MajorsDec 24, 2024
Boucheron Bets on Las VegasMajorsJan 06, 2025
PDPaola Opens First U.S. Store
The Barcelona-based brand’s flagship boutique is located in New York City’s West Village neighborhood.
Barcelona-based jewelry retailer PDPaola has opened its first store in the U.S., located in New York City.
New York—PDPaola has opened its first store in the U.S. as it looks to establish and expand its U.S. footprint.
The Barcelona-based jewelry retailer opened its U.S. flagship location in New York City’s West Village neighborhood on Dec. 12.
Located at 346 Bleecker Street, the nearly 1,700-square-foot space has an intimate and modern vibe, said PDPaola, blending earthy tones and natural elements.
Shoppers can browse the brand’s signature fashion jewelry collections, including “The Icons,” as well as its fine jewelry line, crafted in 18-karat gold and set with lab-grown diamonds.
SEE: Take a Look Inside PDPaola’s New York Flagship Store
The Barcelona-based jewelry retailer opened its U.S. flagship location in New York City’s West Village neighborhood on Dec. 12.
Located at 346 Bleecker Street, the nearly 1,700-square-foot space has an intimate and modern vibe, said PDPaola, blending earthy tones and natural elements.
Shoppers can browse the brand’s signature fashion jewelry collections, including “The Icons,” as well as its fine jewelry line, crafted in 18-karat gold and set with lab-grown diamonds.
SEE: Take a Look Inside PDPaola’s New York Flagship Store
PDPaola opened its first store in the U.S. It’s located on Bleecker Street in New York City.
The Barcelona-based brand offers both fashion and fine jewelry.
The store’s design blends earthy tones and natural elements, said the company.
PDPaola said it plans to open new points of sale in the U.S. throughout 2025.
“This location will strengthen PDPaola’s international narrative, forging a closer connection between our brand identity and the U.S. market,” said Humbert Sasplugas, co-founder and CEO of PDPaola.
PDPaola recently named Jason McNary as CEO for its U.S. operations as it develops its international expansion strategy.
“This opening is not only PDPaola’s debut in the United States, but also the beginning of an ambitious chapter in its global expansion, moving beyond digital commerce into a tangible, exclusive presence,” said the company.
PDPaola operates 26 other stores, as per its website, in several countries, including Spain, the U.K., Saudi Arabia, China, Italy, Greece, Mexico, Ecuador, and Peru, as well as other points of sale worldwide.
While having a brick-and-mortar store in the U.S. is new for the company, it previously partnered with Zales, debuting an exclusive U.S. in-store offering in November 2022 at select locations.
The company also said it has established a strong online presence in the U.S. and has launched in Nordstrom and Bloomingdale’s.
“Entering the U.S. represents a significant step in our brand’s international strategy, since the American market undoubtedly leads the global demand for fashion and luxury. For PDPaola, it is one of the markets where we see strong growth potential in the medium to long term,” said Sasplugas.
Siblings Humbert and Paola Sasplugas founded the brand in Barcelona in 2015.
PDPaola said it would continue its expansion both digitally and physically in the U.S. with plans to open new points of sale throughout 2025.
Editors' Picks
Sponsored by
More on Majors
The Latest
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 MonthsThe company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care ProgramThe nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
