Editors

Taylor Swift Brings Diamonds, Edgy Jewels to her VMAs Looks

EditorsSep 13, 2024

Taylor Swift Brings Diamonds, Edgy Jewels to her VMAs Looks

The artist opted for big yellow diamond earrings, a vintage chain, and white metals at the annual MTV awards show.

Taylor Swift VMAs 2024
Taylor Swift at the 2024 MTV Video Music Awards on Wednesday at the UBS Arena in Elmont, New York (Photo courtesy of Mega Mega Projects)
If there’s one thing I love as much as I love jewelry, it’s a Taylor Swift sighting, and lately, she’s been making it easy to enjoy both at the same time. 

The global superstar arrived on the black carpet for the 2024 MTV Video Music Awards (VMAs) in Elmont, New York, Wednesday night sporting an edgy yellow and black taffeta tartan Christian Dior corset and train. 

As every loyal Swiftie knows, the queen of clues is always hinting at something.  

While I was scouring her ensemble for any indication of the long-awaited announcement of the release of “Reputation (Taylor’s Version),” something caught my eye that made me (briefly) abandon the hunt—two enormous pear-shaped yellow diamonds. 

Embed from Getty Images

The 30-carat yellow diamond and black jade earrings are by Lorraine Schwartz, according to Only Natural Diamonds.

Swift took home seven awards, the most of any honoree that night, bringing her total to 30 and breaking the record for most wins at the VMAs by a solo artist. 

For outfit No. 2 and her afterparty look, the artist wore custom dresses by Monse, each channeling a UFO theme (a “Down Bad” nod, perhaps), paired with a handful of white metals. 

Taylor Swift 2024 VMAs For Future Reference Vintage “Omega” chain
Taylor Swift wearing the For Future Reference Vintage “Omega” chain at the 2024 VMAs (Photo courtesy of For Future Reference)


The singer donned a 1980s-era “Omega” chain in 14-karat white gold, a piece from For Future Reference Vintage, a new venture for brand development agency For Future Reference.  

For her ring selection, Swift wore a Retrouvaí platinum “Magna” ring, a Grown Brilliance marquise lab-grown diamond eternity band, a thin gold band with five diamonds by Ali Weiss, and a Jade Ruzzo “Tennessee” drip ring with a demantoid garnet. 


For bracelets, she sported Mateo New York’s “Carabiner” and “Lock Link” bracelets and a pavé chain from Lizzie Mandler.

While her wrist candy may seem understated (aside from the spiky Rainbow K “Horn” bangle worn on her right wrist), Swift has a history of going full concert mode at these events, so after losing a diamond from a Van Cleef & Arpels ring last year while dancing, perhaps the choice was intentional. 

And yes—the missing stone was recovered.

Taylor Swift and Post Malone 2024 MTV VMAs
Taylor Swift and Post Malone won Best Collaboration and Video of the Year for their song “Fortnight” at the 2024 VMAs. (Photo courtesy of Mega Mega Projects)


Swift accepted two awards with Post Malone, one being the award for Best Collaboration, but the real gold medal for teamwork here goes to her earring stack.

She starts strong with a diamond-encrusted earring from Rainbow K jewelry’s “Horn” collection, followed by Ali Weiss’ baby pavé hoop earrings featuring two diamond drops, a two-stone lab-grown diamond stud earring from Grown Brilliance, and some very sparkly, not-yet-identified ear cuffs.

For the awards show, Swift was styled by Joseph Cassell Falconer in collaboration with five other stylists. 

 Related stories will be right here … 


Lauren McLemoreis the associate editor, gemstones at National Jeweler, covering sourcing, pricing and other developments.

The Latest

Headshot of National Jewler columnist Peter Smith
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Pinar Hakim Rainbow Seahorse Pendant, Nue Fine Jewelry Irene Charm, Susannah King Venus Ring
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC Show

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

Akiva Gil garnet ring
TrendsJan 07, 2026
Amanda’s Style File: Go for Garnet

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Diamonds Do Good 2025 Impact Report
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact Report

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Weekly QuizDec 23, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Police cars with lights on
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District Brawl

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

Rio Grande xTool F2 Ultra Portable Laser Engraver Bundle
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Zales storefront
MajorsJan 06, 2026
Zales Tests Out A New Look

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu
MajorsJan 06, 2026
LeachGarner Appoints New Director of Sales

Linda Coutu is rejoining the precious metals provider as its director of sales.

AGA board 2026-2029
SourcingJan 06, 2026
AGA Announces 2026 Board

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Jenna Blake diamond Fan earrings
TrendsJan 05, 2026
Amanda’s Style File: New Year’s Edition

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

Ben Nighthorse Campbell
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

Jacquie Aiche Alien Heart Eye Inlay Necklace, Cicada Dragonfly Brooch, Harkness After the Rain Earrings
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool Blue

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Saks Fifth Avenue flagship window installation
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Couture Retailer Liaison Jan Mohr
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah Real Gems
SourcingJan 02, 2026
IDCA Elects New President, Board of Directors

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

Lalaounis good luck charm 2026
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to Resilience

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Becka Johnson Kibby
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail Academy

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Stock image of rough diamonds from Diavik mine in Canada
SourcingDec 30, 2025
India Chosen as KP Chair for 2026

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

Bulova x Stetson collection
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western Flair

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Rahaminov Diamonds Pop-Up at Yamron Jeweler
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in Florida

Its residency at Yamron Jewelers will run through May 2026.

In Memoriam collage 2025
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

Tanishq Orlando store exterior
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, Virginia

The retailer is expanding into areas with large Indian and South Asian populations.

Nanis Madonna di Campiglio Flagship
MajorsDec 29, 2025
Nanis Opens First Flagship Store

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

Amethyst Geodes Unearthed: Raw Beauty
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA Museum

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

Stock image of gavel
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRS

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy