Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Industry Technology Visionary Jeff High Dies at 60
The Gemvision founder is remembered as a passionate mentor with a deep love for God.

High, who was diagnosed with liver cancer six weeks ago, was 60.
His family remembers him as a loving husband, father, inventor, entrepreneur, friend, and mentor to many.
He also had a deep love for God, spreading his joy and enthusiasm for life wherever he went.
High had a long career in the jewelry industry centered on inventing, designing, and creating CAD/CAM and photography technology for jewelry designers.
In 1990, he founded jewelry technology company Gemvision, headquartered in Davenport, Iowa.
At Gemvision, he worked with businesses all over the world, said his family, adding that many regard his company and products as having revolutionized the jewelry industry.
Stuller acquired the company in 2009.
In 2012, the High family moved from Bettendorf, Iowa, to Lafayette, Louisiana, where High worked for Stuller as its chief innovation officer.
On Monday afternoon, Stuller shared a statement on High’s passing, with company founder Matt Stuller describing the late jeweler as a “powerful visionary.”
“Jeff and I spent countless hours talking about the future,” he said.
“I loved his commitment to the industry and his natural slant towards technology. Jeff was always tinkering with gadgets and never quite satisfied with anything he touched ... Jeff’s work at Gemvision and Stuller will influence all of us for decades to come. We are forever grateful for our time with Jeff, although it was far too short.”
In 2014, High and his wife of 40 years, Dianna Rae High, opened Dianna Rae Jewelry in Lafayette. He served as the store’s vice president.
According to a feature story on Dianna in a 2017 issue of Face Magazine, she took a part-time job at Jeff’s father’s store, Philip’s Diamond Shop in Marion, Iowa, when she was in high school.
They eventually married and moved to California to attend the Gemological Institute of America.
The following year, in 1985, they returned to Iowa and opened and operated a store under the Philip High brand in the region’s “Quad Cities” area, a grouping of cities at the Iowa-Illinois border.
In the Face Magazine article, Dianna remembers that although they’d always created designs by hand, “Jeff was always the techie, mad scientist type, and had this idea to use computers for designing. He pioneered CAD-CAM software.”
They later closed the Quad Cities store to raise their children, but still ran a small-scale jewelry business out of their home.
In the article, Dianna recalls Jeff’s software helping her maintain a life-work balance.
“From my kitchen table, I used the program to custom design pieces for clients, with my children playing or studying within arm’s reach. It enabled me to negotiate the competing demands of work and motherhood on my own terms, so that I could prioritize the needs of my family.”
According to its website, Dianna Rae Jewelry has won two CASE awards from Jewelers of America and numerous Jewelers of Louisiana Design awards, one of which was the Best of Show Award at the 2018 Jewelers of Louisiana Convention.
The store also was a runner-up for Luxury Retailer of the Year by JCK and made Instore magazine’s list of America’s Coolest Stores this year.
Jeff retired at the age of 51, devoting his time to serving others through continuing to invent, design, and create for local businesses, nonprofits, and friends, said his online obituary.
In April, he was one of the keynote speakers, as well as an event photographer, at the Jewelers of Louisiana/Mississippi Jewelers Convention, speaking on artificial intelligence.
He retained a passion for mentoring and inspiring others, always encouraging them to excel in their careers and achieve success in business, said his family.
“Throughout his life, Jeff exemplified a commitment to excellence and an unwavering dedication to our industry, which he served with generosity and grace,” Bobby Ramsey, president of Jewelers of Louisiana, said in a statement.
“While we mourn the loss of Jeff, we also take this moment to celebrate the incredible life he led. Jeff’s innovations in the jewelry industry, his leadership, and his generous contributions have left an indelible mark on many. His legacy will continue to inspire and influence us for years to come.”
His family encourages readers of Jeff’s obituary, “When things are going well or not so well, remember the words of Jeff High … ETA—Embrace the Adventure!”
High is survived by his wife Dianna Davis High; his daughters, Rio Lynn High and Ronni Rae High; his mother, Jane High; his brother, Phillip High Jr. and his wife, Becky; his sister, Katheryne Levin; as well as other in-laws and numerous nieces and nephews.
He is preceded in death by his father, Philip High Sr., and his brother-in-law, Stephen Levin.
Services are scheduled for Sept. 16 at The Bayou Church in Lafayette, Louisiana, beginning with visitation at 9 a.m. followed by the funeral and a celebration of life at 11 a.m.
Rev. Sean Walker will officiate at the services.
An additional funeral service and celebration of life directed by Cedar Memorial Park Funeral Home will be held Sept. 20 at 11 a.m. at Christ Community Church in Marion, Iowa, with visitation beginning at 10 a.m.
A burial at Cedar Memorial Park Cemetery in Cedar Rapids, Iowa, will follow.
In lieu of flowers, the family request memorial contributions be made to mikeroweWORKS Foundation in memory of Jeff High.
The Latest

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.


The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

These aquamarine jewels channel the calming energy of the March birthstone.

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Diamond jewelry was the star of the event formerly known as the SAG Awards.

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.

Foerster is this year’s Stanley Schechter Award recipient.

Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.

Chicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

A 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.






















