The jewelry giant said it expects to see an uptick in engagements in the second half of the year.
How to Increase Instagram Followers Naturally in 2024
Growing your Instagram following organically is more important than ever in today's technological environment.
![How to Increase Instagram Followers Naturally in 2024 2.0 (1).jpg](https://uploads.nationaljeweler.com/uploads/fe405deda6d234bf862b6e4073ad522a.jpg)
Brought To You By ESM Group
In today’s competitive digital landscape, growing your Instagram following organically is more important than ever. Organic growth builds credibility, fosters trust with your audience, and results in more engaged followers who are genuinely interested in your brand. According to Superviral, an authority in social media growth, the most effective strategies to naturally boost your Instagram followers include:
- Understanding your audience to create content that resonates deeply.
- Optimizing your profile and bio to attract and convert visitors into followers.
- Leveraging content formats like Reels and Stories to increase engagement.
- Utilizing hashtags strategically to broaden your reach and attract relevant followers.
- Engaging with your community to build loyalty and encourage interaction.
- Maintaining consistency in posting to keep your audience engaged and attract new followers.
- Measuring and optimizing performance to refine your strategy based on data-driven insights
1. Understand Your Audience
"After I started focusing on my audience's specific interests, my engagement shot up by 75%. Understanding what they truly care about made all the difference in creating content that resonates." — Jessica R., Lifestyle Blogger
2. Optimize Your Profile and Bio
Here is a step-by-step guide to optimizing your profile:
- Craft a Clear and Compelling Bio: Start with a strong hook, include relevant keywords, and add a call-to-action that encourages engagement.
- Choose a Recognizable Profile Picture: Use a high-quality, recognizable image that reflects your brand, such as a logo or professional headshot.
- Utilize the Link in Your Bio Effectively: Use a link aggregator like Linktree to direct followers to multiple destinations, such as your website or latest promotions.
- Ensure Consistency in Branding: Align your profile picture, handle, and bio with your overall brand identity, and maintain a consistent visual aesthetic across your posts.
- Curate Instagram Highlights: Organize key content into Highlights with custom covers that reflect your brand’s color scheme and design.
"Optimizing my bio with clear keywords and a strong call-to-action increased my follower conversion by 30%. It made my profile more attractive and easier for my target audience to find." — Tom S., Fitness Trainer
3. Leverage Content Formats Like Reels and Stories
Stories, on the other hand, allow you to connect with your audience on a more personal level. By sharing behind-the-scenes content, product teasers, or even interactive polls and quizzes, you can keep your current followers engaged while also attracting new ones. Superviral emphasizes the importance of consistency in posting Stories, as they can help maintain your brand’s visibility in your followers’ feeds and drive continuous engagement.
"Switching to Reels boosted my engagement by 67%. These short videos really capture attention, and now they’re a key part of my content strategy." — Elena M., Fashion Influencer
4. Utilize Hashtags Effectively
- Mix It Up: Combine broad and niche hashtags. For example, if you're in the fashion industry, use both popular hashtags like #FashionInspo and niche-specific ones like #EcoFriendlyFashion.
- Branded Hashtags: Create a unique hashtag for your brand, like #YourBrandNameStyle, to foster community and encourage user-generated content.
- Monitor Trends: Stay updated on trending hashtags relevant to your industry. For instance, during the holiday season, #HolidayGifting might attract more views.
- Limit Overuse: Avoid maxing out the 30-hashtag limit. Instagram suggests using between 3 to 5 targeted hashtags for optimal engagement.
- Placement: Use hashtags in captions rather than comments to boost SEO and make your posts more discoverable.
"When I started using targeted hashtags, my post engagement increased by 50%. It helped me reach the right audience who are genuinely interested in my content." — Mark D., Travel Photographer
5. Engage with Your Community
"Engaging more with my followers not only increased my retention rate by 33%, but it also built a stronger community around my brand." — Alyssa K., Beauty Brand Owner
6. Consistency is Key
Moreover, consistent posting helps in establishing your brand’s identity on Instagram. When your followers can expect regular updates from you, they are more likely to engage with your content and stay connected with your brand. Superviral recommends mixing up your content types—such as photos, Reels, Stories, and carousels—to keep your feed dynamic and engaging, which can attract new followers while retaining existing ones.
- Mondays: Post an inspirational quote or a motivational message to start the week.
- Wednesdays: Share behind-the-scenes content or a mid-week update to keep your audience engaged.
- Fridays: Post a fun or light-hearted reel to kick off the weekend, capitalizing on higher engagement rates.
- Weekends: Share user-generated content or host a quick poll in your Stories to increase interaction.
- Any Day: Use Instagram Stories to post quick updates, promotions, or shoutouts, keeping your audience connected to your brand.
