Events & Awards

3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Brought to you by

3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Top Image.png

Brought to You By the American Gem Trade Association (AGTA)

 
Those who look to the jewelry world’s editorial and social media landscape as indicators of trends may recognize that both have gotten a lot more colorful. Colored gemstones have been a niche fan favorite in the U.S.’s longstanding diamond-loving landscape, but their prominence, influence, and reach are now snowballing. 
Recent changes in the diamond market have made many shoppers aware of more colorful options—Big Three and beyond—for their jewelry. Research from the most recent Jewelry & Engagement Study from The Knot reveal that gemstones are growing in popularity as center stone choices. Plus, anecdotal research from industry sources over the past year confirm this growing momentum for color. To learn how you can capitalize on this burgeoning love of colored gemstones, heed this trio of tips.

100_Natural_3543_3.04ct_Oval_Alexandrite_w.png

Suggest Color in Engagement Rings. If you’ve been reticent to suggest anything but a diamond in an engagement ring, this is your sign to do an about-face now in sales—suggest color! Die-hard fans and proponents of colored gems have been a small but vocal segment, lobbying for years for a higher profile for the colored gemstone category. It’s taken some recent instability in the diamond market to fuel the popularity of colored gemstones in engagement rings, but it’s an idea whose time has finally arrived. Dealers reveal that Montana-origin and teal-color sapphires are among the most desirable alternatives to diamonds as center stones, followed by a literal rainbow of other pretty gems—from ruby to emerald to spinel and rare tourmalines.
 
The Unconventional_Lapidaris_indonesian_Amber_w.png

Promote Color on Social Media. Jewelry experts and influencers alike have weighed in with many a post promoting colored stones, and the likes are multiplying. Color excites, fascinates, is deeply personal, and is a powerful driver of emotions that captivates viewers on social media. Colored gemstones are often compared to candy with good reason—their colors are joyful, playful, and look good enough to nosh on! This appeal is instant and perhaps the best sales tool because the images do the talking and market themselves. No need for hard sales tactics when it comes to color. 

TucsonShowDesignerSection.png

Source Color at the 2025 AGTA GemFair Tucson Show. If you’re ready to take the plunge into the deep and varied pool of colored gemstones, your timing couldn’t be better. Industry is on the eve of the most important colored gemstone show in the world—the 2025 AGTA GemFair Tucson, taking place at the Tucson Convention Center Feb. 3–9, 2025. This year marks the 43rd fair organized by the American Gem Trade Association or AGTA, the jewelry industry’s premier sourcing event where hundreds of gem dealers, designers, and other AGTA members exhibit and display the highest quality loose gemstones and finished jewelry. These goods are sourced and manufactured by firms that adhere to the most stringent Code of Ethics of any industry organization, where every gem is sourced by way of transparent and ethical business practices and every person in the pipeline has been vetted and fairly compensated.
 
Never been to the AGTA GemFair Tucson? Then this is the year you should not miss! Colored gemstones are taking market share away from diamonds and you need to have a stock of loose gems to offer shoppers in the market for colorful engagement ring options. AGTA GemFair Tucson is the best place to source any cut, size, and color of gem, with the peace of mind provided by suppliers who uphold AGTA’s rigorous standards for transparency and ethics.
 
Learn more and sign up to attend at https://agta.org/agta-gem-fair-tucson/

The Latest

Dukachi Easter Bread Pendant
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ Pendant

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

Bremer Jewelry
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated Store

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

Tiffany & Co. Strong Like Mom campaign
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day Campaign

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

gia-topimage 0325.jpg
Brought to you by
A Brilliant Future Is Here

Get online education from GIA experts.

Athena Calderone x John Hardy Collection
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired Collection

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

Weekly QuizApr 18, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Movado Connect 2.0 watches
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs Impact

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

Natural Diamond Council Diamond Learning Center Graphic
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

bench jeweler 1872x1052.png
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They Deserve

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

Jewelers of America logo
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from Members

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

Technology Therapy Group logo
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry Retailers

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

Catbird Chicago
IndependentsApr 16, 2025
Catbird Expands to Chicago

The opening marks the jewelry retailer’s first location in the Midwest.

Foundrae United in Love Campaign
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through Love

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert and Rose-Marie Goodman outside Robert Goodman Jewelers
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-Up

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

Womens Jewelry Association WJA logo
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter President

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Stock image of shipping containers
EditorsApr 15, 2025
Tariffs: What We Know Right Now

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing Diamonds

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The Golconda Blue
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to Auction

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

Bulgari Eden the Garden of Wonders ad
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 Percent

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

Screenshot from new Jon Hamm series on Apple TV+, Your Friends and Neighbors
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

Kalpesh Jhaveri
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 Board

The organization has reelected Kalpesh Jhaveri as president.

Two Movado Connect 2.0 watches
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

Sauer Balance Earrings in Ma Campaign
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ Collection

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.

Mari Lous Fine Jewelry
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 Years

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA logo
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick In

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

Van Cleef & Arpels Pearl and Diamond Earrings Similar to Princess Grace’s Wedding Earrings
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding Earrings

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

My Next Question webinar graphic
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AI

Two experts share how artificial intelligence tools can help retailers run a more efficient business.

Kentaro Nishimura
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. Division

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy