FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored Gems
Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
Brought to You By the American Gem Trade Association (AGTA)
Those who look to the jewelry world’s editorial and social media landscape as indicators of trends may recognize that both have gotten a lot more colorful. Colored gemstones have been a niche fan favorite in the U.S.’s longstanding diamond-loving landscape, but their prominence, influence, and reach are now snowballing.
Recent changes in the diamond market have made many shoppers aware of more colorful options—Big Three and beyond—for their jewelry. Research from the most recent Jewelry & Engagement Study from The Knot reveal that gemstones are growing in popularity as center stone choices. Plus, anecdotal research from industry sources over the past year confirm this growing momentum for color. To learn how you can capitalize on this burgeoning love of colored gemstones, heed this trio of tips.
Suggest Color in Engagement Rings. If you’ve been reticent to suggest anything but a diamond in an engagement ring, this is your sign to do an about-face now in sales—suggest color! Die-hard fans and proponents of colored gems have been a small but vocal segment, lobbying for years for a higher profile for the colored gemstone category. It’s taken some recent instability in the diamond market to fuel the popularity of colored gemstones in engagement rings, but it’s an idea whose time has finally arrived. Dealers reveal that Montana-origin and teal-color sapphires are among the most desirable alternatives to diamonds as center stones, followed by a literal rainbow of other pretty gems—from ruby to emerald to spinel and rare tourmalines.
Promote Color on Social Media. Jewelry experts and influencers alike have weighed in with many a post promoting colored stones, and the likes are multiplying. Color excites, fascinates, is deeply personal, and is a powerful driver of emotions that captivates viewers on social media. Colored gemstones are often compared to candy with good reason—their colors are joyful, playful, and look good enough to nosh on! This appeal is instant and perhaps the best sales tool because the images do the talking and market themselves. No need for hard sales tactics when it comes to color.
Source Color at the 2025 AGTA GemFair Tucson Show. If you’re ready to take the plunge into the deep and varied pool of colored gemstones, your timing couldn’t be better. Industry is on the eve of the most important colored gemstone show in the world—the 2025 AGTA GemFair Tucson, taking place at the Tucson Convention Center Feb. 3–9, 2025. This year marks the 43rd fair organized by the American Gem Trade Association or AGTA, the jewelry industry’s premier sourcing event where hundreds of gem dealers, designers, and other AGTA members exhibit and display the highest quality loose gemstones and finished jewelry. These goods are sourced and manufactured by firms that adhere to the most stringent Code of Ethics of any industry organization, where every gem is sourced by way of transparent and ethical business practices and every person in the pipeline has been vetted and fairly compensated.
Never been to the AGTA GemFair Tucson? Then this is the year you should not miss! Colored gemstones are taking market share away from diamonds and you need to have a stock of loose gems to offer shoppers in the market for colorful engagement ring options. AGTA GemFair Tucson is the best place to source any cut, size, and color of gem, with the peace of mind provided by suppliers who uphold AGTA’s rigorous standards for transparency and ethics.
Learn more and sign up to attend at https://agta.org/agta-gem-fair-tucson/.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
