Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
Industry Technology Visionary Jeff High Dies at 60
The Gemvision founder is remembered as a passionate mentor with a deep love for God.

High, who was diagnosed with liver cancer six weeks ago, was 60.
His family remembers him as a loving husband, father, inventor, entrepreneur, friend, and mentor to many.
He also had a deep love for God, spreading his joy and enthusiasm for life wherever he went.
High had a long career in the jewelry industry centered on inventing, designing, and creating CAD/CAM and photography technology for jewelry designers.
In 1990, he founded jewelry technology company Gemvision, headquartered in Davenport, Iowa.
At Gemvision, he worked with businesses all over the world, said his family, adding that many regard his company and products as having revolutionized the jewelry industry.
Stuller acquired the company in 2009.
In 2012, the High family moved from Bettendorf, Iowa, to Lafayette, Louisiana, where High worked for Stuller as its chief innovation officer.
On Monday afternoon, Stuller shared a statement on High’s passing, with company founder Matt Stuller describing the late jeweler as a “powerful visionary.”
“Jeff and I spent countless hours talking about the future,” he said.
“I loved his commitment to the industry and his natural slant towards technology. Jeff was always tinkering with gadgets and never quite satisfied with anything he touched ... Jeff’s work at Gemvision and Stuller will influence all of us for decades to come. We are forever grateful for our time with Jeff, although it was far too short.”
In 2014, High and his wife of 40 years, Dianna Rae High, opened Dianna Rae Jewelry in Lafayette. He served as the store’s vice president.
According to a feature story on Dianna in a 2017 issue of Face Magazine, she took a part-time job at Jeff’s father’s store, Philip’s Diamond Shop in Marion, Iowa, when she was in high school.
They eventually married and moved to California to attend the Gemological Institute of America.
The following year, in 1985, they returned to Iowa and opened and operated a store under the Philip High brand in the region’s “Quad Cities” area, a grouping of cities at the Iowa-Illinois border.
In the Face Magazine article, Dianna remembers that although they’d always created designs by hand, “Jeff was always the techie, mad scientist type, and had this idea to use computers for designing. He pioneered CAD-CAM software.”
They later closed the Quad Cities store to raise their children, but still ran a small-scale jewelry business out of their home.
In the article, Dianna recalls Jeff’s software helping her maintain a life-work balance.
“From my kitchen table, I used the program to custom design pieces for clients, with my children playing or studying within arm’s reach. It enabled me to negotiate the competing demands of work and motherhood on my own terms, so that I could prioritize the needs of my family.”
According to its website, Dianna Rae Jewelry has won two CASE awards from Jewelers of America and numerous Jewelers of Louisiana Design awards, one of which was the Best of Show Award at the 2018 Jewelers of Louisiana Convention.
The store also was a runner-up for Luxury Retailer of the Year by JCK and made Instore magazine’s list of America’s Coolest Stores this year.
Jeff retired at the age of 51, devoting his time to serving others through continuing to invent, design, and create for local businesses, nonprofits, and friends, said his online obituary.
In April, he was one of the keynote speakers, as well as an event photographer, at the Jewelers of Louisiana/Mississippi Jewelers Convention, speaking on artificial intelligence.
He retained a passion for mentoring and inspiring others, always encouraging them to excel in their careers and achieve success in business, said his family.
“Throughout his life, Jeff exemplified a commitment to excellence and an unwavering dedication to our industry, which he served with generosity and grace,” Bobby Ramsey, president of Jewelers of Louisiana, said in a statement.
“While we mourn the loss of Jeff, we also take this moment to celebrate the incredible life he led. Jeff’s innovations in the jewelry industry, his leadership, and his generous contributions have left an indelible mark on many. His legacy will continue to inspire and influence us for years to come.”
His family encourages readers of Jeff’s obituary, “When things are going well or not so well, remember the words of Jeff High … ETA—Embrace the Adventure!”
High is survived by his wife Dianna Davis High; his daughters, Rio Lynn High and Ronni Rae High; his mother, Jane High; his brother, Phillip High Jr. and his wife, Becky; his sister, Katheryne Levin; as well as other in-laws and numerous nieces and nephews.
He is preceded in death by his father, Philip High Sr., and his brother-in-law, Stephen Levin.
Services are scheduled for Sept. 16 at The Bayou Church in Lafayette, Louisiana, beginning with visitation at 9 a.m. followed by the funeral and a celebration of life at 11 a.m.
Rev. Sean Walker will officiate at the services.
An additional funeral service and celebration of life directed by Cedar Memorial Park Funeral Home will be held Sept. 20 at 11 a.m. at Christ Community Church in Marion, Iowa, with visitation beginning at 10 a.m.
A burial at Cedar Memorial Park Cemetery in Cedar Rapids, Iowa, will follow.
In lieu of flowers, the family request memorial contributions be made to mikeroweWORKS Foundation in memory of Jeff High.
The Latest

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.


The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.


























