The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
The Top 10 Stories of 2024 So Far
Editor-in-Chief Michelle Graff shares a rundown of the National Jeweler website’s most popular articles as we hit the halfway point of the year.

So, which articles have our readers clicked on the most so far this year?
The answer is, it’s a bit of a mixed bag, from world-record-setting gemstones to engagement ring trends to the unfortunate closing of a long-standing independent jeweler.
Auction stories also were popular, whether the sale went well or not so well.
Without further ado, here are the top 10 news articles published on NationalJeweler.com so far in 2024, as ranked by Google Analytics.
I hope everyone has a great summer and if there’s something you’d like to read more of in the second half of the year, please let me know: michelle.graff@nationaljeweler.com.
1) 703-Carat Tanzanite Sets Guinness World Record
Carved by Naomi Sarna, the “L’Heure Bleu” was recognized as the world’s largest cut tanzanite following an official weigh-in on March 9.
2) 5 Engagement Ring Trends for 2024
In this story published in March, experts weighed in on what consumers likely will be looking for this year.
3) Sotheby’s Auction of Sylvester Stallone’s Watches Was a Knockout
The auction house sold all 11 watches from the “Rocky” star’s collection at its “Important Watches” sale in June.
4) Muzo’s Collection of Shipwrecked Emeralds Makes US Debut
The three pieces, recovered from a 17th century shipwreck, are set with emeralds from Colombia’s Muzo mine. They docked at The Winter Show, an invite-only event held in New York in January.
5) Dateline to Feature Ted Shaughnessy Case
The Austin, Texas, jeweler was murdered in his home in 2018, and his son later pleaded guilty to hiring a man to kill him. The long-running NBC true crime series detailed the case in an episode that aired in January.
6) IGI Detects 6-Carat Lab-Grown Diamond With Fake Inscription
The pear-cut stone was engraved with a GIA report number for a natural diamond of the same size and shape.
7) Sotheby’s Withdraws 101-Carat Yellow Diamond from Auction
“The Allnatt” was supposed to be the star of Sotheby’s “Magnificent Jewels and Noble Jewels” sale held in Geneva in May.
8) Fox’s Seattle to Close After 112 Years
The Emerald City mainstay held its final Leap Year Sale beginning in February, and permanently closed its doors in April.
9) Sotheby’s to Offer Rare VCA Necklace, ‘Lavender Dream’ Diamond
A circa 1929 tie necklace from Van Cleef & Arpels and a pinkish purple diamond were considered to be the highlights of the auction house’s “Magnificent Jewels” sale, held June 7.
10) Indian Lab-Grown Diamond Manufacturers Keep Growing
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board, contributing editor Stephen Rego reported for the India Diamond Report, published in April.
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