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JIS Launches Brand Exposure Program
The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
The JIS Brand Exposure Program is a complementary benefit available to all exhibitors and retailers participating in JIS events.
Miami—JIS has announced the launch of its new JIS Brand Exposure Program, a complementary benefit for exhibitors and retailers participating in its events.
The program was designed to extend the value of exhibiting and attending JIS beyond the show floor, it said.
The B2B jewelry marketplace connects buyers and exhibitors across the United States, Latin America, and the Caribbean.
The Brand Exposure Program provides direct access to media exposure, editorial opportunities, and strategic storytelling initiatives.
It creates a structured platform for participants to share their insights, highlight their collections, and demonstrate the real business impact driven by JIS shows, said organizers.
The program will also incorporate English and Spanish press opportunities to better serve international media and buyers as JIS has a strong focus on the Latin American market.
These opportunities include features in a range of media-facing materials like press releases, targeted media outreach, and curated editorial opportunities shared with leading trade, business, and consumer publications.
It also aims to provide editors with valuable, authentic insights into current buying trends, product demand, and shifting consumer preferences.
Through this initiative, JIS said it is not only facilitating commerce, but also actively amplifying the voices and successes of its community as well as further strengthening its role as a cross-border connector by expanding access across languages and regions.
“Our goal with the JIS Brand Exposure Program is to ensure that every participant has the opportunity to be seen, heard, and recognized,” said Sara McDonough, event director of JIS Events.
“We know that the relationships and transactions that happen at our shows are meaningful, and this program allows us to translate that activity into storytelling that reaches far beyond the event itself. It’s about giving our community the visibility they deserve and helping them build lasting brand equity.”
Related stories will be right here …
The program was designed to extend the value of exhibiting and attending JIS beyond the show floor, it said.
The B2B jewelry marketplace connects buyers and exhibitors across the United States, Latin America, and the Caribbean.
The Brand Exposure Program provides direct access to media exposure, editorial opportunities, and strategic storytelling initiatives.
It creates a structured platform for participants to share their insights, highlight their collections, and demonstrate the real business impact driven by JIS shows, said organizers.
The program will also incorporate English and Spanish press opportunities to better serve international media and buyers as JIS has a strong focus on the Latin American market.
These opportunities include features in a range of media-facing materials like press releases, targeted media outreach, and curated editorial opportunities shared with leading trade, business, and consumer publications.
It also aims to provide editors with valuable, authentic insights into current buying trends, product demand, and shifting consumer preferences.
Through this initiative, JIS said it is not only facilitating commerce, but also actively amplifying the voices and successes of its community as well as further strengthening its role as a cross-border connector by expanding access across languages and regions.
“Our goal with the JIS Brand Exposure Program is to ensure that every participant has the opportunity to be seen, heard, and recognized,” said Sara McDonough, event director of JIS Events.
“We know that the relationships and transactions that happen at our shows are meaningful, and this program allows us to translate that activity into storytelling that reaches far beyond the event itself. It’s about giving our community the visibility they deserve and helping them build lasting brand equity.”
Participation in the Brand Exposure Program was designed to be seamless and accessible, said JIS, requiring only brief contributions, including short quotes, product highlights, or insights into retail performance and sourcing strategies.
Selected participants may be featured in ongoing media outreach, trend reports, and editorial roundups that will be distributed to journalists covering the jewelry, retail, and business sectors.
JIS said the program underscores its commitment to delivering added value without additional cost as it makes high-level media exposure more accessible to businesses of all sizes.
For more information about the JIS Brand Exposure Program and to participate, contact JIS’ PR Consultant Olga Gonzalez at 212-913-9761 or info@pietrapr.com.
The JIS Fall Show is slated for October 16-19 at the Miami Beach Convention Center in Miami Beach, Florida.
Visit the JIS website to register to attend or exhibit at the upcoming show.
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