"Once I committed to posting daily, my follower growth went up by 25%. Consistency really is key to keeping your audience engaged and growing steadily." — David L., Entrepreneur and Business Coach
7. Measure and Optimize Performance
Conclusion
If you're looking for expert guidance on growing your social media presence, Superviral is here to help. With proven strategies and in-depth industry knowledge, Superviral can position your brand for success in the competitive world of Instagram.
The Latest
![gia-supplierbulletin 0824.png](https://uploads.nationaljeweler.com/uploads/2fd649e0aeff7a5f854ddc938a0ba798.png)
Sponsored by Gemological Institute of America
![Mignon Faget's new era is about shifting from the namesake designer being the face of the brand to allowing the jewelry to speak for itself. Mignon Faget’s Legacy Collection Campaign](https://uploads.nationaljeweler.com/uploads/795dceff5fbda374df4dd431e70ef46b.jpg)
The brand is celebrating its upcoming 55th anniversary with modern designs that pay tribute to its history.
![How to Increase Instagram Followers Naturally in 2024 2.0 (1).jpg](https://uploads.nationaljeweler.com/uploads/ce0b2d506437b6b5b6e9ea7de9150001.jpg)
Growing your Instagram following organically is more important than ever in today's technological environment.
![The American Gem Trade Association (AGTA) has announced its new board of directors. Bruce Bridges AGTA](https://uploads.nationaljeweler.com/uploads/67a3121982ce1c62d7d9366dcc19d56b.jpg)
He, and other newly elected board members, will begin their terms in February.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![The grant supports organizations that drive change and better the jewelry industry. JCK Industry Fund logo](https://uploads.nationaljeweler.com/uploads/99997800e9f6a04c4c12c9e9bf00d33d.jpg)
Those interested can apply online now through Nov. 15.
![Chrono24’s “Her-ology” report explores the women’s watch market, breaking down the favored brands, shapes, and movement preferences. According to the report, Cartier is one of the top brands among women watch buyers; a “Panthère” watch from the brand is pictured. Cartier Panthère watch](https://uploads.nationaljeweler.com/uploads/3144f5fd1543949a9af73ae85e475a0d.jpg)
Its “Her-ology” report highlights trends in the women’s luxury watch market, from top brands to movement preferences.
![Supplier Spotlight -Recorded-Webinar.png](https://uploads.nationaljeweler.com/uploads/00d2546ac557992f0d02a3f1336eb094.png)
Supplier Spotlight Sponsored by GIA.
![The “Marrow Martini” includes a 14-karat yellow gold tennis necklace with 150 diamonds totaling 9 carats, served with a smoked heirloom tomato mezcal martini. (Photo credit: Jamie Campanelli) Marrow Fine x Adalina Martini and Tennis Necklace](https://uploads.nationaljeweler.com/uploads/6f22b563e43d19eb8f95899cc32ced5d.jpg)
The smoked heirloom tomato mezcal martini, only available at Adalina in Chicago, is served with a 9-carat diamond tennis necklace.
![The issues surrounding natural and lab-grown diamonds will be the topic of AGS Confluence 2024, scheduled for Sept. 25. Pictured is a selection of loose lab-grown diamonds from Lightbox, the De Beers Group-owned brand that announced earlier this year it was ceasing production of diamonds for use in jewelry. Lightbox loose lab-grown diamonds](https://uploads.nationaljeweler.com/uploads/dd75a3ec9ed45c99d4f8240bf5c361ee.jpg)
Scheduled for Sept. 25, the online-only event will be open to non-AGS members this year, for a fee.
![A Brilliant Earth showroom in the Mosaic District of Fairfax, Virginia. The company recently partnered with e-commerce platform Global-E to welcome online shoppers in more than 150 countries. (Photo courtesy of Brilliant Earth) Brilliant Earth Showroom Fairfax Virginia](https://uploads.nationaljeweler.com/uploads/831b4b81e2f4365b7b37d5edddaa76e0.jpg)
Customers in more than 150 countries can now shop at the jewelry retailer’s online store.
![Gems Keep Giving, which began as a charitable development fund started by the International Colored Gemstone Association, is now an independent nonprofit charity. Gems Keep Giving](https://uploads.nationaljeweler.com/uploads/3114e8fe64e441cf963f2decb570b4b5.jpg)
The organization, which was started by the International Colored Gemstone Association, is now a 501(c)(3).
![Jeff High, 60, died from complications related to liver cancer on Thursday, Sept. 5. High was the founder of Gemvision and, later, the vice president of Dianna Rae Jewelry in Lafayette, Louisiana. Jeffrey Lynn High](https://uploads.nationaljeweler.com/uploads/1cdb3888521386bed245cf5acecb8375.jpg)
The Gemvision founder is remembered as a passionate mentor with a deep love for God.
