Taylor Swift Brings Diamonds, Edgy Jewels to her VMAs Looks
The artist opted for big yellow diamond earrings, a vintage chain, and white metals at the annual MTV awards show.

The global superstar arrived on the black carpet for the 2024 MTV Video Music Awards (VMAs) in Elmont, New York, Wednesday night sporting an edgy yellow and black taffeta tartan Christian Dior corset and train.
As every loyal Swiftie knows, the queen of clues is always hinting at something.
While I was scouring her ensemble for any indication of the long-awaited announcement of the release of “Reputation (Taylor’s Version),” something caught my eye that made me (briefly) abandon the hunt—two enormous pear-shaped yellow diamonds.
Embed from Getty Images
The 30-carat yellow diamond and black jade earrings are by Lorraine Schwartz, according to Only Natural Diamonds.
Swift took home seven awards, the most of any honoree that night, bringing her total to 30 and breaking the record for most wins at the VMAs by a solo artist.
For outfit No. 2 and her afterparty look, the artist wore custom dresses by Monse, each channeling a UFO theme (a “Down Bad” nod, perhaps), paired with a handful of white metals.
The singer donned a 1980s-era “Omega” chain in 14-karat white gold, a piece from For Future Reference Vintage, a new venture for brand development agency For Future Reference.
For her ring selection, Swift wore a Retrouvaí platinum “Magna” ring, a Grown Brilliance marquise lab-grown diamond eternity band, a thin gold band with five diamonds by Ali Weiss, and a Jade Ruzzo “Tennessee” drip ring with a demantoid garnet.
For bracelets, she sported Mateo New York’s “Carabiner” and “Lock Link” bracelets and a pavé chain from Lizzie Mandler.
While her wrist candy may seem understated (aside from the spiky Rainbow K “Horn” bangle worn on her right wrist), Swift has a history of going full concert mode at these events, so after losing a diamond from a Van Cleef & Arpels ring last year while dancing, perhaps the choice was intentional.
And yes—the missing stone was recovered.
Swift accepted two awards with Post Malone, one being the award for Best Collaboration, but the real gold medal for teamwork here goes to her earring stack.
She starts strong with a diamond-encrusted earring from Rainbow K jewelry’s “Horn” collection, followed by Ali Weiss’ baby pavé hoop earrings featuring two diamond drops, a two-stone lab-grown diamond stud earring from Grown Brilliance, and some very sparkly, not-yet-identified ear cuffs.
For the awards show, Swift was styled by Joseph Cassell Falconer in collaboration with five other stylists.
The Latest

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

























