Gübelin Launches Lower-Cost, AI-Powered Gem Report
The Gem Passport is available for emeralds, rubies, and blue sapphires weighing up to 3 carats.
The Gem Passport is available for unmounted emeralds, rubies, and blue sapphires weighing up to 3 carats to have a genuine Gübelin Gem Lab document.
The Gem Passport contains the main identification features of a gemstone, includes species, variety, country of origin and a simplified report on treatment.
It will not list quality or rarity additions—such as trade color call—appendix, info sheet or rating document.
The document is powered by Gemtelligence, a gemstone analyzation tool the lab launched last year that uses an algorithm based on AI to identify the country of origin of rubies, sapphires, and emeralds, as well as heat treatments in rubies and sapphires.
Using AI to determine key traits shortens the testing workflow, specifically the microscopic assessment, and allows for lower pricing, Gübelin said.
“The Gem Passport demonstrates our striving for innovation and expresses our pioneering spirit,” said House of Gübelin President Raphael Gübelin.
“We want to contribute and support the industry, making gemological documents for smaller stones affordable that were often not in the scope so far. Gem Passports are the next step following Gemtelligence. They are an addition to our range of services and are an attractive solution to accompany gems of more moderate value.”
The document is a response to the trade’s hesitation to pay for gemological reports from prestigious gem labs for smaller and commercial-quality colored gemstones.
Gemtelligence allows the lab to perform trustworthy lab testing at an attractive price point, it said.
“We believe that the Gem Passport is a highly attractive and affordable service for stones that, so far, were not accompanied by a testing document from a globally respected lab, giving peace of mind also to brands and retailers,” said Daniel Nyfeler, managing director of the Gübelin Gem Lab.
The Gem Passport costs CHF 200 ($215).
All Gübelin Gem Lab locations are offering the Gem Passport.
The Latest
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
The inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
A Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
Davis is the director of business development at Select Jewelry Inc., and Mobley is the jewelry and watch editor at the Natural Diamond Council.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
The retailer has been upping its marketing spend to drive revenue growth and brand awareness.
Mike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
The Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
The jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
A more positive view of the current labor market boosted the Conference Board’s index last month.
The director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Sponsored by 2025 AGTA GemFair Tucson
At the annual event, in its second year, the organization honored those making remarkable contributions to the jewelry industry.
Celebrate December babies with 20 pieces of jewelry featuring this month’s birthstones—turquoise, tanzanite, and zircon.
A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.
An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.
Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.