![Inspired by the time of day just before the sun sets, the “Golden Hour” collection centers around rose-tinted and cool lilac hues with pink tourmalines, garnets, champaign citrines, and violet spinels. Foundrae Golden Hour Campaign](https://uploads.nationaljeweler.com/uploads/0b63e119272170e285bd0ff948be092e.jpg)
The “Golden Hour” collection was designed to “inspire and encourage reflection,” said the brand.
![Movado has named five new brand ambassadors, including (from left) Ludacris, Christian McCaffrey, Jessica Alba, Tyrese Haliburton, and Julianne Moore. Movado When I Move You Move campaign](https://uploads.nationaljeweler.com/uploads/f52d492a96792c6966b139713ebf7c7d.jpg)
Movado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.
![“If Jewels Could Talk” focuses on seven types of jewelry—hoops, rings, beads, charms, brooches, cuffs, and head ornaments. Carol Woolton](https://uploads.nationaljeweler.com/uploads/4435be8ada52946c1d7c768f06f5a1a1.jpg)
The jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
![Bonhams will host “The Legacy of a Stateswoman: The Personal Collection of Senator Dianne Feinstein” on Oct. 8 in Los Angeles. US Senator Dianne Feinstein](https://uploads.nationaljeweler.com/uploads/b1e629a10c7f525a9aeae5208740e0ca.jpg)
Bonhams will offer more than 70 pieces of the late dignitary’s jewelry next month.
![Each of the 16 new pieces in the “Vela” collection were inspired by the form of a feather, utilizing gentle curves and swooping lines in its silhouettes. Hearts On Fire Love, Unleashed Campaign](https://uploads.nationaljeweler.com/uploads/925cfd9cc0b86ae344d9ee7cd9d13d80.jpg)
The “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
![Fuli Gemstones’ new “Beidou Cut” is a heptagon with 85 facets. Fuli gemstones beidou cut](https://uploads.nationaljeweler.com/uploads/ae506aa1c57799a7a8a34279d7f1ebce.jpg)
The miner’s new peridot cut will debut at the upcoming Hong Kong jewelry trade show.
![The “Fabergé x Beetlejuice Beetlejuice” collection features 22 jewels inspired by the new film. Fabergé Beetlejuice Beetlejuice jewelry collection](https://uploads.nationaljeweler.com/uploads/78361e751f2e3238b13e547c8e85c65d.jpg)
It’s showtime for these jewels, inspired by the motifs and color palette of the new Tim Burton film.
![A set of Movado Connect 2.0 watches. The company reported declining sales in its recent second quarter results. Movado Connect 2.0 watches](https://uploads.nationaljeweler.com/uploads/5d1cc61baba5bd86849eb79a0df1fd7c.jpg)
CEO Efraim Grinberg pointed to a challenging consumer spending environment, particularly in the watch category.
![Lizzie Mandler’s Liquid Gold Hoops](https://uploads.nationaljeweler.com/uploads/746314458eb97f28efb151c2315cddd7.jpg)
Inspired by a 19th century sculpture, Mandler transformed gold into liquid for these earrings.
![On the right, Hadid models for her first campaign as Chopard’s brand ambassador, while, on the left, she appears in the jeweler’s “Sculpted by Light” campaign. Bella Hadid in Chopard Campaigns](https://uploads.nationaljeweler.com/uploads/b4287ac9cd48a80ee5996d4de691c321.jpg)
The model and entrepreneur stars in two new Chopard campaigns.
![The Nordstrom Men’s Store in New York City. The Seattle-based retailer may soon go private following a $3.8 billion offer from members of the founding family and Mexican retail company El Puerto de Liverpool. Nordstrom men’s store New York City](https://uploads.nationaljeweler.com/uploads/c548f9e1b2a81417eb754cc739799d30.jpg)
Members of the founding family partnered with Mexican retail company El Puerto de Liverpool to possibly take Nordstrom private.
![To celebrate the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co., the jeweler will feature her Bone Cuff in its ongoing campaign celebrating its most notable collections. Tiffany & Co. Elsa Peretti Bone cuff](https://uploads.nationaljeweler.com/uploads/b420ed7352655cdc4b8e1acdeaceb87a.jpg)
The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
![Ralph Simons, a veteran luxury executive whose resume includes stints at Frederique Constant, Chopard North America, and Tane Mexico 1942, has been named CEO of jewelry brand Cadar. New Cadar CEO Ralph Simons](https://uploads.nationaljeweler.com/uploads/701ba9af82dedc21b73702ac33d75523.jpg)
Ralph Simons is now CEO of the jewelry brand started by fashion designer Michal Kadar and her husband, Avraham Kadar, in 2015.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. National Jeweler columnists Duvall O’Steen and Jen Cullen Williams](https://uploads.nationaljeweler.com/uploads/f7ee249ac6084ae5aecc52b78bb4718f.jpg)
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.