MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
IndependentsAug 10, 2017
5 Business Books to Round Out Your Summer Reading List
Improving the customer experience through the employee experience, the art of storytelling and a $20 marketing plan are among our latest recommendations.
National Jeweler’s list of book recommendations for the remainder of the summer include improving the customer experience through the employee experience and how to master the art of storytelling.
New York--From the “secret sauce” of creating a strong message to the importance of the employee experience in creating a good customer experience, National Jeweler’s latest reading recommendations were made for business owners.
Our editors browsed a few lists of new releases to find five books to round out the summer reading lists of bosses, managers and employees.
Read a good book lately that you want to share with others? Please let us know in the comments section.
Lance Gibbs
There’s been plenty of conversation about the importance of the in-store customer experience today, but in this newly released book, Gibbs argues first the focus has to be on the employee experience or the customer experience will suffer. It takes a look at the issues that can negatively affect a company’s efficiency and profits, and offers solutions to help give employees what they need to do their best work. It’s 135 pages long.
Esther K. Choy
People might forget facts, but they never forget a story. In this July release, the author helps the reader mine their experiences for narratives that can convey who they are, what they want to achieve and why others should care. The book also helps readers develop the skills to share anecdotes in a way that will link them to professional goals and capture attention, engage the audience and inspire action or a change of mind. It is 256 pages long.
Rod Worley
Worley is the president of Four Grainer, a business consulting firm that works exclusively with the jewelry industry. In his new book, he lays out the company’s “Actively Involved Marketing” program, one that is designed to drive traffic to brick-and-mortar stores, compel former and current clients to revisit and more, all for less than $20 to set up and minimal cost to maintain. It’s 158 pages.
Harry Mills
For a message to grab consumers in today’s loud, digital world, it has to pass the “SAUCE” test, Mills says: simple, appealing, unexpected, credible and emotional.
This book will show exactly how to transform a message into something compelling using a 15-question SAUCE test to measure impact. It’s 192 pages.
“Exactly What to Say: The Magic Words for Influence and Impact”
Phil M. Jones
A customer’s decision of choosing you over a competitor often comes down to the ability to know exactly what to say, when to say it and how to make it count.
In this new book, Jones, who has trained millions of people on the art of spoken communication, gives readers the exact tactics they need to get more customers to choose them. It is 148 pages long.
Phil M. Jones
A customer’s decision of choosing you over a competitor often comes down to the ability to know exactly what to say, when to say it and how to make it count.
In this new book, Jones, who has trained millions of people on the art of spoken communication, gives readers the exact tactics they need to get more customers to choose them. It is 148 pages long.
More on Independents
The Latest
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready BroochDesigner Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to AuctionThe turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.
