Natural Diamonds, and Soltani, the former editor-in- chief at Rapaport, it was the first time they had the “challenge” of writing fiction.
Krawitz also said participating in the project pushed his creative boundaries.
“We constantly speak about the compelling story that diamonds can tell; their journey below and above ground, the lives they touch, and the joy they bring. That typically translates to a marketing script. What an exciting prospect this was then to tell the diamond story in such an innovative way,” Krawitz said.
The stories “illuminate the multifaceted journey of life,” said Ahluwalia, and each reflects a new angle of existence, much like diamonds themselves.
“The Diamond Trail initiative celebrates the unity of art, storytelling, and philanthropy of natural diamonds in a unique way,” said Vipul Shah, GJEPC chairman.
“The council is proud to support Reena Ahluwalia’s ‘Diamond Trails’ project, which highlights the timeless beauty of natural diamonds while supporting charitable causes. This initiative reflects our ongoing commitment to collaboration and creating positive change within the gem and jewelry industry.”
Editors' Picks
Sponsored by
More on Sourcing
The Latest
SurveysApr 03, 2025
2025 Retail Sales to Grow More Slowly Amid ‘Uncertainty,’ Says NRFThe National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.
TrendsApr 03, 2025
Tallulah Willis Imbues Antique Engagement Ring With MagicThe 4-carat, old mine brilliant-cut diamond engagement ring was co-designed by Willis and New York City-based brand Karina Noel.
CollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in MilanThe multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Policies & IssuesApr 03, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
Weekly QuizApr 03, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooThe pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
MajorsApr 02, 2025
Neiman Marcus’ Dallas Flagship Will Remain Open, For NowParent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
