Foundrae’s Latest Collection Harnesses the Glow of the Golden Hour
The “Golden Hour” collection was designed to “inspire and encourage reflection,” said the brand.

The 46-piece collection is filled with medallions, statement bracelets, huggies, and heart-shaped charms with colorful gemstones to reflect the collection's namesake.
Golden hour is the time of day before sunrise and sunset when the sun is sitting low in the sky. Just before sunset, the period that inspired the collection, the sun casts rose-tinted hues that turn to a cool lilac as night takes over.
These colors occur because when the sun is about 6 degrees below or above the horizon its rays travel through more of the Earth’s atmosphere. When this happens, it reacts with particles that add more indirect light and scatters the blue and violet wavelengths, so the sky is filled with light that’s in the orange and red color spectrum.
Beth Hutchens, the co-founder and creative director of Foundrae, recreated this scene into fine jewelry by incorporating pink tourmaline, garnet, champagne citrine, violet spinel, and other gemstones with these hues set in warm-toned 18-karat yellow gold.
She chose to create a collection inspired by this time of day because “there is magic within these beautifully color-tinted moments of the setting sky,” explained the brand.
As Foundrae releases new collections, each piece will join one of the brand’s 10 tenets which are represented through reoccurring motifs in its jewelry.
Pieces from Golden Hour will join the “Vivacity” and “Internal Compass” tenets.
These tenets are symbols of intentional living, explained the brand, while every piece in the collection was designed to “inspire and encourage reflection, serving as a symbol of peace and discovery.”
The 46 pieces in the Golden Hour collection retail for $395 to $34,00 on the Foundrae website.
The Latest

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.


The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”