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London Jewelers’ Customers to ‘Race for the Ring’
The retailer is holding an event next month where customers will participate in a scavenger hunt around downtown New York City to win a diamond ring.
Couples will compete for the chance to win a $25,000 Tacori engagement ring in the “Race for the Ring” from London Jewelers.
New York--In Lower Manhattan next month, it’ll be couple against couple.
London Jewelers and its engagement shop, Two by London, are giving customers the chance to win a $25,000 engagement ring if they can win the “Race for the Ring” on April 8.
Using Wildgoose event’s location-based gaming app, the teams of two will hunt for a range of hotspots activated via GPS and image recognition technology, and then complete a series of fun tasks and challenges using their smartphones to gain points.
The grand prize is a $25,000 Tacori and Forevermark diamond 18-karat white gold engagement ring.
But, couples also can win other prizes like a Sandals Resort Luxury Included Caribbean honeymoon package or his and hers TAG Heuer watches, among others.
London Jewelers has held this scavenger hunt before on Long Island, but this year is hosting it in a new location, the Financial District. The retailer opened a store in the neighborhood last year, in the Oculus structure at the Westfield World Trade Center.
“This will be our fifth time hosting Race for the Ring, and we’re really excited to host it downtown Manhattan at the Oculus for the first time,” Vice President Scott Udell said. “The technology behind the race has evolved since we first started in 2010, and we have an incredible game lined up for this year’s event in the city, not to mention the grand prize--a $25,000 Tacori and Forevermark diamond engagement ring.”
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