CollectionsNov 12, 2024
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Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ Designs
The latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
Marie Lichtenberg’s (left) six-piece collection features an evil eye and sunburst motif with flecks of glitter or swirls of mother-of-pearl resin across three different sizes set in 24-karat gold-plated brass on a ball chain (prices start at $380).
Paris—Marie Lichtenberg released its latest “Raiz’in” collection yesterday.
The brand created the collection in 2023 in response to counterfeiters selling cheap copies of its "Locket" design.
“Raiz’in” offers authentic versions of the necklace made with materials that allow for a more accessible price point while donating to charity.
“This launch presents not just a collection but a story of craftmanship, charity, and accessible luxury that Marie is thrilled to share,” said the brand.
The 2024 Raiz’in drop centers on the “Raiz’in Scapular” necklace.
The brand said a portion of the proceeds will go to Make-A-Wish France, a non-profit organization that makes dreams come true for children living with critical illness.
Lichtenberg, the founder of her eponymous brand, designed the necklaces in resin with specks of glitter or swirls of mother-of-pearl across six different colors and three different sizes.
An evil eye motif is at the center of each, symbolizing luck and protection, and a sunburst motif radiates from the eye.
The pieces are set in 24-karat gold-plated brass and mounted on a ball chain for a retail price that starts at $380.
The brand created the collection in 2023 in response to counterfeiters selling cheap copies of its "Locket" design.
“Raiz’in” offers authentic versions of the necklace made with materials that allow for a more accessible price point while donating to charity.
“This launch presents not just a collection but a story of craftmanship, charity, and accessible luxury that Marie is thrilled to share,” said the brand.
The 2024 Raiz’in drop centers on the “Raiz’in Scapular” necklace.
The brand said a portion of the proceeds will go to Make-A-Wish France, a non-profit organization that makes dreams come true for children living with critical illness.
Lichtenberg, the founder of her eponymous brand, designed the necklaces in resin with specks of glitter or swirls of mother-of-pearl across six different colors and three different sizes.
An evil eye motif is at the center of each, symbolizing luck and protection, and a sunburst motif radiates from the eye.
The pieces are set in 24-karat gold-plated brass and mounted on a ball chain for a retail price that starts at $380.
A necklace from the “Raiz’in” collection with swirls of mother-of-pearl resin ($530). It is based on Marie Lichtenberg’s signature “Scapular” necklace that debuted at Couture in 2022.
The front of the “Raiz’in Scapular” necklace displays an evil eye motif with a sunburst (left) while a heart is centered on the back ($510)
The “Raiz’in Scapular” necklace with purple resin and specks of glitter set in 24-karat gold-plated brass and hanging on a ball chain ($480)
The Raiz’in Scapular design stems from Lichtenberg’s original “Scapular” necklace that debuted at Couture in May 2022.
It was originally inspired by a Catholic necklace composed of two pieces of blessed fabric connected by a string, explained Lichtenberg in an interview with National Jeweler last November.
The first Raiz’in collection featured Lichtenberg’s Locket design, crafted using food-grade glitter resin in place of gemstones and enamel.
The collection sold out within two days.
A portion of those profits were donated to the Rafael Institute, the leading European Centre for Integrative Medicine.
It became the brands way to provide consumers with genuine designs that support charity rather than the counterfeit market.
“The original copy is back,” said the brand on the collection’s first drop, “the same irreverent style, the same high levels of craftmanship, made with different materials, to beat the counterfeiters at their own game and ensure that more of you could wear our locket.”
The new Raiz’in Scapular necklaces launched on the Marie Lichtenberg website on Nov. 14 and will be available exclusively at Maxfield in the United States on Nov. 16.
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