GradingJun 27, 2024
GIA Debuts Jewelry Report ServiceGradingJul 01, 2024
Gübelin Launches Lower-Cost, AI-Powered Gem Report
The Gem Passport is available for emeralds, rubies, and blue sapphires weighing up to 3 carats.
Gübelin’s new Gem Passport lists key gemstone features and is powered by Gemtelligence, an AI-based gemstone analyzation tool the lab launched in 2023.
Lucerne, Switzerland—Gübelin Gem Lab has announced a new, artificial intelligence (AI)-enabled gemological document for smaller colored gemstone stones.
The Gem Passport is available for unmounted emeralds, rubies, and blue sapphires weighing up to 3 carats to have a genuine Gübelin Gem Lab document.
The Gem Passport contains the main identification features of a gemstone, includes species, variety, country of origin and a simplified report on treatment.
It will not list quality or rarity additions—such as trade color call—appendix, info sheet or rating document.
The document is powered by Gemtelligence, a gemstone analyzation tool the lab launched last year that uses an algorithm based on AI to identify the country of origin of rubies, sapphires, and emeralds, as well as heat treatments in rubies and sapphires.
Using AI to determine key traits shortens the testing workflow, specifically the microscopic assessment, and allows for lower pricing, Gübelin said.
“The Gem Passport demonstrates our striving for innovation and expresses our pioneering spirit,” said House of Gübelin President Raphael Gübelin.
“We want to contribute and support the industry, making gemological documents for smaller stones affordable that were often not in the scope so far. Gem Passports are the next step following Gemtelligence. They are an addition to our range of services and are an attractive solution to accompany gems of more moderate value.”
Related stories will be right here …
The Gem Passport is available for unmounted emeralds, rubies, and blue sapphires weighing up to 3 carats to have a genuine Gübelin Gem Lab document.
The Gem Passport contains the main identification features of a gemstone, includes species, variety, country of origin and a simplified report on treatment.
It will not list quality or rarity additions—such as trade color call—appendix, info sheet or rating document.
The document is powered by Gemtelligence, a gemstone analyzation tool the lab launched last year that uses an algorithm based on AI to identify the country of origin of rubies, sapphires, and emeralds, as well as heat treatments in rubies and sapphires.
Using AI to determine key traits shortens the testing workflow, specifically the microscopic assessment, and allows for lower pricing, Gübelin said.
“The Gem Passport demonstrates our striving for innovation and expresses our pioneering spirit,” said House of Gübelin President Raphael Gübelin.
“We want to contribute and support the industry, making gemological documents for smaller stones affordable that were often not in the scope so far. Gem Passports are the next step following Gemtelligence. They are an addition to our range of services and are an attractive solution to accompany gems of more moderate value.”
The document is a response to the trade’s hesitation to pay for gemological reports from prestigious gem labs for smaller and commercial-quality colored gemstones.
Gemtelligence allows the lab to perform trustworthy lab testing at an attractive price point, it said.
“We believe that the Gem Passport is a highly attractive and affordable service for stones that, so far, were not accompanied by a testing document from a globally respected lab, giving peace of mind also to brands and retailers,” said Daniel Nyfeler, managing director of the Gübelin Gem Lab.
The Gem Passport costs CHF 200 ($215).
All Gübelin Gem Lab locations are offering the Gem Passport.
The Latest
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
