SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology
The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
Reena Ahluwalia’s new project “Diamond Trails” comprises five stories, each with a painting depicting the spirit of the narrative. Proceeds from the sales will benefit charities.
Mumbai, India—Jewelry designer and artist Reena Ahluwalia has announced the launch of her new project, “Diamond Trails.”
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
Related stories will be right here …
It is an anthology of visual art and written stories centered around natural diamonds and journeys.
The project was launched by India’s Gem and Jewellery Export Promotion Council (GJEPC) and was on exhibition at the 2025 IIJS Signature Show, which took place Jan. 4-8 in Mumbai, India.
It features five fictional stories authored by Ahluwalia and industry journalists Avi Krawitz, Shanoo Bijlani, Grant Mobley, and Sonia Esther Soltani, together known as The International Diamond Trails Collective.
Each story is accompanied by one of Ahluwalia’s paintings depicting the essence of the narrative, and the works can be seen here.
Ahluwalia said “Diamond Trails” celebrates the unity of diverse perspectives, and it seeks to “ignite imagination and foster a deeper appreciation for the true value, beauty, and symbolism of diamonds that goes way beyond their appearance or price, in tune with today’s cultural shift.”
Her aim with the project, she said, is to inspire co-creation while also highlighting the need for and importance of individual and collective impact within the industry through “new age” messaging.
The five works are for sale, with proceeds supporting charities.
The project took more than a year to complete, with the paintings alone requiring 1,000 hours.
Ahluwalia said that every year, she makes time to create art that supports charities, but she was looking to do something more meaningful and enduring for the industry.
“By co-creating and highlighting the incredible people of our industry whose work should be celebrated, I founded the project to inspire our industry to embrace new ways to contribute to the greater good,” she said.
Ahluwalia said she sourced her collaborators from the industry’s pool of journalistic talent.
“I sought contributors who have proven their mettle through years of exceptional work, making immense contributions to our industry,” she said.
“They are not only respected but also have an ability to dig deep and understand the nuances of the diamond industry. Most importantly, they demonstrated the generosity of spirit and a willingness to always extend themselves in support of our industry. These are the traits that define the Diamond Trails Collective."
For Mobley, the jewelry and watch editor of Only Natural Diamonds, and Soltani, the former editor-in- chief at Rapaport, it was the first time they had the “challenge” of writing fiction.
Krawitz also said participating in the project pushed his creative boundaries.
“We constantly speak about the compelling story that diamonds can tell; their journey below and above ground, the lives they touch, and the joy they bring. That typically translates to a marketing script. What an exciting prospect this was then to tell the diamond story in such an innovative way,” Krawitz said.
The stories “illuminate the multifaceted journey of life,” said Ahluwalia, and each reflects a new angle of existence, much like diamonds themselves.
“The Diamond Trail initiative celebrates the unity of art, storytelling, and philanthropy of natural diamonds in a unique way,” said Vipul Shah, GJEPC chairman.
“The council is proud to support Reena Ahluwalia’s ‘Diamond Trails’ project, which highlights the timeless beauty of natural diamonds while supporting charitable causes. This initiative reflects our ongoing commitment to collaboration and creating positive change within the gem and jewelry industry.”
More on Sourcing
The Latest
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sThe private equity firm has a plan to revive the mall staple.
MajorsSep 23, 2025
Mattioli Names Kering Exec as New CEOClaudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers LineThe new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.
Weekly QuizSep 19, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' ZooThe “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name Founded in 2004, the organization is now called the Community for Ethical Jewelry.
EditorsSep 19, 2025
These Female Athletes Had the Best Jewelry of the SummerFrom Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap HoopsThe trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram ReelsFour social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge AwardsSponsored by American Gem Trade Association
SurveysSep 18, 2025
Deloitte Thinks the Holidays Will Be Merry, PwC Isn’t So Sure In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.
MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandThe jewelry giant will relocate its existing facility to a larger space in Anne Arundel.
CollectionsSep 18, 2025
Ashley Zhang Launches Garçon New YorkThe designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
SourcingSep 18, 2025
SSEF Opens Applications for 2 Gemology Education Scholarships The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.
TechnologySep 18, 2025
Hill & Co. Launches AI Strategy ProgramThe 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
TrendsSep 17, 2025
Silvia Furmanovich’s Book Tells the ‘Journey of a Jeweler’The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.
WatchesSep 17, 2025
Bob’s Watches Acquires Vintage Rolex Won on ‘The Price is Right’ The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.
TechnologySep 17, 2025
Jewelers Mutual Launches Shipping Solution App for Shopify The new integration allows users to manage shipments directly from the Shopify dashboard.
EditorsSep 16, 2025
Out & About: 7 Great Quotes From Converge in CarlsbadAt Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.
CrimeSep 16, 2025
2 Robbery Suspects Killed in California Pawn Shop ShootoutSix people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.
CollectionsSep 16, 2025
Chopard Adds New Designs to Its ‘Ice Cube’ Capsule CollectionThe jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.
SourcingSep 16, 2025
Natural Diamond Council Launches Retailer Accreditation ProgramBen Bridge Jeweler and Lux Bond & Green were a part of the pilot program.
EditorsSep 15, 2025
Skipping the Necklace, Embracing Snakes: The Best Jewelry From the 2025 Emmy AwardsAssociate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.
