Jacquie Aiche’s New Campaign Stars Adam Levine, Behati Prinsloo
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.

While Prinsloo has worked on campaigns with the brand before, this is the first time the couple has modeled for Jacquie Aiche together.
They were chosen as the face of this campaign because of their magnetic allure, said the company.
“The ‘Rebel Heart’ campaign was designed for the rebels, the lovers, and the wild ones,” said Jacquie Aiche, owner and designer of her eponymous brand, which she launched in 2007.
“The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It’s all about sharing your own light with the world.”
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality through Aiche’s designs.
The collection was made with 14-karat gold and a variety of gemstones.
Each piece was created based on intuition and free-spirited energy, meant to provide healing, love and happiness to the owner, said the brand.
Along with its many crystal charms, the collection includes scarab-shaped rings, onyx alien-shaped inlays, and initial signet rings with pavé diamonds.
“Jacquie’s jewelry has an energy that is entirely its own, but still matches my energy,” said Levine.
Both Levine and Prinsloo mentioned their admiration for the alien-shaped inlay pieces.

Like the previous pieces Aiche has designed, this campaign personifies the spirit of the brand by focusing on wild, romantic, and sensual elements.
“This collection has something for everyone, whether you’re looking for a powerful talisman, a forever classic diamond piece, a sensual body layer, or a crystal that manifests what you need most,” said Aiche.
There are 134 pieces in the collection, with a price range of $1,585 to $93,500.
The “Rebel Heart” campaign launched on Jacquie Aiche’s website on April 17.
The Latest

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.


Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.