Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
Gübelin to Develop AI Approach to Gemstone Analysis
The lab is partnering with Swiss research and development center CSEM to automate the determination of gem origin and authenticity.

Lucerne, Switzerland—Gübelin Gem Lab is taking steps to advance gemstone analysis through artificial intelligence.
The lab is partnering with Swiss research and development center CSEM to develop a platform that will automate the process of determining gemstone authenticity and origin, which currently relies heavily on human judgment and analysis.
Gübelin and CSEM submitted a joint project proposal, titled “Gemtelligence—Software Development for the Automated Analysis of Gemstones,” to Innosuisse, a government institute that promotes science-based innovation.
Innosuisse approved the project, and now the Swiss government will grant CHF 600,000 (about $655,000) toward it, Gübelin said.
The lab said it chose CSEM as its partner because of the center’s expertise with complex and diverse sets of data.
The cutting-edge project will include assessing and evaluating the various types of analytical data generally collected in modern gem labs, including traditional gemological data like microscopic and macroscopic descriptors and observations, color parameters, size, optical parameters and fluorescence behavior.
It also will include more modern data, such as FTIR (Fourier-Transform Infrared Spectrometer) and UV-Vis-nIR spectra, Raman spectra, and chemical trace and ultra-trace element composition.
The two companies will develop machine-learning-based algorithms to evaluate standard gem characteristics, using existing sets of data as a base: a catalog of the tens of thousands of client gemstones the lab has tested since the 1970s along with the Gübelin Reference Stone Collection comprising more than 27,000 gems.
Gübelin Managing Director Daniel Nyfeler said the new technology will increase the consistency and reliability of gem lab results, reduce human error and allow for the scalability of gem testing services.
The project is expected to span three years but will yield results that likely will be integrated into the daily work of the lab earlier than that, Gübelin said.
Philipp Schmid, head of Industry 4.0 and Machine Learning at CSEM, said: “We are dealing with data with different degree of structuring, ranging from spectra and chemical element concentrations to microscopy images, handwritten descriptions and subjective reflections by various experts. The goal is to create a kind of super-expert, working hand-in-hand with the human experts.”
Gübelin said it started using automated data evaluation about 10 years ago, mostly for large sets of chemical data and to harmonize gem interpretations throughout its labs.
The use of AI in gemology has largely been a support tool up to now, but that is changing.
In addition to Gübelin’s project, the Gemological Institute of America also is
The Latest

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.


The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.





















