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The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Jacquie Aiche said her new “Rebel Heart” collection, modeled by “Maroon 5” frontman Adam Levine and his wife, model Behati Prinsloo, was designed for “rebels, lovers, and wild ones.”
Los Angeles—Jewelry brand Jacquie Aiche has launched its new “Rebel Heart” campaign featuring a famous couple, musician Adam Levine and supermodel Behati Prinsloo.
While Prinsloo has worked on campaigns with the brand before, this is the first time the couple has modeled for Jacquie Aiche together.
They were chosen as the face of this campaign because of their magnetic allure, said the company.
“The ‘Rebel Heart’ campaign was designed for the rebels, the lovers, and the wild ones,” said Jacquie Aiche, owner and designer of her eponymous brand, which she launched in 2007.
“The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It’s all about sharing your own light with the world.”
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality through Aiche’s designs.
The collection was made with 14-karat gold and a variety of gemstones.
Each piece was created based on intuition and free-spirited energy, meant to provide healing, love and happiness to the owner, said the brand.
While Prinsloo has worked on campaigns with the brand before, this is the first time the couple has modeled for Jacquie Aiche together.
They were chosen as the face of this campaign because of their magnetic allure, said the company.
“The ‘Rebel Heart’ campaign was designed for the rebels, the lovers, and the wild ones,” said Jacquie Aiche, owner and designer of her eponymous brand, which she launched in 2007.
“The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It’s all about sharing your own light with the world.”
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality through Aiche’s designs.
The collection was made with 14-karat gold and a variety of gemstones.
Each piece was created based on intuition and free-spirited energy, meant to provide healing, love and happiness to the owner, said the brand.
Jacquie Aiche’s working key and heart lock charms. ($4,125 and $39,000)
The “Sophia Shaker Twiggy” charm necklace with diamonds, tourmaline, aquamarine, opal, turquoise, pink opal, bone, sunstone, coral, and tanzanite set in 14-karat yellow gold ($74,250)
Feather earrings made from bone, with emeralds and pavé diamonds set in 14-karat yellow gold ($55,000)
The “Scarab” ring in 14-karat yellow gold with diamonds, emeralds, sapphires, and a single ruby ($15,400)
Jacquie Aiche’s rutilated quartz crystal charm with a teardrop-cut green tourmaline and pavé diamonds set in 14-karat gold ($12,515)
Horn-shaped earrings made from bone, with emeralds and pavé diamonds set in 14-karat yellow gold ($23,750)
Along with its many crystal charms, the collection includes scarab-shaped rings, onyx alien-shaped inlays, and initial signet rings with pavé diamonds.
“Jacquie’s jewelry has an energy that is entirely its own, but still matches my energy,” said Levine.
Both Levine and Prinsloo mentioned their admiration for the alien-shaped inlay pieces.
Jacquie Aiche’s alien-shaped inlay necklace. ($17,625)
Like the previous pieces Aiche has designed, this campaign personifies the spirit of the brand by focusing on wild, romantic, and sensual elements.
“This collection has something for everyone, whether you’re looking for a powerful talisman, a forever classic diamond piece, a sensual body layer, or a crystal that manifests what you need most,” said Aiche.
There are 134 pieces in the collection, with a price range of $1,585 to $93,500.
The “Rebel Heart” campaign launched on Jacquie Aiche’s website on April 17.
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